Systems and methods for providing interstitial content
    3.
    发明授权
    Systems and methods for providing interstitial content 有权
    用于提供插页式内容的系统和方法

    公开(公告)号:US09479615B1

    公开(公告)日:2016-10-25

    申请号:US14170124

    申请日:2014-01-31

    Applicant: Google Inc.

    CPC classification number: H04L67/42 G06Q30/0251 H04L67/02 H04W4/18

    Abstract: Systems and methods for providing interstitial content are disclosed. A notification of an opportunity for presenting interstitial content on a client device is received at a content server. The content server generates an interstitial configuration object including computer-readable instructions for presenting the interstitial content on the client device and delivers the interstitial configuration object for execution by the client device. The interstitial configuration object causes the client device to render the interstitial content as a hidden element of a first resource while the first resource is presented on the client device and to reveal the rendered interstitial content in response to a user command to navigate away from the first resource.

    Abstract translation: 公开了用于提供间隙内容的系统和方法。 在内容服务器上接收到在客户端设备上呈现插页式内容的机会的通知。 内容服务器生成包括用于在客户端设备上呈现插页式内容的计算机可读指令的插页式配置对象,并且传递该间隙配置对象以供客户端设备执行。 所述插页式配置对象使得所述客户端设备将所述插页式内容呈现为所述第一资源的隐藏元素,同时所述第一资源被呈现在所述客户端设备上并且响应于用户命令来显示所述呈现的插页式内容以远离所述第一资源 资源。

    AD EXTENSIONS ON CONTENT NETWORK
    7.
    发明申请

    公开(公告)号:US20160042412A1

    公开(公告)日:2016-02-11

    申请号:US14921801

    申请日:2015-10-23

    Applicant: Google Inc.

    Abstract: A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

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