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公开(公告)号：US20230214878A1
公开(公告)日：2023-07-06
申请号：US18182818
申请日：2023-03-13
Applicant: Google LLC
Inventor： Shivakumar Venkataraman , Srdjan Petrovic , Arnar Mar Hrafnkelsson , William Sands Robinson , Alan Wayne Blount , David Lloyd Jones , Tarun Kumar Jain
IPC: G06Q30/0251 , G06Q30/0241
CPC classification number: G06Q30/0256 , G06Q30/0277
Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.
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公开(公告)号：US11605107B2
公开(公告)日：2023-03-14
申请号：US17187075
申请日：2021-02-26
Applicant: Google LLC
Inventor： Shivakumar Venkataraman , Srdjan Petrovic , Arnar Mar Hrafnkelsson , William S. Robinson , Alan Blount , David L. Jones , Tarun Kumar Jain
IPC: G06Q30/02 , G06Q30/0242 , G06F16/9535 , G06F16/2457 , G06Q30/0251 , G06Q30/0273
Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.
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Patent Agency Ranking
公开(公告)号：US20210182901A1
公开(公告)日：2021-06-17
申请号：US17187075
申请日：2021-02-26
Applicant: Google LLC
Inventor： Shivakumar Venkataraman , Srdjan Petrovic , Arnar Mar Hrafnkelsson , William S. Robinson , Alan Blount , David L. Jones , Tarun Kumar Jain
IPC: G06Q30/02 , G06F16/9535 , G06F16/2457
Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.
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公开(公告)号：US10579709B2
公开(公告)日：2020-03-03
申请号：US16102330
申请日：2018-08-13
Applicant: Google LLC
Inventor： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily Kay Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC: G06F17/21 , G06F17/27 , G06F17/22 , G06F16/958 , G06Q30/02
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.
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公开(公告)号：US20180349330A1
公开(公告)日：2018-12-06
申请号：US16102330
申请日：2018-08-13
Applicant: Google LLC
Inventor： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily Kay Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.
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公开(公告)号：US10963909B2
公开(公告)日：2021-03-30
申请号：US14909084
申请日：2014-07-29
Applicant: Google LLC
Inventor： Shivakumar Venkataraman , Srdjan Petrovic , Arnar Mar Hrafnkelsson , William Sands Robinson , Alan Wayne Blount , David Lloyd Jones , Tarun Kumar Jain
IPC: G06Q30/02 , G06F16/9535 , G06F16/2457
Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.
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公开(公告)号：US10061751B1
公开(公告)日：2018-08-28
申请号：US15090166
申请日：2016-04-04
Applicant: Google LLC
Inventor： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily Kay Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
CPC classification number: G06F17/212 , G06F16/972 , G06F17/227 , G06F17/27 , G06Q30/0241 , G06Q30/0275
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.
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