Abstract:
Providing, by operation of a computer, instructions causing a user computing device to present a carousel graphical user interface. The carousel graphical user interface includes a carousel region occupying less than all the display area of the user computing device and comprising multiple frames. Each frame is sized such that at least one, and less than all, of the frames are displayed simultaneously in the carousel region. Each frame is operable to receive selection via an input to the carousel graphical user interface of the user computing device. At least one frame includes content indicating an item from a set of one or more second items available for delivery; each second item in the set being swappable with a first item corresponding to a first item identifier of an order. The carousel region is navigable via user input to the graphical user interface to display each frame in the plurality of frames.
Abstract:
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for an advertisement for presentation in a slot. The request includes selection criteria. At least one selection criterion indicates a preference for display advertisements. Using the selection criteria, without regard for the preference, candidate advertisements are identified from an inventory that includes both display and other types of advertisements. An auction is conducted, including the identified candidates, determining a winning bid. A type of advertisement for the winning bid is determined. When the winning bid is associated with a display advertisement, a display advertisement is provided. When the winning bid is associated with a text advertisement, rendering parameters associated with the text advertisement are adjusted or added to enable display of an image-like version of the text advertisement, which is provided with the adjusted rendering parameters.
Abstract:
Providing, by operation of a computer, instructions causing a user computing device to present a carousel graphical user interface. The carousel graphical user interface includes a carousel region occupying less than all the display area of the user computing device and comprising multiple frames. Each frame is sized such that at least one, and less than all, of the frames are displayed simultaneously in the carousel region. Each frame is operable to receive selection via an input to the carousel graphical user interface of the user computing device. At least one frame includes content indicating an item from a set of one or more second items available for delivery; each second item in the set being swappable with a first item corresponding to a first item identifier of an order. The carousel region is navigable via user input to the graphical user interface to display each frame in the plurality of frames.