公开(公告)号：US09852225B2

公开(公告)日：2017-12-26

申请号：US14694534

申请日：2015-04-23

Applicant: Google Inc.

Inventor： Ross Koningstein ,  Stephen Lawrence ,  Valentin Spitkovsky

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06F17/30867 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0256 ,  G06Q30/0277

Abstract: Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as a document or concept for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc. The document may be a Web page. The features may be n-grams. The relevance information of the document may be used to target the serving of advertisements with the document.

公开(公告)号：US10580033B2

公开(公告)日：2020-03-03

申请号：US15596210

申请日：2017-05-16

Applicant: Google Inc.

Inventor： Ross Koningstein ,  Valentin Spitkovsky ,  Georges Harik ,  Noam M. Shazeer

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F16/31 ,  G06F16/33 ,  G06F16/35 ,  G06F16/68 ,  G06F16/332

Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.

公开(公告)号：US20170249662A1

公开(公告)日：2017-08-31

申请号：US15596210

申请日：2017-05-16

Applicant: Google Inc.

Inventor： Ross Koningstein ,  Valentin Spitkovsky ,  Georges Harik ,  Noam M. Shazeer

IPC: G06Q30/02 ,  G06F17/30

Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.

公开(公告)号：US20150317679A1

公开(公告)日：2015-11-05

申请号：US14694534

申请日：2015-04-23

Applicant: Google Inc.

Inventor： Ross Koningstein ,  Stephen Lawrence ,  Valentin Spitkovsky

IPC: G06Q30/02

CPC classification number: G06F17/30867 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0256 ,  G06Q30/0277

Abstract: Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as a document or concept for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc. The document may be a Web page. The features may be n-grams. The relevance information of the document may be used to target the serving of advertisements with the document.

Abstract translation: 可以用于表示实体（例如文档或概念）的相关性信息（例如，属性，特征等）的特征可以通过接受标识文档的标识符与文档相关联; 使用所述文档标识符获取与所述文档相关的搜索查询信息（和/或其他服务参数信息），使用所获得的查询信息（和/或其他服务参数信息）确定特征，以及将所确定的特征与所述文档相关联。 可以类似地确定这些特征的权重。 可以使用分数确定权重。 分数可以是文档被选择，用户在所选文档上的逗留时间，是否相对于文档进行转换等中的一个或多个的功能。该文档可以是网页。 功能可能是n克。 文档的相关性信息可以用于将文档的广告的服务定位。