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    EVALUATING ADVERTISING EFFECTIVENESS IN A VIRTUAL UNIVERSE
    1.
    发明申请
    EVALUATING ADVERTISING EFFECTIVENESS IN A VIRTUAL UNIVERSE 审中-公开
    在虚拟大学评估广告效果

    公开(公告)号：US20110131517A1

    公开(公告)日：2011-06-02

    申请号：US12628383

    申请日：2009-12-01

    申请人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

    发明人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

    IPC分类号： G06Q30/00 ,  G06Q10/00 ,  G06F3/048

    CPC分类号： G06Q30/02 ,  G06Q30/0246

    摘要： Aspects of this invention are directed toward determining the effectiveness of advertising in a virtual universe. Specifically, under the present invention, a visit by an avatar to a region of the VU that includes targeted advertising content is registered. Then, the following avatar attributes are determined: a proximity to the target advertising content by the avatar; an avatar directionality of the avatar with respect to the target advertising content; a camera directionality of a camera object associated with the avatar; and a time with respect to which the avatar may be exposed to the target advertising content in the region. Thereafter, at least one score is assigned to the visit, the proximity, the directionality, and the time. An effectiveness score is then calculated based on the at least one score. The overall effectiveness of the target advertising content is then calculated based on the at least one score.

    摘要翻译： 本发明的方面旨在确定在虚拟宇宙中广告的有效性。 具体地说，在本发明的情况下，注册了包含有针对性的广告内容的化身到VU的区域的访问。 然后，确定以下头像属性：通过化身接近目标广告内容; 相对于目标广告内容的化身的化身方向性; 与该化身相关联的相机对象的照相机方向性; 并且与该区域中的目标广告内容可以暴露的化身相对应的时间。 此后，至少一个分数被分配给访问，接近度，方向性和时间。 然后基于至少一个得分计算有效性得分。 然后基于至少一个得分来计算目标广告内容的总体有效性。

    Evaluating advertising effectiveness in a virtual universe
    3.
    发明授权
    Evaluating advertising effectiveness in a virtual universe 有权

    公开(公告)号：US10108972B2

    公开(公告)日：2018-10-23

    申请号：US12628383

    申请日：2009-12-01

    申请人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

    发明人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

    IPC分类号： G06Q30/02

    摘要： Aspects of this invention are directed toward determining the effectiveness of advertising in a virtual universe. Specifically, under the present invention, a visit by an avatar to a region of the VU that includes targeted advertising content is registered. Then, the following avatar attributes are determined: a proximity to the target advertising content by the avatar; an avatar directionality of the avatar with respect to the target advertising content; a camera directionality of a camera object associated with the avatar; and a time with respect to which the avatar may be exposed to the target advertising content in the region. Thereafter, at least one score is assigned to the visit, the proximity, the directionality, and the time. An effectiveness score is then calculated based on the at least one score. The overall effectiveness of the target advertising content is then calculated based on the at least one score.

    Settlement House Data Management System
    5.
    发明申请
    Settlement House Data Management System 失效
    结算所数据管理系统

    公开(公告)号：US20120173591A1

    公开(公告)日：2012-07-05

    申请号：US12984058

    申请日：2011-01-04

    申请人： Igor Y. Gershfang ,  Erin M. Karam ,  John M. Patterson ,  William J. Rampton ,  Kevin N. Reed ,  William P. Shaouy ,  Kurt J. Solarte

    发明人： Igor Y. Gershfang ,  Erin M. Karam ,  John M. Patterson ,  William J. Rampton ,  Kevin N. Reed ,  William P. Shaouy ,  Kurt J. Solarte

    IPC分类号： G06F17/30

    CPC分类号： G06Q10/10

    摘要： A method, social services data management system, and computer program product for managing data about social services. In response to receiving the data about the social services provided to a group of clients at a data collection application running on a computer system, the data collection application running on the computer system places the data into a first database in a first format using a content model identifying entities for the social services and relationships between the entities. The computer system changes the data in the first database from the first format to a second format used by a second database. The computer system moves the data in the second format to the second database. A report application running on the computer system generates a number of reports using the data in the second format in the second database.

    摘要翻译： 一种方法，社会服务数据管理系统和用于管理社会服务数据的计算机程序产品。 响应于接收到在计算机系统上运行的数据收集应用程序提供给一组客户端的社交服务的数据，运行在计算机系统上的数据收集应用程序使用内容将数据以第一格式将数据放入第一数据库 确定社会服务实体的模型和实体之间的关系。 计算机系统将第一数据库中的数据从第一格式更改为第二数据库使用的第二格式。 计算机系统将第二格式的数据移动到第二个数据库。 在计算机系统上运行的报告应用程序使用第二数据库中的第二格式的数据生成多个报告。

    Settlement house data management system
    6.
    发明授权
    Settlement house data management system 失效
    结算房屋数据管理系统

    公开(公告)号：US08762427B2

    公开(公告)日：2014-06-24

    申请号：US12984058

    申请日：2011-01-04

    申请人： Igor Y. Gershfang ,  Erin Marie Karam ,  John Martin Patterson ,  William James Rampton ,  Kevin Niles Reed ,  William Phillip Shaouy ,  Kurt James Solarte

    发明人： Igor Y. Gershfang ,  Erin Marie Karam ,  John Martin Patterson ,  William James Rampton ,  Kevin Niles Reed ,  William Phillip Shaouy ,  Kurt James Solarte

    IPC分类号： G06F17/30

    CPC分类号： G06Q10/10

    摘要： A method, social services data management system, and computer program product for managing data about social services. In response to receiving the data about the social services provided to a group of clients at a data collection application running on a computer system, the data collection application running on the computer system places the data into a first database in a first format using a content model identifying entities for the social services and relationships between the entities. The computer system changes the data in the first database from the first format to a second format used by a second database. The computer system moves the data in the second format to the second database. A report application running on the computer system generates a number of reports using the data in the second format in the second database.

    摘要翻译： 一种方法，社会服务数据管理系统和用于管理社会服务数据的计算机程序产品。 响应于接收到在计算机系统上运行的数据收集应用程序提供给一组客户端的社交服务的数据，运行在计算机系统上的数据收集应用程序使用内容将数据以第一格式将数据放入第一数据库 确定社会服务实体的模型和实体之间的关系。 计算机系统将第一数据库中的数据从第一格式更改为第二数据库使用的第二格式。 计算机系统将第二格式的数据移动到第二个数据库。 在计算机系统上运行的报告应用程序使用第二数据库中的第二格式的数据生成多个报告。