公开(公告)号：US20170017988A1

公开(公告)日：2017-01-19

申请号：US14297720

申请日：2014-06-06

Applicant: GOOGLE INC.

Inventor： Vishal Goenka ,  Conrad Wai ,  Bhanu Narasimhan ,  Surojit Chatterjee ,  Jyotirmaya Manoj Akkad ,  Atul Bhandari ,  Alexandra Baugher ,  Shibani Sanan ,  Hidetoshi Muta

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0243 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for updating campaigns. A content sponsor is identified that has one or more campaigns for presenting content to users. A prompt is provided to the content sponsor to provide one or both of conversion value information or estimates for one or more conversion actions, the estimates being for actions that are currently unable to be directly measured. The estimates are received. Rates for conversions are determined for each of the one or more conversion actions, including using the estimates and interaction data associated with the one or more campaigns to determine the rates. The determined rates are used to make a suggestion or automatically adjust one or more parameters associated with the one or more campaigns.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于更新活动的方法。 识别出具有一个或多个用于向用户呈现内容的活动的内容赞助商。 向内容发起人提供提示以提供一个或多个转换动作的转换价值信息或估计值中的一个或两个，所述估计是针对当前无法直接测量的动作。 估计收到。 确定每个一个或多个转化操作的转化率，包括使用与一个或多个广告系列相关联的估算值和交互数据来确定费率。 确定的费率用于提出建议或自动调整与一个或多个活动相关联的一个或多个参数。

公开(公告)号：US20160239881A1

公开(公告)日：2016-08-18

申请号：US15099258

申请日：2016-04-14

Applicant: Google Inc.

Inventor： Atul Bhandari ,  Satya Patel ,  Shirin Oskooi

IPC: G06Q30/02 ,  H04L29/08 ,  H04L12/911

CPC classification number: G06Q30/0277 ,  G06Q30/02 ,  G06Q30/0247 ,  H04L47/70 ,  H04L67/02

Abstract: A system including a memory device storing data specifying a resource distribution arrangement between a web property host and an entity; and one or more servers that interact with the memory device and execute instructions that cause the one or more servers to perform operations including receiving a request to trigger resource distribution between the entity and the web propriety host; in response to the request: providing a computer-language code snippet for inclusion within computer-language code of the web property, wherein, based on execution of the computer-language code, the computer-language code snippet configures the device to embed the digital content item with the content on the web property; invoking resource distribution between the web property host and the entity based on i) the resource distribution arrangement and ii) inclusion of the computer-language code snippet, wherein invoking the resource distribution comprises distributing resources to the entity and the web property host.

Abstract translation: 一种系统，包括存储指定web属性主机和实体之间的资源分配布置的数据的存储装置; 以及与存储器设备交互并执行使一个或多个服务器执行操作的指令的一个或多个服务器，包括接收触发实体和web适当主机之间的资源分配的请求; 响应于该请求：提供用于包含在web属性的计算机语言代码内的计算机语言代码片段，其中，基于计算机语言代码的执行，计算机语言代码片段将该设备配置为嵌入数字 内容项目与网络媒体资源上的内容; 基于i）资源分配安排来调用web属性主机和实体之间的资源分配，以及ii）包括计算机语言代码片段，其中调用资源分配包括向实体和web属性主机分配资源。