Associating features with entities, such as categories of web page documents, and/or weighting such features

    公开(公告)号:US09852225B2

    公开(公告)日:2017-12-26

    申请号:US14694534

    申请日:2015-04-23

    Applicant: Google Inc.

    Abstract: Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as a document or concept for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc. The document may be a Web page. The features may be n-grams. The relevance information of the document may be used to target the serving of advertisements with the document.

    Personalized network searching
    3.
    发明授权

    公开(公告)号:US09679067B2

    公开(公告)日:2017-06-13

    申请号:US14516019

    申请日:2014-10-16

    Applicant: Google Inc.

    Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

    PERSONALIZED NETWORK SEARCHING
    4.
    发明申请
    PERSONALIZED NETWORK SEARCHING 有权
    个性化网络搜索

    公开(公告)号:US20150120690A1

    公开(公告)日:2015-04-30

    申请号:US14516019

    申请日:2014-10-16

    Applicant: Google Inc.

    Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

    Abstract translation: 个性化网络搜索,其中从用户接收到搜索查询,并且接收到请求以个性化搜索结果。 响应于搜索查询和个性化搜索结果的请求,通过搜索个性化搜索对象来生成个性化搜索结果。 响应于搜索查询,通过搜索一般搜索对象来生成一般搜索结果。 将个性化搜索结果和一般搜索结果提供给客户端设备,至少部分地基于个性化搜索对象选择广告,并且显示广告,个性化搜索结果和一般搜索结果。

    Personalized network searching
    5.
    发明授权

    公开(公告)号:US10398898B2

    公开(公告)日:2019-09-03

    申请号:US15492513

    申请日:2017-04-20

    Applicant: Google Inc.

    Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

    ASSOCIATING FEATURES WITH ENTITIES, SUCH AS CATEGORIES OF WEB PAGE DOCUMENTS, AND/OR WEIGHTING SUCH FEATURES
    6.
    发明申请
    ASSOCIATING FEATURES WITH ENTITIES, SUCH AS CATEGORIES OF WEB PAGE DOCUMENTS, AND/OR WEIGHTING SUCH FEATURES 有权
    与实体相关的功能,如网页文件类别,和/或称重这些功能

    公开(公告)号:US20150317679A1

    公开(公告)日:2015-11-05

    申请号:US14694534

    申请日:2015-04-23

    Applicant: Google Inc.

    Abstract: Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as a document or concept for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc. The document may be a Web page. The features may be n-grams. The relevance information of the document may be used to target the serving of advertisements with the document.

    Abstract translation: 可以用于表示实体(例如文档或概念)的相关性信息(例如,属性,特征等)的特征可以通过接受标识文档的标识符与文档相关联; 使用所述文档标识符获取与所述文档相关的搜索查询信息(和/或其他服务参数信息),使用所获得的查询信息(和/或其他服务参数信息)确定特征,以及将所确定的特征与所述文档相关联。 可以类似地确定这些特征的权重。 可以使用分数确定权重。 分数可以是文档被选择,用户在所选文档上的逗留时间,是否相对于文档进行转换等中的一个或多个的功能。该文档可以是网页。 功能可能是n克。 文档的相关性信息可以用于将文档的广告的服务定位。

    Personalized network searching
    8.
    发明授权
    Personalized network searching 有权
    个性化网络搜索

    公开(公告)号:US08886626B2

    公开(公告)日:2014-11-11

    申请号:US14074872

    申请日:2013-11-08

    Applicant: Google Inc.

    Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

    Abstract translation: 个性化网络搜索,其中从用户接收到搜索查询,并且接收到请求以个性化搜索结果。 响应于搜索查询和个性化搜索结果的请求,通过搜索个性化搜索对象来生成个性化搜索结果。 响应于搜索查询,通过搜索一般搜索对象来生成一般搜索结果。 将个性化搜索结果和一般搜索结果提供给客户端设备,至少部分地基于个性化搜索对象选择广告,并且显示广告,个性化搜索结果和一般搜索结果。

    PERSONALIZED NETWORK SEARCHING
    9.
    发明申请
    PERSONALIZED NETWORK SEARCHING 有权
    个性化网络搜索

    公开(公告)号:US20140067754A1

    公开(公告)日:2014-03-06

    申请号:US14074872

    申请日:2013-11-08

    Applicant: Google Inc.

    Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

    Abstract translation: 个性化网络搜索,其中从用户接收到搜索查询,并且接收到请求以个性化搜索结果。 响应于搜索查询和个性化搜索结果的请求,通过搜索个性化搜索对象来生成个性化搜索结果。 响应于搜索查询,通过搜索一般搜索对象来生成一般搜索结果。 将个性化搜索结果和一般搜索结果提供给客户端设备,至少部分地基于个性化搜索对象选择广告,并且显示广告,个性化搜索结果和一般搜索结果。

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