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公开(公告)号：US20200133670A1
公开(公告)日：2020-04-30
申请号：US16254160
申请日：2019-01-22
Applicant: Google LLC
Inventor： Ankur Jain , Omkar Muralidharan , Pavel Morar
Abstract: Methods, systems, and apparatus, including an apparatus for using probabilistic techniques to provide reformatted versions of digital components. In one aspect, a process includes obtaining data specifying a distribution parameter limit for a given reformattable digital component that is eligible for reformatting using a set of digital component extensions. For each of multiple digital component requests, a determination is made that a given digital component extension has an additional selection requirement that, when combined with a base selection requirement for the given reformattable digital component, would exceed the distribution parameter limit. A determination is made, using a probabilistic technique, a probability at which the given digital component extension will be selected for use in generating a reformatted version of the given reformattable digital component such that an aggregate selection requirement for distributing the given reformattable digital component in response to requests over time is within the distribution parameter limit.
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公开(公告)号：US20200334039A1
公开(公告)日：2020-10-22
申请号：US16919937
申请日：2020-07-02
Applicant: Google LLC
Inventor： Ankur Jain , Omkar Muralidharan , Pavel Morar
Abstract: Methods, systems, and apparatus, including an apparatus for using probabilistic techniques to provide reformatted versions of digital components. In one aspect, a process includes obtaining data specifying a distribution parameter limit for a given reformattable digital component that is eligible for reformatting using a set of digital component extensions. For each of multiple digital component requests, a determination is made that a given digital component extension has an additional selection requirement that, when combined with a base selection requirement for the given reformattable digital component, would exceed the distribution parameter limit. A determination is made, using a probabilistic technique, a probability at which the given digital component extension will be selected for use in generating a reformatted version of the given reformattable digital component such that an aggregate selection requirement for distributing the given reformattable digital component in response to requests over time is within the distribution parameter limit.
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公开(公告)号：US20190228046A1
公开(公告)日：2019-07-25
申请号：US16369860
申请日：2019-03-29
Applicant: Google LLC
Inventor： Ankur Jain , Qian Zhong , Mohammad Mahdian , Omkar Muralidharan , Christopher Davis Monkman
IPC: G06F16/957 , H04L29/08
CPC classification number: G06F16/9574 , H04L67/2823
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.
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公开(公告)号：US10733665B2
公开(公告)日：2020-08-04
申请号：US16242114
申请日：2019-01-08
Applicant: Google LLC
Inventor： Christopher Davis Monkman , Aranyak Mehta , Omkar Muralidharan , Christopher M. Roat , Bartholomew Furrow , Edward A. Baltz
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes identifying a content item that is eligible to be provided in response to a content item request and is associated with a bid. It is determined that the identified content item includes two or more different interactive elements that each cause different actions to be initiated in response to user interaction with the different interactive elements. An auction score is determined for the content item based on a function of the bid, a bid modifier for each different interaction, and a probability that each interaction will be invoked. The content item is selected to be provided based on the auction score. Data that cause presentation of the selected content item at a user device are output.
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公开(公告)号：US10535084B1
公开(公告)日：2020-01-14
申请号：US15894367
申请日：2018-02-12
Applicant: Google LLC
Inventor： Aranyak Mehta , Omkar Muralidharan , Bartholomew Furrow , Christopher Davis Monkman
IPC: G06Q30/02 , G06F16/9535
Abstract: According to at least one aspect, a method for providing content items augmented with format elements includes receiving a request for a content item and generating a plurality of augmented content items based on a plurality of original content items and a plurality of format elements. In a first stage a first content item associated with a first original content item is selected based on normalized auction scores of the content items. In a second stage, a set of content items associated with the first original content item is identified. Selection scores for the content items in the identified set are computed based on respective normalization parameters. A second content item is selected from the identified set based on the selection scores and a bid amount. The second content item is then provided for display to a user.
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Patent Agency Ranking
公开(公告)号：US10198765B2
公开(公告)日：2019-02-05
申请号：US14337986
申请日：2014-07-22
Applicant: GOOGLE LLC
Inventor： Christopher Davis Monkman , Aranyak Mehta , Omkar Muralidharan , Christopher M. Roat , Bartholomew Furrow , Edward A. Baltz
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes identifying a content item that is eligible to be provided in response to a content item request and is associated with a bid. It is determined that the identified content item includes two or more different interactive elements that each cause different actions to be initiated in response to user interaction with the different interactive elements. An auction score is determined for the content item based on a function of the bid, a bid modifier for each different interaction, and a probability that each interaction will be invoked. The content item is selected to be provided based on the auction score. Data that cause presentation of the selected content item at a user device are output.
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公开(公告)号：US11307859B2
公开(公告)日：2022-04-19
申请号：US16919937
申请日：2020-07-02
Applicant: Google LLC
Inventor： Ankur Jain , Omkar Muralidharan , Pavel Morar
Abstract: Methods, systems, and apparatus, including an apparatus for using probabilistic techniques to provide reformatted versions of digital components. In one aspect, a process includes obtaining data specifying a distribution parameter limit for a given reformattable digital component that is eligible for reformatting using a set of digital component extensions. For each of multiple digital component requests, a determination is made that a given digital component extension has an additional selection requirement that, when combined with a base selection requirement for the given reformattable digital component, would exceed the distribution parameter limit. A determination is made, using a probabilistic technique, a probability at which the given digital component extension will be selected for use in generating a reformatted version of the given reformattable digital component such that an aggregate selection requirement for distributing the given reformattable digital component in response to requests over time is within the distribution parameter limit.
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公开(公告)号：US10740103B2
公开(公告)日：2020-08-11
申请号：US16254160
申请日：2019-01-22
Applicant: Google LLC
Inventor： Ankur Jain , Omkar Muralidharan , Pavel Morar
Abstract: Methods, systems, and apparatus, including an apparatus for using probabilistic techniques to provide reformatted versions of digital components. In one aspect, a process includes obtaining data specifying a distribution parameter limit for a given reformattable digital component that is eligible for reformatting using a set of digital component extensions. For each of multiple digital component requests, a determination is made that a given digital component extension has an additional selection requirement that, when combined with a base selection requirement for the given reformattable digital component, would exceed the distribution parameter limit. A determination is made, using a probabilistic technique, a probability at which the given digital component extension will be selected for use in generating a reformatted version of the given reformattable digital component such that an aggregate selection requirement for distributing the given reformattable digital component in response to requests over time is within the distribution parameter limit.
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公开(公告)号：US10515132B2
公开(公告)日：2019-12-24
申请号：US16369860
申请日：2019-03-29
Applicant: Google LLC
Inventor： Ankur Jain , Qian Zhong , Mohammad Mahdian , Omkar Muralidharan , Christopher Davis Monkman
IPC: G06F17/30 , G06F16/957 , H04L29/08
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.
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公开(公告)号：US20190205974A1
公开(公告)日：2019-07-04
申请号：US16242114
申请日：2019-01-08
Applicant: Google LLC
Inventor： Christopher Davis Monkman , Aranyak Mehta , Omkar Muralidharan , Christopher M. Roat , Bartholomew Furrow , Edward A. Baltz
CPC classification number: G06Q30/08 , G06Q30/0251 , G06Q30/0275
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes identifying a content item that is eligible to be provided in response to a content item request and is associated with a bid. It is determined that the identified content item includes two or more different interactive elements that each cause different actions to be initiated in response to user interaction with the different interactive elements. An auction score is determined for the content item based on a function of the bid, a bid modifier for each different interaction, and a probability that each interaction will be invoked. The content item is selected to be provided based on the auction score. Data that cause presentation of the selected content item at a user device are output.
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