公开(公告)号：US08819029B1

公开(公告)日：2014-08-26

申请号：US13949780

申请日：2013-07-24

Applicant: Google Inc.

Inventor： Roberto J. Bayardo, Jr. ,  Uma Mahadevan ,  Giao Nguyen ,  Shivakumar Venkataraman ,  Adam I. Juda

IPC: G06F7/00 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F17/3053 ,  G06F17/30663 ,  G06F17/30684 ,  G06F17/30864 ,  G06F17/602 ,  G06Q30/00 ,  G06Q30/0273

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting controlling keywords. In one aspect, a method includes determining that two or more targeting keywords for a same content item source are matched by one or more terms in a content item request, where a first targeting keyword matches the one or more terms with a more specific type of match than the second targeting keyword. If the bid associated with the second targeting keyword does not exceed the bid associated with the first targeting keyword, the first targeting keyword and the second targeting keyword are ranked based on selection scores. The targeting keywords are ranked based at least in part on the quality scores when the bid associated with the second targeting keyword does exceed the bid associated with the first targeting keyword.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于选择控制关键词。 在一个方面，一种方法包括确定用于相同内容项目来源的两个或更多个定位关键字与内容项目请求中的一个或多个术语匹配，其中第一目标关键字与所述一个或多个术语具有更特定类型的 比第二个定位关键字匹配。 如果与第二个定位关键字相关联的出价没有超过与第一个定位关键字相关联的出价，则基于选择分数对第一个定位关键字和第二个定位关键字进行排名。 当与第二个定位关键字相关联的出价超过与第一个定位关键字相关联的出价时，定位关键字至少部分地基于质量得分进行排名。

公开(公告)号：US09129306B1

公开(公告)日：2015-09-08

申请号：US14463872

申请日：2014-08-20

Applicant: Google Inc.

Inventor： Roberto J. Bayardo, Jr. ,  Uma Mahadevan ,  Giao Nguyen ,  Shivakumar Venkataraman ,  Adam I. Juda

IPC: G06F7/00 ,  G06F17/30 ,  G06Q30/00 ,  G06Q30/02 ,  G06F17/00

CPC classification number: G06Q30/0256 ,  G06F17/3053 ,  G06F17/30663 ,  G06F17/30684 ,  G06F17/30864 ,  G06F17/602 ,  G06Q30/00 ,  G06Q30/0273

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting controlling keywords. In one aspect, a method includes determining that two or more targeting keywords for a same content item source are matched by one or more terms in a content item request, where a first targeting keyword matches the one or more terms with a more specific type of match than the second targeting keyword. If the bid associated with the second targeting keyword does not exceed the bid associated with the first targeting keyword, the first targeting keyword and the second targeting keyword are ranked based on selection scores. The targeting keywords are ranked based at least in part on the quality scores when the bid associated with the second targeting keyword does exceed the bid associated with the first targeting keyword.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于选择控制关键词。 在一个方面，一种方法包括确定用于相同内容项目来源的两个或更多个定位关键字与内容项目请求中的一个或多个术语匹配，其中第一目标关键字与所述一个或多个术语与更特定类型的 比第二个定位关键字匹配。 如果与第二个定位关键字相关联的出价没有超过与第一个定位关键字相关联的出价，则基于选择分数对第一个定位关键字和第二个定位关键字进行排名。 当与第二个定位关键字相关联的出价超过与第一个定位关键字相关联的出价时，定位关键字至少部分地基于质量得分进行排名。