GENERATING BRIDGE MATCH IDENTIFIERS FOR LINKING IDENTIFERS FROM SERVER LOGS

    公开(公告)号:US20220311754A1

    公开(公告)日:2022-09-29

    申请号:US17840588

    申请日:2022-06-14

    Applicant: GOOGLE LLC

    Abstract: Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.

    Generating bridge match identifiers for linking identifers from server logs

    公开(公告)号:US10652221B2

    公开(公告)日:2020-05-12

    申请号:US16216768

    申请日:2018-12-11

    Applicant: Google LLC

    Abstract: Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.

    GENERATING BRIDGE MATCH IDENTIFIERS FOR LINKING IDENTIFERS FROM SERVER LOGS

    公开(公告)号:US20190158473A1

    公开(公告)日:2019-05-23

    申请号:US16216768

    申请日:2018-12-11

    Applicant: Google LLC

    Abstract: Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.

    MULTI COMPUTING DEVICE NETWORK BASED CONVERSION DETERMINATION BASED ON COMPUTER NETWORK TRAFFIC

    公开(公告)号:US20190268427A1

    公开(公告)日:2019-08-29

    申请号:US16409550

    申请日:2019-05-10

    Applicant: Google LLC

    Abstract: Multi-computing device network based cross-device conversion determination is described. A content selection computer server can identify cross-device conversions. A first computing device accesses third-party content via a first computer network connection. A second computing device accesses a webpage of the third-party content provider via a second computer network connection. The first and devices can be logged into a same online account. The content selection computer server can obtain, via a content tag that includes a script that executes on a webpage that includes the third-party content, data indicating that the first computing device accessed the third-party content. The selection computer server determines the conversion from the content tag and the second computing device having accessed the webpage. Based on a percentage of first and second sets of computing devices that have logged into common respective online accounts, the content selection computer server extrapolates an estimated number of cross-device conversions.

    Generating bridge match identifiers for linking identifiers from server logs

    公开(公告)号:US11363006B2

    公开(公告)日:2022-06-14

    申请号:US16843553

    申请日:2020-04-08

    Applicant: Google LLC

    Abstract: Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.

    Encrypted aggregated transaction data exchange with transaction data provider

    公开(公告)号:US11055706B2

    公开(公告)日:2021-07-06

    申请号:US14660204

    申请日:2015-03-17

    Applicant: Google LLC

    Abstract: Aggregated transaction data from a transaction data provider may be encrypted and exchanged with a content item selection system using commutative encryption algorithms. The transaction data provider and content item selection system may utilize a set of common identifiers that are each encrypted using a respective commutative encryption algorithm of the transaction data provider or content item selection system. The other of the transaction data provider or content item selection system encrypts the single-encrypted common identifier using a respective commutative encryption algorithm to generate double encrypted common identifiers. The double encrypted common identifiers may be used to match a set of common identifiers with transaction data. The transaction data may be encrypted and/or may include random offset values.

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