公开(公告)号：US09129306B1

公开(公告)日：2015-09-08

申请号：US14463872

申请日：2014-08-20

Applicant: Google Inc.

Inventor： Roberto J. Bayardo, Jr. ,  Uma Mahadevan ,  Giao Nguyen ,  Shivakumar Venkataraman ,  Adam I. Juda

IPC: G06F7/00 ,  G06F17/30 ,  G06Q30/00 ,  G06Q30/02 ,  G06F17/00

CPC classification number: G06Q30/0256 ,  G06F17/3053 ,  G06F17/30663 ,  G06F17/30684 ,  G06F17/30864 ,  G06F17/602 ,  G06Q30/00 ,  G06Q30/0273

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting controlling keywords. In one aspect, a method includes determining that two or more targeting keywords for a same content item source are matched by one or more terms in a content item request, where a first targeting keyword matches the one or more terms with a more specific type of match than the second targeting keyword. If the bid associated with the second targeting keyword does not exceed the bid associated with the first targeting keyword, the first targeting keyword and the second targeting keyword are ranked based on selection scores. The targeting keywords are ranked based at least in part on the quality scores when the bid associated with the second targeting keyword does exceed the bid associated with the first targeting keyword.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于选择控制关键词。 在一个方面，一种方法包括确定用于相同内容项目来源的两个或更多个定位关键字与内容项目请求中的一个或多个术语匹配，其中第一目标关键字与所述一个或多个术语与更特定类型的 比第二个定位关键字匹配。 如果与第二个定位关键字相关联的出价没有超过与第一个定位关键字相关联的出价，则基于选择分数对第一个定位关键字和第二个定位关键字进行排名。 当与第二个定位关键字相关联的出价超过与第一个定位关键字相关联的出价时，定位关键字至少部分地基于质量得分进行排名。

公开(公告)号：US08819029B1

公开(公告)日：2014-08-26

申请号：US13949780

申请日：2013-07-24

Applicant: Google Inc.

Inventor： Roberto J. Bayardo, Jr. ,  Uma Mahadevan ,  Giao Nguyen ,  Shivakumar Venkataraman ,  Adam I. Juda

IPC: G06F7/00 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F17/3053 ,  G06F17/30663 ,  G06F17/30684 ,  G06F17/30864 ,  G06F17/602 ,  G06Q30/00 ,  G06Q30/0273

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting controlling keywords. In one aspect, a method includes determining that two or more targeting keywords for a same content item source are matched by one or more terms in a content item request, where a first targeting keyword matches the one or more terms with a more specific type of match than the second targeting keyword. If the bid associated with the second targeting keyword does not exceed the bid associated with the first targeting keyword, the first targeting keyword and the second targeting keyword are ranked based on selection scores. The targeting keywords are ranked based at least in part on the quality scores when the bid associated with the second targeting keyword does exceed the bid associated with the first targeting keyword.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于选择控制关键词。 在一个方面，一种方法包括确定用于相同内容项目来源的两个或更多个定位关键字与内容项目请求中的一个或多个术语匹配，其中第一目标关键字与所述一个或多个术语具有更特定类型的 比第二个定位关键字匹配。 如果与第二个定位关键字相关联的出价没有超过与第一个定位关键字相关联的出价，则基于选择分数对第一个定位关键字和第二个定位关键字进行排名。 当与第二个定位关键字相关联的出价超过与第一个定位关键字相关联的出价时，定位关键字至少部分地基于质量得分进行排名。

公开(公告)号：US20140074612A1

公开(公告)日：2014-03-13

申请号：US14076894

申请日：2013-11-11

Applicant: Google Inc.

Inventor： Uma Mahadevan ,  Jacob Samuels Burnim

IPC: G06Q30/02

CPC classification number: G06Q30/0261

Abstract: Systems, methods and non-transitory computer readable media are provided for selecting information items in connection with electronic messages. A request is obtained for a conversation from a user. The conversation including a plurality of electronic messages. A response to the request for the conversation is made. The request includes selecting an electronic message from the plurality of electronic messages in the conversation. Also, a plurality of information items is selected for a group of users including the user based on information identifying a communication channel, through which the group of users communicate with the computing system. The plurality of information items is associated with a keyword included in the electronic message. The plurality of information items and the conversation are then formatted for provision to the user.

Abstract translation: 系统，方法和非暂时计算机可读介质被提供用于选择与电子消息有关的信息项。 获得用户对话的请求。 会话包括多个电子消息。 对会话请求做出响应。 该请求包括从会话中的多个电子消息中选择电子消息。 此外，基于识别通信信道的信息，为包括用户的一组用户选择多个信息项，用户组通过该通信信道与计算系统通信。 多个信息项与包括在电子消息中的关键字相关联。 然后将多个信息项和会话格式化以供给用户。