公开(公告)号：US10986195B2

公开(公告)日：2021-04-20

申请号：US16412002

申请日：2019-05-14

Applicant: Google LLC

Inventor： Amit Khanna ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

IPC: H04L29/08

Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

公开(公告)号：US20190268428A1

公开(公告)日：2019-08-29

申请号：US16412002

申请日：2019-05-14

Applicant: Google LLC

Inventor： Amit Khanna ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

IPC: H04L29/08

Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

公开(公告)号：US20190268427A1

公开(公告)日：2019-08-29

申请号：US16409550

申请日：2019-05-10

Applicant: Google LLC

Inventor： Philip Andrew McDonnell ,  Shobhit Saxena ,  Subhadip Sarkar ,  Lu Liu ,  Shibani Sanan ,  Puneet Gupta

IPC: H04L29/08 ,  G06Q30/02

Abstract: Multi-computing device network based cross-device conversion determination is described. A content selection computer server can identify cross-device conversions. A first computing device accesses third-party content via a first computer network connection. A second computing device accesses a webpage of the third-party content provider via a second computer network connection. The first and devices can be logged into a same online account. The content selection computer server can obtain, via a content tag that includes a script that executes on a webpage that includes the third-party content, data indicating that the first computing device accessed the third-party content. The selection computer server determines the conversion from the content tag and the second computing device having accessed the webpage. Based on a percentage of first and second sets of computing devices that have logged into common respective online accounts, the content selection computer server extrapolates an estimated number of cross-device conversions.

公开(公告)号：US10313462B2

公开(公告)日：2019-06-04

申请号：US15923828

申请日：2018-03-16

Applicant: Google LLC

Inventor： Amit Khanna ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

IPC: H04L29/08

Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

公开(公告)号：US10091315B1

公开(公告)日：2018-10-02

申请号：US15906865

申请日：2018-02-27

Applicant: Google LLC

Inventor： Amit Khanna ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

IPC: G06F15/173 ,  H04L29/08

Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

公开(公告)号：US20180241830A1

公开(公告)日：2018-08-23

申请号：US15923828

申请日：2018-03-16

Applicant: Google LLC

Inventor： Amit Khanna ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

IPC: H04L29/08

CPC classification number: H04L67/22 ,  H04L67/18

Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.