公开(公告)号：USD830401S1

公开(公告)日：2018-10-09

申请号：US29609250

申请日：2017-06-29

Applicant: Google Inc.

Designer： Devin Mancuso ,  Brian Williams ,  Sugeeti Kochhar ,  James Shu ,  Benjamin Kawaichi ,  Jan Blom ,  Doris Neubauer

公开(公告)号：US20170061478A1

公开(公告)日：2017-03-02

申请号：US14834139

申请日：2015-08-24

Applicant: Google Inc.

Inventor： Jan Blom ,  Emre Demiralp

IPC: G06Q30/02 ,  G06Q10/06

CPC classification number: G06Q30/0254 ,  G06Q10/067 ,  G06Q30/0246

Abstract: Systems and methods of dynamically varying the intensity of providing content items in a remarketing campaign based on tracking client device interactions are provided. The system can assign an account identifier to a first segment for a pre-conversion model, responsive to receiving a first interaction associated with a content provider from a client device. The system can assign the account identifier to a second segment for the pre-conversion model, responsive to receiving a second interaction. The system can assign the account identifier to a third segment, responsive to receiving a third interaction. The third interaction can include a conversion event. The system can generate a post-conversion model based on the third segment and the pre-conversion model. The system can determine an intent index for the account identifier based on the post-conversion model. The system can store the account identifier into an interest cluster based on the intent index.

Abstract translation: 提供了基于跟踪客户端设备交互动态地改变在再营销活动中提供内容项目的强度的系统和方法。 响应于从客户端设备接收与内容提供商相关联的第一交互，所述系统可以将帐户标识符分配给用于转换前模型的第一段。 响应于接收到第二次交互，系统可以将帐户标识符分配给用于转换前模型的第二段。 响应于接收到第三个交互，系统可以将帐户标识符分配给第三段。 第三个交互可以包括一个转换事件。 该系统可以基于第三段和转换前模型生成转换后模型。 系统可以基于转换后模型来确定帐户标识符的意图索引。 系统可以根据意图索引将帐户标识符存储到兴趣集群中。

公开(公告)号：US20190087852A1

公开(公告)日：2019-03-21

申请号：US14834119

申请日：2015-08-24

Applicant: Google Inc.

Inventor： Jan Blom ,  Emre Demiralp

IPC: G06Q30/02 ,  H04L29/08 ,  G06F17/30

Abstract: Systems and methods of re-messaging with alternative content items based on tracking client device interactions with content items associated with the content provider are provided. The system can assign an account identifier to a first segment for a pre-conversion model, responsive to receiving a first interaction associated with a content provider from a client device. The system can assign the account identifier to a second segment for the pre-conversion model, responsive to receiving a second interaction. The system can assign the account identifier to a third segment, responsive to receiving a third interaction. The third interaction can include a conversion event. The system can generate a post-conversion model based on the third segment and the pre-conversion model. The system can determine an intent index for an alternative item based on the post-conversion model. The system can select content items associated with the alternative item for display.