Reducing Latency in Client Side Presentation of Content

    公开(公告)号:US20200342066A1

    公开(公告)日:2020-10-29

    申请号:US15219027

    申请日:2016-07-25

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for reducing latency in client side presentation of content. In one aspect, a method includes: receiving a request for content to cache on a client device for subsequent presentation with one or more target documents linked to by a document; identifying an interaction likelihood for each link; determining, for each target document, content types that are eligible to be presented in slots of the target document; identifying, for each content type, target documents that include slots in which the content type is eligible to be presented; determining, for each content type, a presentation likelihood based on an aggregation of the interaction likelihoods of the target documents for that content type; ranking each content type based on the presentation likelihoods; and caching, on the client device, third party content having a highest ranked content type.

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