公开(公告)号：US10785327B2

公开(公告)日：2020-09-22

申请号：US15171965

申请日：2016-06-02

Applicant: Google Inc.

Inventor： Roxanna Aliabadi ,  Ajay Ananth Krishna ,  Anagha Kulkarni ,  Hidetoshi Muta

IPC: G06F15/173 ,  H04L29/08 ,  G06F16/955 ,  H04L29/12 ,  H04L29/06

Abstract: Systems and methods herein allow for automatic monitoring of conversions associated with uniform resource identifiers (URIs) accessed via client applications but actuated on web browsers. Upon actuation of a URI on a browser of a client device, a data processing system can assign a click ID to the actuation event and send it to the client device. The client device can open the URI in a client application and send the click ID and a client ID associated with the client device to the client device. The data processing system can map the click ID to the client ID. Upon occurrence of a URI related conversion, on the client application, the data processing system can receive a conversion message indicative of the conversion and including the client ID, and link the URI related conversion to the click ID based on the stored mapping.

公开(公告)号：US20170353563A1

公开(公告)日：2017-12-07

申请号：US15171965

申请日：2016-06-02

Applicant: Google Inc.

Inventor： Roxanna Aliabadi ,  Ajay Ananth Krishna ,  Anagha Kulkarni ,  Hidetoshi Muta

IPC: H04L29/08 ,  H04L29/12 ,  H04L29/06

Abstract: Systems and methods herein allow for automatic monitoring of conversions associated with uniform resource identifiers (URIs) accessed via client applications but actuated on web browsers. Upon actuation of a URI on a browser of a client device, a data processing system can assign a click ID to the actuation event and send it to the client device. The client device can open the URI in a client application and send the click ID and a client ID associated with the client device to the client device. The data processing system can map the click ID to the client ID. Upon occurrence of a URI related conversion, on the client application, the data processing system can receive a conversion message indicative of the conversion and including the client ID, and link the URI related conversion to the click ID based on the stored mapping.

公开(公告)号：US20170353566A1

公开(公告)日：2017-12-07

申请号：US15422232

申请日：2017-02-01

Applicant: Google Inc.

Inventor： Roxanna Aliabadi ,  Ajay Ananth Krishna ,  Anagha Kulkarni ,  Hidetoshi Muta

IPC: H04L29/08 ,  H04L29/12 ,  H04L29/06

Abstract: Systems and methods herein allow for automatic monitoring of conversions associated with uniform resource identifiers (URIs) accessed via client applications but actuated on web browsers. Upon actuation of a URI on a browser of a client device, a data processing system can assign a click ID to the actuation event and send it to the client device. The client device can open the URI in a client application and send the click ID and a client ID associated with the client device to the client device. The data processing system can map the click ID to the client ID. Upon occurrence of a URI related conversion, on the client application, the data processing system can receive a conversion message indicative of the conversion and including the client ID, and link the URI related conversion to the click ID based on the stored mapping.

公开(公告)号：US20170353561A1

公开(公告)日：2017-12-07

申请号：US15422269

申请日：2017-02-01

Applicant: Google Inc.

Inventor： Roxanna Aliabadi ,  Ajay Ananth Drishna ,  Anagha Kulkarni ,  Hidetoshi Muta

IPC: H04L29/08

Abstract: Systems and methods herein allow for automatic monitoring of conversions associated with uniform resource identifiers (URIs) accessed via client applications but actuated on web browsers. Upon actuation of a URI on a browser of a client device, a data processing system can assign a click ID to the actuation event and send it to the client device. The client device can open the URI in a client application and send the click ID and a client ID associated with the client device to the client device. The data processing system can map the click ID to the client ID. Upon occurrence of a URI related conversion, on the client application, the data processing system can receive a conversion message indicative of the conversion and including the client ID, and link the URI related conversion to the click ID based on the stored mapping.

公开(公告)号：US10778789B2

公开(公告)日：2020-09-15

申请号：US15422269

申请日：2017-02-01

Applicant: Google Inc.

Inventor： Roxanna Aliabadi ,  Ajay Ananth Krishna ,  Anagha Kulkarni ,  Hidetoshi Muta

IPC: G06F15/173 ,  H04L29/08 ,  G06F16/955 ,  H04L29/12 ,  H04L29/06

Abstract: Systems and methods herein allow for automatic monitoring of conversions associated with uniform resource identifiers (URIs) accessed via client applications but actuated on web browsers. Upon actuation of a URI on a browser of a client device, a data processing system can assign a click ID to the actuation event and send it to the client device. The client device can open the URI in a client application and send the click ID and a client ID associated with the client device to the client device. The data processing system can map the click ID to the client ID. Upon occurrence of a URI related conversion, on the client application, the data processing system can receive a conversion message indicative of the conversion and including the client ID, and link the URI related conversion to the click ID based on the stored mapping.

公开(公告)号：US20170017988A1

公开(公告)日：2017-01-19

申请号：US14297720

申请日：2014-06-06

Applicant: GOOGLE INC.

Inventor： Vishal Goenka ,  Conrad Wai ,  Bhanu Narasimhan ,  Surojit Chatterjee ,  Jyotirmaya Manoj Akkad ,  Atul Bhandari ,  Alexandra Baugher ,  Shibani Sanan ,  Hidetoshi Muta

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0243 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for updating campaigns. A content sponsor is identified that has one or more campaigns for presenting content to users. A prompt is provided to the content sponsor to provide one or both of conversion value information or estimates for one or more conversion actions, the estimates being for actions that are currently unable to be directly measured. The estimates are received. Rates for conversions are determined for each of the one or more conversion actions, including using the estimates and interaction data associated with the one or more campaigns to determine the rates. The determined rates are used to make a suggestion or automatically adjust one or more parameters associated with the one or more campaigns.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于更新活动的方法。 识别出具有一个或多个用于向用户呈现内容的活动的内容赞助商。 向内容发起人提供提示以提供一个或多个转换动作的转换价值信息或估计值中的一个或两个，所述估计是针对当前无法直接测量的动作。 估计收到。 确定每个一个或多个转化操作的转化率，包括使用与一个或多个广告系列相关联的估算值和交互数据来确定费率。 确定的费率用于提出建议或自动调整与一个或多个活动相关联的一个或多个参数。

公开(公告)号：US10757204B2

公开(公告)日：2020-08-25

申请号：US15422232

申请日：2017-02-01

Applicant: Google Inc.

Inventor： Roxanna Aliabadi ,  Ajay Ananth Krishna ,  Anagha Kulkarni ,  Hidetoshi Muta

IPC: G06F15/173 ,  H04L29/08 ,  G06F16/955 ,  H04L29/12 ,  H04L29/06

Abstract: Systems and methods herein allow for automatic monitoring of conversions associated with uniform resource identifiers (URIs) accessed via client applications but actuated on web browsers. Upon actuation of a URI on a browser of a client device, a data processing system can assign a click ID to the actuation event and send it to the client device. The client device can open the URI in a client application and send the click ID and a client ID associated with the client device to the client device. The data processing system can map the click ID to the client ID. Upon occurrence of a URI related conversion, on the client application, the data processing system can receive a conversion message indicative of the conversion and including the client ID, and link the URI related conversion to the click ID based on the stored mapping.

公开(公告)号：US10735533B2

公开(公告)日：2020-08-04

申请号：US15422250

申请日：2017-02-01

Applicant: Google Inc.

Inventor： Roxanna Aliabadi ,  Ajay Ananth Krishna ,  Anagha Kulkarni ,  Hidetoshi Muta

IPC: G06F15/173 ,  H04L29/08 ,  G06F16/955 ,  H04L29/12 ,  H04L29/06

Abstract: Systems and methods herein allow for automatic monitoring of conversions associated with uniform resource identifiers (URIs) accessed via client applications but actuated on web browsers. Upon actuation of a URI on a browser of a client device, a data processing system can assign a click ID to the actuation event and send it to the client device. The client device can open the URI in a client application and send the click ID and a client ID associated with the client device to the client device. The data processing system can map the click ID to the client ID. Upon occurrence of a URI related conversion, on the client application, the data processing system can receive a conversion message indicative of the conversion and including the client ID, and link the URI related conversion to the click ID based on the stored mapping.

公开(公告)号：US20170353567A1

公开(公告)日：2017-12-07

申请号：US15422250

申请日：2017-02-01

Applicant: Google Inc.

Inventor： Roxanna Aliabadi ,  Ajay Ananth Krishna ,  Anagha Kulkarni ,  Hidetoshi Muta

IPC: H04L29/08 ,  H04L29/12 ,  H04L29/06

Abstract: Systems and methods herein allow for automatic monitoring of conversions associated with uniform resource identifiers (URIs) accessed via client applications but actuated on web browsers. Upon actuation of a URI on a browser of a client device, a data processing system can assign a click ID to the actuation event and send it to the client device. The client device can open the URI in a client application and send the click ID and a client ID associated with the client device to the client device. The data processing system can map the click ID to the client ID. Upon occurrence of a URI related conversion, on the client application, the data processing system can receive a conversion message indicative of the conversion and including the client ID, and link the URI related conversion to the click ID based on the stored mapping.