公开(公告)号：US20110131517A1

公开(公告)日：2011-06-02

申请号：US12628383

申请日：2009-12-01

申请人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

发明人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

IPC分类号： G06Q30/00 ,  G06Q10/00 ,  G06F3/048

CPC分类号： G06Q30/02 ,  G06Q30/0246

摘要： Aspects of this invention are directed toward determining the effectiveness of advertising in a virtual universe. Specifically, under the present invention, a visit by an avatar to a region of the VU that includes targeted advertising content is registered. Then, the following avatar attributes are determined: a proximity to the target advertising content by the avatar; an avatar directionality of the avatar with respect to the target advertising content; a camera directionality of a camera object associated with the avatar; and a time with respect to which the avatar may be exposed to the target advertising content in the region. Thereafter, at least one score is assigned to the visit, the proximity, the directionality, and the time. An effectiveness score is then calculated based on the at least one score. The overall effectiveness of the target advertising content is then calculated based on the at least one score.

摘要翻译： 本发明的方面旨在确定在虚拟宇宙中广告的有效性。 具体地说，在本发明的情况下，注册了包含有针对性的广告内容的化身到VU的区域的访问。 然后，确定以下头像属性：通过化身接近目标广告内容; 相对于目标广告内容的化身的化身方向性; 与该化身相关联的相机对象的照相机方向性; 并且与该区域中的目标广告内容可以暴露的化身相对应的时间。 此后，至少一个分数被分配给访问，接近度，方向性和时间。 然后基于至少一个得分计算有效性得分。 然后基于至少一个得分来计算目标广告内容的总体有效性。

公开(公告)号：US10248932B2

公开(公告)日：2019-04-02

申请号：US12628720

申请日：2009-12-01

申请人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

发明人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

IPC分类号： G06F3/0481 ,  G06Q10/10 ,  G06F3/0489

摘要： The present invention provides various approaches for disseminating emergency broadcasting messages or other messages of importance (hereinafter “alerts”) within virtual world environments such that interested virtual world residents can be made aware of matters of importance based on their physical world locations (e.g., without respect to the locale of their current virtual world presence).

公开(公告)号：US10108972B2

公开(公告)日：2018-10-23

申请号：US12628383

申请日：2009-12-01

申请人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

发明人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

IPC分类号： G06Q30/02

摘要： Aspects of this invention are directed toward determining the effectiveness of advertising in a virtual universe. Specifically, under the present invention, a visit by an avatar to a region of the VU that includes targeted advertising content is registered. Then, the following avatar attributes are determined: a proximity to the target advertising content by the avatar; an avatar directionality of the avatar with respect to the target advertising content; a camera directionality of a camera object associated with the avatar; and a time with respect to which the avatar may be exposed to the target advertising content in the region. Thereafter, at least one score is assigned to the visit, the proximity, the directionality, and the time. An effectiveness score is then calculated based on the at least one score. The overall effectiveness of the target advertising content is then calculated based on the at least one score.

公开(公告)号：US20110131508A1

公开(公告)日：2011-06-02

申请号：US12628720

申请日：2009-12-01

申请人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

发明人： Igor Y. Gershfang ,  Rick A. Hamilton, II ,  Neil A. Katz ,  James W. Seaman ,  Adam R. Snopek ,  Richard Young

IPC分类号： G06F15/16 ,  G06F3/048

CPC分类号： G06Q10/10 ,  G06F3/0481 ,  G06F3/04895

摘要： The present invention provides various approaches for disseminating emergency broadcasting messages or other messages of importance (hereinafter “alerts”) within virtual world environments such that interested virtual world residents can be made aware of matters of importance based on their physical world locations (e.g., without respect to the locale of their current virtual world presence).

摘要翻译： 本发明提供了用于在虚拟世界环境中传播紧急广播消息或其他重要信息（以下称为“警报”）的各种方法，使得感兴趣的虚拟世界居民可以基于他们的物理世界位置（例如，没有 尊重当前虚拟世界存在的地区）。