Influence based rewards for word-of-mouth advertising ecosystems
    1.
    发明授权
    Influence based rewards for word-of-mouth advertising ecosystems 有权
    基于影响力的口碑广告生态系统奖励

    公开(公告)号:US07664726B2

    公开(公告)日:2010-02-16

    申请号:US11768178

    申请日:2007-06-25

    摘要: Systems and/or methods are presented that facilitate determining the contextual influence of a user in referrals of products or services, and determining an amount of compensation for successful referrals based on the contextual influence of the user. A central service component can track activity and receive data associated with referrals, including data related to the number and type of referrals, and the number of successful referrals. An evaluation component can analyze referral data associated with the user and can determine a conversion ratio as the number of successful referrals compared to the total number of referrals. The evaluation component can utilize the conversion ratio to facilitate determining an amount of compensation that can be awarded and distributed to the user based on the influence of the user within the context of the product or service referred by the user.

    摘要翻译: 呈现系统和/或方法,其有助于确定用户在产品或服务的转介中的上下文影响,以及基于用户的上下文影响来确定成功推荐的补偿量。 中央服务组件可以跟踪活动并接收与推荐相关的数据,包括与转介的数量和类型相关的数据以及成功推荐的次数。 评估组件可以分析与用户相关联的推荐数据,并且可以将转换比率确定为与总推荐次数相比的成功推荐人数。 评估组件可以利用转换比来便于基于在用户引用的产品或服务的上下文中的用户的影响来确定可以授予和分发给用户的补偿量。

    INFLUENCE BASED REWARDS FOR WORD-OF-MOUTH ADVERTISING ECOSYSTEMS
    2.
    发明申请
    INFLUENCE BASED REWARDS FOR WORD-OF-MOUTH ADVERTISING ECOSYSTEMS 有权
    基于影响的道路广告生态系统的奖励

    公开(公告)号:US20080320004A1

    公开(公告)日:2008-12-25

    申请号:US11768178

    申请日:2007-06-25

    IPC分类号: G06F17/30

    摘要: Systems and/or methods are presented that facilitate determining the contextual influence of a user in referrals of products or services, and determining an amount of compensation for successful referrals based on the contextual influence of the user. A central service component can track activity and receive data associated with referrals, including data related to the number and type of referrals, and the number of successful referrals. An evaluation component can analyze referral data associated with the user and can determine a conversion ratio as the number of successful referrals compared to the total number of referrals. The evaluation component can utilize the conversion ratio to facilitate determining an amount of compensation that can be awarded and distributed to the user based on the influence of the user within the context of the product or service referred by the user.

    摘要翻译: 呈现系统和/或方法,其有助于确定用户在产品或服务的转介中的上下文影响,以及基于用户的上下文影响来确定成功推荐的补偿量。 中央服务组件可以跟踪活动并接收与推荐相关的数据,包括与转介的数量和类型相关的数据以及成功推荐的次数。 评估组件可以分析与用户相关联的推荐数据,并且可以将转换比率确定为与总推荐次数相比的成功推荐人数。 评估组件可以利用转换比来便于基于在用户引用的产品或服务的上下文中的用户的影响来确定可以授予和分发给用户的补偿量。

    CLUSTERING USERS USING CONTEXTUAL OBJECT INTERACTIONS
    3.
    发明申请
    CLUSTERING USERS USING CONTEXTUAL OBJECT INTERACTIONS 审中-公开
    使用上下文对象交互的聚类用户

    公开(公告)号:US20090006469A1

    公开(公告)日:2009-01-01

    申请号:US11768536

    申请日:2007-06-26

    IPC分类号: G06F17/30

    CPC分类号: G06Q30/02 G06F16/35

    摘要: Systems and/or methods are presented that facilitate creating clusters of users that can be linked to each other based on common interactions of such users with an object associated with an advertisement for a product or service. A central service component can track activity and receive data associated with objects, including data related to interactions with such objects by users in a community network. An evaluation component can analyze received data, and can create links between users and/or clusters of users based on common interactions of users with a particular object. The evaluation component can also link clusters that have a particular user in common. The evaluation component can assign a rank or weight level to descriptive content associated with an object, and an associated product or service, based on common object interactions between users.

    摘要翻译: 呈现系统和/或方法,其基于这样的用户与与产品或服务的广告相关联的对象的共同交互,促进创建可以彼此链接的用户群集。 中央服务组件可以跟踪活动并接收与对象相关联的数据,包括与社区网络中的用户与这些对象的交互相关的数据。 评估组件可以分析接收到的数据,并且可以基于用户与特定对象的常见交互来创建用户和/或用户群集之间的链接。 评估组件还可以链接具有特定用户的集群。 评估组件可以基于用户之间的公共对象交互来将等级或权重级别分配给与对象相关联的描述性内容以及相关联的产品或服务。

    ASSOCIATING AN ACTIVITY WITH AN ONLINE ADVERTISEMENT
    4.
    发明申请
    ASSOCIATING AN ACTIVITY WITH AN ONLINE ADVERTISEMENT 审中-公开
    与在线广告相关的活动

    公开(公告)号:US20090006188A1

    公开(公告)日:2009-01-01

    申请号:US11768495

    申请日:2007-06-26

    IPC分类号: G06Q30/00

    摘要: The disclosed subject matter pertains to systems and/or methods that facilitate associating user activity, such as offline user activity, with an online advertisement. An ad link component can receive information associated with online activity and offline activity of a user, online advertisements, and other information, and can analyze such information. The online activity can include viewing, clicking on, pledging interest in, or obtaining a token related to, an online advertisement. The ad link component can employ ad link criteria to determine whether offline user activity, such as a purchase or other desired activity, can be associated with the online advertisement. If the ad link component determines the offline user activity is associated with the online advertisement, an incentive, which can be based on incentive criteria, can be awarded to the user. A distribution component can distribute the incentive to the account of the user.

    摘要翻译: 所公开的主题涉及有助于将诸如离线用户活动的用户活动与在线广告相关联的系统和/或方法。 广告链接组件可以接收与用户的在线活动和离线活动相关联的信息,在线广告和其他信息,并且可以分析这些信息。 在线活动可以包括查看,点击,保证在线广告的兴趣或获得与在线广告相关的令牌。 广告链接组件可以使用广告链接标准来确定离线用户活动(如购买或其他所需活动)是否可以与在线广告相关联。 如果广告链接组件确定离线用户活动与在线广告相关联,则可以向用户授予可以基于激励标准的激励。 分发组件可以将激励分配给用户的帐户。

    FRAMEWORK FOR CROSS-ECOSYSTEM AFFILIATE, VIRAL, AND WORD-OF-MOUTH ADVERTISING
    5.
    发明申请
    FRAMEWORK FOR CROSS-ECOSYSTEM AFFILIATE, VIRAL, AND WORD-OF-MOUTH ADVERTISING 审中-公开
    交叉生态系统关联,虚拟和道义广告框架

    公开(公告)号:US20090003355A1

    公开(公告)日:2009-01-01

    申请号:US11768580

    申请日:2007-06-26

    IPC分类号: H04L12/56

    CPC分类号: G06Q30/02

    摘要: Systems and/or methods are presented that can employ an ad object comprising a data packet(s) to facilitate providing an advertising platform that is ecosystem independent and can support various advertising models, such as affiliate, viral, and/or word-of-mouth (WOM) advertising. The data packet can be associated with an advertisement for a product(s) and/or service(s) and can include a mechanism(s) that facilitates enabling users to reproduce the data packet and associated advertisement in different sites, such as user sites. As the data packet propagates through a community network, the data packet can receive and accumulate data, such as data relating to purchases, comments, or ratings, storing such data in the data packet and displaying a portion of such data with the advertisement to facilitate WOM advertising. The data packet facilitates providing incentives to users who perform desired actions (e.g., purchases, syndication) related to the advertisement.

    摘要翻译: 呈现系统和/或方法,其可以采用包括数据分组的广告对象,以便于提供独立于生态系统的广告平台,并且可以支持各种广告模型,例如关联,病毒和/或单词, 口(WOM)广告。 数据分组可以与产品和/或服务的广告相关联,并且可以包括有助于使用户能够在不同站点(诸如用户站点)中再现数据分组和相关联的广告的机制 。 当数据包通过社区网络传播时,数据包可以接收和累积诸如与购买,评论或评级有关的数据的数据,将这些数据存储在数据包中,并且与广告一起显示这样的数据的一部分以便于 WOM广告。 数据分组有助于为执行与广告相关的期望动作(例如购买,联合)的用户提供激励。

    PROCESSING RECEIPT RECEIVED IN SET OF COMMUNICATIONS
    8.
    发明申请
    PROCESSING RECEIPT RECEIVED IN SET OF COMMUNICATIONS 审中-公开
    在通信中收到的处理接收

    公开(公告)号:US20090313101A1

    公开(公告)日:2009-12-17

    申请号:US12138430

    申请日:2008-06-13

    IPC分类号: G06Q10/00 G06Q30/00

    摘要: Receipts may be received at a location that a customer normally uses to receive electronic correspondence, such as an e-mail address, an instant messaging address, etc. Among the items that are sent to that location, those items that contain a receipt may be identified. The identified receipts, or information extracted from such receipts, may be sent to a receipt store. An action, such as displaying the receipts to a customer, may be taken based on content stored in the receipt store. The information that is stored in a receipt store and/or that is displayed to customers may have an arbitrary level of detail.

    摘要翻译: 可以在客户通常用于接收诸如电子邮件地址,即时消息地址等的电子通信的位置处接收收据。在发送到该位置的项目中,包含收据的那些项目可以是 确定。 所识别的收据或从这些收据中提取的信息可以被发送到收据存储。 可以基于存储在收据存储中的内容来采取诸如向客户显示收据的动作。 存储在收据存储器中和/或向客户显示的信息可以具有任意级别的细节。

    System and method for describing and automatically managing resources
    10.
    发明授权
    System and method for describing and automatically managing resources 有权
    用于描述和自动管理资源的系统和方法

    公开(公告)号:US07257635B2

    公开(公告)日:2007-08-14

    申请号:US11079422

    申请日:2005-03-14

    IPC分类号: G06F12/00 G06F13/00

    CPC分类号: G06F9/50

    摘要: A system and method for automatically allocating resources is provided. The system includes one or more components for automatically allocating one or more resources, based at least in part on data associated with the one or more resources, the data including at least one of, type data, instance data, characteristic data, and dynamically modifiable metadata. An alternative aspect of the system provides one or more components for automatically allocating one or more resources distributed on a plurality of resource allocation servers. The one or more components for automatically allocating the one or more resources can improve utilization of the capacity of the one or more resources. In an alternative embodiment the system includes an Application Programming Interface (API) operable to configure and/or control the one or more components for automatically allocating one or more resources.

    摘要翻译: 提供了一种用于自动分配资源的系统和方法。 所述系统包括用于至少部分地基于与所述一个或多个资源相关联的数据自动分配一个或多个资源的一个或多个组件,所述数据包括类型数据,实例数据,特征数据和可动态修改的数据 元数据。 该系统的另一方面提供一个或多个组件,用于自动分配分布在多个资源分配服务器上的一个或多个资源。 用于自动分配一个或多个资源的一个或多个组件可以提高对一个或多个资源的容量的利用。 在替代实施例中,系统包括可操作以配置和/或控制一个或多个组件以自动分配一个或多个资源的应用编程接口(API)。