公开(公告)号：US10397056B2

公开(公告)日：2019-08-27

申请号：US15382231

申请日：2016-12-16

Applicant: Google LLC

Inventor： Qian Zhong ,  Aranyak Mehta ,  Patrick Hummel ,  Kshipra Uday Bhawalkar ,  Shaohua Sun ,  Gagan Aggarwal

IPC: G06F15/177 ,  H04L12/24 ,  H04N1/00 ,  G06F16/9538 ,  G06F16/95 ,  G06F16/838 ,  G06F16/14 ,  G06F16/9038 ,  G06F16/957 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

公开(公告)号：US20190228046A1

公开(公告)日：2019-07-25

申请号：US16369860

申请日：2019-03-29

Applicant: Google LLC

Inventor： Ankur Jain ,  Qian Zhong ,  Mohammad Mahdian ,  Omkar Muralidharan ,  Christopher Davis Monkman

IPC: G06F16/957 ,  H04L29/08

CPC classification number: G06F16/9574 ,  H04L67/2823

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.

公开(公告)号：US12124457B2

公开(公告)日：2024-10-22

申请号：US17846795

申请日：2022-06-22

Applicant: Google LLC

Inventor： Qian Zhong ,  Claire McLeod ,  Yebin Tao

IPC: G06F16/242 ,  G06F16/2455 ,  G06F16/2457 ,  G06F16/2458 ,  G06F16/248 ,  G06F16/25 ,  G06F16/28 ,  G06N5/04

CPC classification number: G06F16/24565 ,  G06F16/2428 ,  G06F16/24575 ,  G06F16/2471 ,  G06F16/248 ,  G06F16/252 ,  G06F16/285 ,  G06N5/04

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for obtaining cluster data, determining a portion of the search queries within the given query cluster that trigger a local search feature, assigning to the intent flag a value indicating that the given cluster is high local intent cluster when the portion of the search queries within the given query cluster that trigger the local search feature meets the local intent threshold, assigning to the intent flag a value indicating that the given cluster is a low local intent cluster when the portion of the search queries within the given query cluster that trigger the local search feature fails to meet the local intent threshold, and modifying a content item including adding a local content feature to the content item when the search query is determined to be included in the high local intent cluster.

公开(公告)号：US20220327130A1

公开(公告)日：2022-10-13

申请号：US17846795

申请日：2022-06-22

Applicant: Google LLC

Inventor： Qian Zhong ,  Claire McLeod ,  Yebin Tao

IPC: G06F16/2455 ,  G06F16/2458 ,  G06F16/28 ,  G06F16/242 ,  G06F16/2457 ,  G06F16/248 ,  G06F16/25 ,  G06N5/04

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for obtaining cluster data, determining a portion of the search queries within the given query cluster that trigger a local search feature, assigning to the intent flag a value indicating that the given cluster is high local intent cluster when the portion of the search queries within the given query cluster that trigger the local search feature meets the local intent threshold, assigning to the intent flag a value indicating that the given cluster is a low local intent cluster when the portion of the search queries within the given query cluster that trigger the local search feature fails to meet the local intent threshold, and modifying a content item including adding a local content feature to the content item when the search query is determined to be included in the high local intent cluster.

公开(公告)号：US10515132B2

公开(公告)日：2019-12-24

申请号：US16369860

申请日：2019-03-29

Applicant: Google LLC

Inventor： Ankur Jain ,  Qian Zhong ,  Mohammad Mahdian ,  Omkar Muralidharan ,  Christopher Davis Monkman

IPC: G06F17/30 ,  G06F16/957 ,  H04L29/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.