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    FULL VALUE CALCULATOR FOR CONVERSIONS
    3.
    发明申请
    FULL VALUE CALCULATOR FOR CONVERSIONS 审中-公开
    用于转换的全值计算器

    公开(公告)号：US20170017988A1

    公开(公告)日：2017-01-19

    申请号：US14297720

    申请日：2014-06-06

    Applicant: GOOGLE INC.

    Inventor： Vishal Goenka ,  Conrad Wai ,  Bhanu Narasimhan ,  Surojit Chatterjee ,  Jyotirmaya Manoj Akkad ,  Atul Bhandari ,  Alexandra Baugher ,  Shibani Sanan ,  Hidetoshi Muta

    IPC: G06Q30/02

    CPC classification number: G06Q30/0244 ,  G06Q30/0243 ,  G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for updating campaigns. A content sponsor is identified that has one or more campaigns for presenting content to users. A prompt is provided to the content sponsor to provide one or both of conversion value information or estimates for one or more conversion actions, the estimates being for actions that are currently unable to be directly measured. The estimates are received. Rates for conversions are determined for each of the one or more conversion actions, including using the estimates and interaction data associated with the one or more campaigns to determine the rates. The determined rates are used to make a suggestion or automatically adjust one or more parameters associated with the one or more campaigns.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于更新活动的方法。 识别出具有一个或多个用于向用户呈现内容的活动的内容赞助商。 向内容发起人提供提示以提供一个或多个转换动作的转换价值信息或估计值中的一个或两个，所述估计是针对当前无法直接测量的动作。 估计收到。 确定每个一个或多个转化操作的转化率，包括使用与一个或多个广告系列相关联的估算值和交互数据来确定费率。 确定的费率用于提出建议或自动调整与一个或多个活动相关联的一个或多个参数。

    DIRECTING COMMUNICATIONS TO SEMANTIC BUNDLES OF LOCATIONS
    4.
    发明申请
    DIRECTING COMMUNICATIONS TO SEMANTIC BUNDLES OF LOCATIONS 审中-公开
    指定地理位置的通讯

    公开(公告)号：US20140222571A1

    公开(公告)日：2014-08-07

    申请号：US14143670

    申请日：2013-12-30

    Applicant: Google Inc.

    Inventor： Deepak Chandra ,  Amin Charaniya ,  Aileen Tang ,  Jyotirmaya Manoj Akkad

    IPC: G06Q30/02

    CPC classification number: G06Q30/0261

    Abstract: A system and a computer-implemented method of serving online content items using a semantic description of a feature that is common to a plurality of online content locations are provided. The method includes assigning one or more identifications based on the semantic descriptions to each of the plurality of online content locations using one or more features associated with a respective one of the online content locations, receiving a selection of one or more of the assigned identifications and a physical location of the associated online content locations, determining at least one of a physical location of an online content recipient, and an intended location of the online content recipient, and transmitting an online content item to the online content recipient when the online content recipient is within a specified distance from any of the selected online content locations.

    Abstract translation: 提供了使用对多个在线内容位置共同的特征的语义描述来提供在线内容项的系统和计算机实现的方法。 所述方法包括使用与所述在线内容位置中的相应一个相关联的一个或多个特征将所述语义描述基于所述语义描述分配给所述多个在线内容位置中的一个或多个标识，接收所选择的一个或多个所述标识的选择，以及 相关联的在线内容位置的物理位置，确定在线内容接收者的物理位置和在线内容接收者的预期位置中的至少一个，以及当在线内容接收者时将在线内容收件人发送到在线内容接收者 距离任何所选择的在线内容位置在指定距离内。

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