Valuing advertisements on a map
    1.
    发明授权

    公开(公告)号:US10929885B2

    公开(公告)日:2021-02-23

    申请号:US16411606

    申请日:2019-05-14

    Applicant: Google LLC

    Abstract: The subject matter of this specification can be embodied in, among other things, a system includes a map store, a map server, and a content server. The map server identifies a set of content items in which each content item is associated with a geographic location that is presented in a portion of a map, determines, for a given content item, an adjusted value of a given content item based at least in part on a base value for the content given item and a set of adjustment factors for one or more other content items in the set of content items, selects content items from the set of content items based on the adjusted values, and provides data that present the selected content items on the portion of the map presented at the device.

    OPTIMIZING TRANSMISSION OF DIGITAL COMPONENTS

    公开(公告)号:US20190228046A1

    公开(公告)日:2019-07-25

    申请号:US16369860

    申请日:2019-03-29

    Applicant: Google LLC

    CPC classification number: G06F16/9574 H04L67/2823

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

    Valuing Advertisements on a Map
    3.
    发明申请

    公开(公告)号:US20180260851A1

    公开(公告)日:2018-09-13

    申请号:US15912085

    申请日:2018-03-05

    Applicant: Google LLC

    CPC classification number: G06Q30/0261 G06Q30/0241 G06Q30/0251 G06T11/206

    Abstract: The subject matter of this specification can be embodied in, among other things, a system includes a map store, a map server, and a content server. The map server identifies a set of content items in which each content item is associated with a geographic location that is presented in a portion of a map, determines, for a given content item, an adjusted value of a given content item based at least in part on a base value for the content given item and a set of adjustment factors for one or more other content items in the set of content items, selects content items from the set of content items based on the adjusted values, and provides data that present the selected content items on the portion of the map presented at the device.

    Optimizing transmission of digital components

    公开(公告)号:US10515132B2

    公开(公告)日:2019-12-24

    申请号:US16369860

    申请日:2019-03-29

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

    Valuing Advertisements on a Map
    5.
    发明申请

    公开(公告)号:US20190333107A1

    公开(公告)日:2019-10-31

    申请号:US16411606

    申请日:2019-05-14

    Applicant: Google LLC

    Abstract: The subject matter of this specification can be embodied in, among other things, a system includes a map store, a map server, and a content server. The map server identifies a set of content items in which each content item is associated with a geographic location that is presented in a portion of a map, determines, for a given content item, an adjusted value of a given content item based at least in part on a base value for the content given item and a set of adjustment factors for one or more other content items in the set of content items, selects content items from the set of content items based on the adjusted values, and provides data that present the selected content items on the portion of the map presented at the device.

    Valuing advertisements on a map
    6.
    发明授权

    公开(公告)号:US10304087B2

    公开(公告)日:2019-05-28

    申请号:US15912085

    申请日:2018-03-05

    Applicant: Google LLC

    Abstract: The subject matter of this specification can be embodied in, among other things, a system includes a map store, a map server, and a content server. The map server identifies a set of content items in which each content item is associated with a geographic location that is presented in a portion of a map, determines, for a given content item, an adjusted value of a given content item based at least in part on a base value for the content given item and a set of adjustment factors for one or more other content items in the set of content items, selects content items from the set of content items based on the adjusted values, and provides data that present the selected content items on the portion of the map presented at the device.

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