公开(公告)号：US20160217499A1

公开(公告)日：2016-07-28

申请号：US15089111

申请日：2016-04-01

Applicant: Google Inc.

Inventor： Satya Patel ,  Gokul Rajaram

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02

Abstract: Systems and methods for allocating content include a system comprising a data structure storing different types of item requests for items, each item request having a different corresponding time at which the items are allocated to that request type. Servers allocate a same given item to various different requestors at different times. For a first portion of allocations of the same given item, servers determine that the plurality of different types of item requests includes a reservation request. For a second portion of the allocations, the servers determine that the same given item will not be allocated to a reservation request. For a third portion of the allocations of the same given item, the servers determine that the same given item will not be allocated to a reservation request or an advance allocation request. The servers evaluate the reservation requests, advance allocation requests, and other requests during in an auction.

Abstract translation: 用于分配内容的系统和方法包括包括存储不同类型的项目的项目请求的数据结构的系统，每个项目请求具有不同的对应时间，在该时间内将项目分配给该请求类型。 服务器在不同的时间将相同的给定项目分配给各种不同的请求者。 对于相同给定项目的分配的第一部分，服务器确定多个不同类型的项目请求包括预留请求。 对于分配的第二部分，服务器确定相同的给定项目将不会分配给预留请求。 对于相同给定项目的分配的第三部分，服务器确定相同的给定项目将不被分配给预留请求或预分配请求。 在拍卖期间，服务器评估预约请求，提前分配请求和其他请求。

公开(公告)号：US20160239881A1

公开(公告)日：2016-08-18

申请号：US15099258

申请日：2016-04-14

Applicant: Google Inc.

Inventor： Atul Bhandari ,  Satya Patel ,  Shirin Oskooi

IPC: G06Q30/02 ,  H04L29/08 ,  H04L12/911

CPC classification number: G06Q30/0277 ,  G06Q30/02 ,  G06Q30/0247 ,  H04L47/70 ,  H04L67/02

Abstract: A system including a memory device storing data specifying a resource distribution arrangement between a web property host and an entity; and one or more servers that interact with the memory device and execute instructions that cause the one or more servers to perform operations including receiving a request to trigger resource distribution between the entity and the web propriety host; in response to the request: providing a computer-language code snippet for inclusion within computer-language code of the web property, wherein, based on execution of the computer-language code, the computer-language code snippet configures the device to embed the digital content item with the content on the web property; invoking resource distribution between the web property host and the entity based on i) the resource distribution arrangement and ii) inclusion of the computer-language code snippet, wherein invoking the resource distribution comprises distributing resources to the entity and the web property host.

Abstract translation: 一种系统，包括存储指定web属性主机和实体之间的资源分配布置的数据的存储装置; 以及与存储器设备交互并执行使一个或多个服务器执行操作的指令的一个或多个服务器，包括接收触发实体和web适当主机之间的资源分配的请求; 响应于该请求：提供用于包含在web属性的计算机语言代码内的计算机语言代码片段，其中，基于计算机语言代码的执行，计算机语言代码片段将该设备配置为嵌入数字 内容项目与网络媒体资源上的内容; 基于i）资源分配安排来调用web属性主机和实体之间的资源分配，以及ii）包括计算机语言代码片段，其中调用资源分配包括向实体和web属性主机分配资源。

公开(公告)号：US20150039445A1

公开(公告)日：2015-02-05

申请号：US14330642

申请日：2014-07-14

Applicant: Google Inc.

Inventor： Rajas Moonka ,  Satya Patel ,  Dmitriy Portnov

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/02 ,  G06Q30/0272 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q30/0601 ,  G06Q40/04

Abstract: The present disclosure includes a system and methods for providing advertising. In some implementations, a method includes associating a plurality of ad spaces of at least two different types as a unit. The unit is offered to one or more advertisers for purchase.

Abstract translation: 本公开包括用于提供广告的系统和方法。 在一些实现中，一种方法包括将至少两种不同类型的多个广告空间相关联为一个单元。 该单位提供给一个或多个广告客户进行购买。