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公开(公告)号：US11605107B2
公开(公告)日：2023-03-14
申请号：US17187075
申请日：2021-02-26
Applicant: Google LLC
Inventor： Shivakumar Venkataraman , Srdjan Petrovic , Arnar Mar Hrafnkelsson , William S. Robinson , Alan Blount , David L. Jones , Tarun Kumar Jain
IPC: G06Q30/02 , G06Q30/0242 , G06F16/9535 , G06F16/2457 , G06Q30/0251 , G06Q30/0273
Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.
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公开(公告)号：US11388105B2
公开(公告)日：2022-07-12
申请号：US16062944
申请日：2017-12-08
Applicant: Google LLC
Inventor： Tarun Kumar Jain , Anshul Kothari , Gaurav Bhaya
Abstract: Systems and methods of the present disclosure relate generally to allocation of content resources in a voice activated packet-based computer network. A request for a digital component, by a client computing device, can be fulfilled by multiple content sources. Fulfillment by the different content sources can consume different amounts of computational and network resources. The selection of the best content provider can improve the efficiency and effectiveness of data packet transmission over one or more computer networks.
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Patent Agency Ranking
公开(公告)号：US20220303225A1
公开(公告)日：2022-09-22
申请号：US17836749
申请日：2022-06-09
Applicant: Google LLC
Inventor： Tarun Kumar Jain , Gaurav Bhaya , Anshul Kothari
Abstract: Systems and methods of the present disclosure relate generally to allocation of content resources in a voice activated packet-based computer network. A request for a digital component, by a client computing device, can be fulfilled by multiple content sources. Fulfillment by the different content sources can consume different amounts of computational and network resources. The selection of the best content provider can improve the efficiency and effectiveness of data packet transmission over one or more computer networks.
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公开(公告)号：US10963909B2
公开(公告)日：2021-03-30
申请号：US14909084
申请日：2014-07-29
Applicant: Google LLC
Inventor： Shivakumar Venkataraman , Srdjan Petrovic , Arnar Mar Hrafnkelsson , William Sands Robinson , Alan Wayne Blount , David Lloyd Jones , Tarun Kumar Jain
IPC: G06Q30/02 , G06F16/9535 , G06F16/2457
Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.
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公开(公告)号：US20210182901A1
公开(公告)日：2021-06-17
申请号：US17187075
申请日：2021-02-26
Applicant: Google LLC
Inventor： Shivakumar Venkataraman , Srdjan Petrovic , Arnar Mar Hrafnkelsson , William S. Robinson , Alan Blount , David L. Jones , Tarun Kumar Jain
IPC: G06Q30/02 , G06F16/9535 , G06F16/2457
Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.
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公开(公告)号：US20230214878A1
公开(公告)日：2023-07-06
申请号：US18182818
申请日：2023-03-13
Applicant: Google LLC
Inventor： Shivakumar Venkataraman , Srdjan Petrovic , Arnar Mar Hrafnkelsson , William Sands Robinson , Alan Wayne Blount , David Lloyd Jones , Tarun Kumar Jain
IPC: G06Q30/0251 , G06Q30/0241
CPC classification number: G06Q30/0256 , G06Q30/0277
Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.
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公开(公告)号：US11004118B1
公开(公告)日：2021-05-11
申请号：US13841510
申请日：2013-03-15
Applicant: Google LLC
Inventor： Varouj Chitilian , Amar Anil Chokhawala , Girish Deodhar , Derek Coatney , Wei Wu , Tarun Kumar Jain
IPC: G06Q30/02
Abstract: A computer-implemented method for enhancing an offer included within an online advertisement is implemented by a computing device. The computing device is coupled to a memory device. The method includes storing, within the memory device, a plurality of online advertisements. At least some of the plurality of online advertisements include offers. The method also includes identifying a candidate offer included within an online candidate advertisement from the plurality of online advertisements stored within the memory device, validating the candidate offer including determining that a web site associated with the online candidate advertisement includes data matching the candidate offer, and enhancing the display information associated with the validated candidate offer prior to providing the online candidate advertisement associated with the validated candidate offer.
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