公开(公告)号：US10963909B2

公开(公告)日：2021-03-30

申请号：US14909084

申请日：2014-07-29

Applicant: Google LLC

Inventor： Shivakumar Venkataraman ,  Srdjan Petrovic ,  Arnar Mar Hrafnkelsson ,  William Sands Robinson ,  Alan Wayne Blount ,  David Lloyd Jones ,  Tarun Kumar Jain

IPC: G06Q30/02 ,  G06F16/9535 ,  G06F16/2457

Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.

公开(公告)号：US20230214878A1

公开(公告)日：2023-07-06

申请号：US18182818

申请日：2023-03-13

Applicant: Google LLC

Inventor： Shivakumar Venkataraman ,  Srdjan Petrovic ,  Arnar Mar Hrafnkelsson ,  William Sands Robinson ,  Alan Wayne Blount ,  David Lloyd Jones ,  Tarun Kumar Jain

IPC: G06Q30/0251 ,  G06Q30/0241

CPC classification number: G06Q30/0256 ,  G06Q30/0277

Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.