公开(公告)号：US11232478B2

公开(公告)日：2022-01-25

申请号：US16562787

申请日：2019-09-06

申请人： MadHive, Inc.

发明人： Aaron Brown ,  Tom Bollich ,  Adam Helfgott ,  Rebecca Lerner ,  Nelson Hunter Prendergast ,  Nikolaos Melissaris Papanikolaou

IPC分类号： G06F21/62 ,  G06Q30/02 ,  G06F17/18 ,  H04L9/06 ,  H04L9/00 ,  H04L9/08 ,  H04N21/234 ,  H04N21/2347 ,  H04N21/458 ,  H04N21/81 ,  G06F16/27

摘要： A mechanism by which a secure, privacy preserving query system may be constructed from blockchain technology is disclosed. This system operates on the local differential privacy model through random responses using a private weighted coin protocol. The system specified allows for the ejection of malicious and/or non-interactive participants, minimizes blockchain storage size, and provides a mechanism for forward secrecy. The system specification uses a distributed random beacon to provide a public source of randomness. This randomness is utilized to perform random subset selection from a publicly known list of participating entities. The system uses a homomorphic self-tallying voting protocol under homomorphic encryption to further ensure participant privacy.

公开(公告)号：US11062054B2

公开(公告)日：2021-07-13

申请号：US16562796

申请日：2019-09-06

申请人： MadHive, Inc.

发明人： Aaron Brown ,  Tom Bollich ,  Adam Helfgott ,  Rebecca Lerner ,  Nelson Hunter Prendergast ,  Nikolaos Melissaris Papanikolaou

IPC分类号： G06Q30/00 ,  G06F21/62 ,  G06Q30/02 ,  G06F17/18 ,  H04L9/06 ,  H04L9/00 ,  H04L9/08 ,  H04N21/234 ,  H04N21/2347 ,  H04N21/458 ,  H04N21/81 ,  G06F16/27

摘要： A system and methods are disclosed that enable advertisers, publishers, and consumers to interact to provide well-targeted advertisement impressions, while preserving consumer privacy. Particularly, the system and methods enable accurate and reliable targeting of advertisements without the need for privacy-invasive tracking and collection of consumer information by advertisers or publishers. Instead, the consumer retains complete control of his or her own private information, even while that private information is used for programmatic targeting of advertisements. The system and methods disclosed herein advantageously utilize blockchain as a tool for arbitrating data, which accounts for and helps to eliminate fraud, costly arbitrage, and brand safety concerns by providing the programmatic advertising ecosystem with trust, permanence, transparency, and auditability.

公开(公告)号：US11176571B2

公开(公告)日：2021-11-16

申请号：US16562779

申请日：2019-09-06

申请人： MadHive, Inc.

发明人： Aaron Brown ,  Tom Bollich ,  Adam Helfgott ,  Rebecca Lerner ,  Nelson Hunter Prendergast ,  Nikolaos Melissaris Papanikolaou

IPC分类号： G06Q30/02 ,  G06F21/62 ,  G06F17/18 ,  H04L9/06 ,  H04L9/00 ,  H04L9/08 ,  H04N21/234 ,  H04N21/2347 ,  H04N21/458 ,  H04N21/81 ,  G06F16/27

摘要： A system and methods are disclosed that enable advertisers, publishers, and consumers to interact to provide well-targeted advertisement impressions, while preserving consumer privacy. Particularly, the system and methods enable accurate and reliable targeting of advertisements without the need for privacy-invasive tracking and collection of consumer information by advertisers or publishers. Instead, the consumer retains complete control of his or her own private information, even while that private information is used for programmatic targeting of advertisements. The system and methods disclosed herein advantageously utilize blockchain as a tool for arbitrating data, which accounts for and helps to eliminate fraud, costly arbitrage, and brand safety concerns by providing the programmatic advertising ecosystem with trust, permanence, transparency, and auditability.

公开(公告)号：US20210295378A1

公开(公告)日：2021-09-23

申请号：US17340835

申请日：2021-06-07

申请人： MadHive, Inc.

发明人： Aaron Brown ,  Tom Bollich ,  Adam Helfgott ,  Rebecca Lerner ,  Nelson Hunter Prendergast ,  Nikolaos Melissaris Papanikolaou

IPC分类号： G06Q30/02 ,  G06F21/62 ,  G06F17/18 ,  H04L9/06 ,  H04L9/00 ,  H04L9/08 ,  H04N21/234 ,  H04N21/2347 ,  H04N21/458 ,  H04N21/81 ,  G06F16/27

摘要： A method for auditing an advertisement impression in which a first advertisement was presented in conjunction with first media content is disclosed. The method generally comprises transmitting to a plurality of second computing devices a plurality of randomly generated first cryptographic proofs; receiving, a first message from a second computing device indicating that the first advertisement was presented in conjunction with the first media content; and evaluating the first targeting model for the first advertisement based on the at least one media content classifier.

公开(公告)号：US11062347B2

公开(公告)日：2021-07-13

申请号：US17175024

申请日：2021-02-12

申请人： MadHive, Inc.

发明人： Nelson Hunter Prendergast ,  Aaron Brown

IPC分类号： G06Q30/00 ,  G06Q30/02 ,  H04L9/00 ,  H04L9/06

摘要： A system for providing non-repudiation and data integrity of communications online is shown and described. The system has one or more servers communicably connected to a communications network, the one or more server including at least one processor configured for receiving, from a first party, an ad request for an ad impression available for sale. The ad request includes a plurality of attributes associated with the ad impression and a first cryptographic proof that provides non-repudiation and data integrity of the ad request, wherein the first cryptographic proof comprises a second cryptographic proof of the first party; and, authenticating non-repudiation and data integrity of the ad request by querying a blockchain having a public key infrastructure. The public key infrastructure also has a public key associated with the first party. Furthermore, the public key infrastructure authenticates the second cryptographic proof against the public key associated with the first party.

公开(公告)号：US11599901B2

公开(公告)日：2023-03-07

申请号：US17340835

申请日：2021-06-07

申请人： MadHive, Inc.

发明人： Aaron Brown ,  Tom Bollich ,  Adam Helfgott ,  Rebecca Lerner ,  Nelson Hunter Prendergast ,  Nikolaos Melissaris Papanikolaou

IPC分类号： G06Q30/00 ,  G06Q30/0251 ,  G06F21/62 ,  G06F17/18 ,  H04L9/06 ,  H04L9/00 ,  H04L9/08 ,  H04N21/234 ,  H04N21/2347 ,  H04N21/458 ,  H04N21/81 ,  G06Q30/0242 ,  G06F16/27

摘要： A method for auditing an advertisement impression in which a first advertisement was presented in conjunction with first media content is disclosed. The method generally comprises transmitting to a plurality of second computing devices a plurality of randomly generated first cryptographic proofs; receiving, a first message from a second computing device indicating that the first advertisement was presented in conjunction with the first media content; and evaluating the first targeting model for the first advertisement based on the at least one media content classifier.

公开(公告)号：US20210174388A1

公开(公告)日：2021-06-10

申请号：US17175024

申请日：2021-02-12

申请人： MadHive, Inc.

发明人： Nelson Hunter Prendergast ,  Aaron Brown

IPC分类号： G06Q30/02 ,  H04L9/00 ,  H04L9/06

摘要： A system for providing non-repudiation and data integrity of communications online is shown and described. The system has one or more servers communicably connected to a communications network, the one or more server including at least one processor configured for receiving, from a first party, an ad request for an ad impression available for sale. The ad request includes a plurality of attributes associated with the ad impression and a first cryptographic proof that provides non-repudiation and data integrity of the ad request, wherein the first cryptographic proof comprises a second cryptographic proof of the first party; and, authenticating non-repudiation and data integrity of the ad request by querying a blockchain having a public key infrastructure. The public key infrastructure also has a public key associated with the first party. Furthermore, the public key infrastructure authenticates the second cryptographic proof against the public key associated with the first party.

公开(公告)号：US20200082126A1

公开(公告)日：2020-03-12

申请号：US16562787

申请日：2019-09-06

申请人： MadHive, Inc.

发明人： Aaron Brown ,  Tom Bollich ,  Adam Helfgott ,  Rebecca Lerner ,  Nelson Hunter Prendergast ,  Nikolaos Melissaris Papanikolaou

IPC分类号： G06F21/62 ,  G06F17/18 ,  H04L9/06 ,  H04L9/00

摘要： A mechanism by which a secure, privacy preserving query system may be constructed from blockchain technology is disclosed. This system operates on the local differential privacy model through random responses using a private weighted coin protocol. The system specified allows for the ejection of malicious and/or non-interactive participants, minimizes blockchain storage size, and provides a mechanism for forward secrecy. The system specification uses a distributed random beacon to provide a public source of randomness. This randomness is utilized to perform random subset selection from a publicly known list of participating entities. The system uses a homomorphic self-tallying voting protocol under homomorphic encryption to further ensure participant privacy.

公开(公告)号：US11734713B2

公开(公告)日：2023-08-22

申请号：US17980891

申请日：2022-11-04

申请人： Madhive, Inc.

发明人： Aaron Brown ,  Tom Bollich ,  Adam Helfgott

IPC分类号： G06Q30/02 ,  G06Q30/0241 ,  G06N3/08 ,  G06Q30/0251

CPC分类号： G06Q30/0248 ,  G06N3/08 ,  G06Q30/0264

摘要： Described is a computer implemented method for determining provenance and identity of a digital advertising request for an advertisement solicited by at least one of a publisher and an intermediary representing the publisher. The method includes receiving, with a transceiver of a first computing device, a first message having first message metrics associated with a candidate entity for identification. The first message is processed, with a processor of the first computing device, to identify a first portion of a candidate entity identity based on the first message metrics. An output related to confidence of the candidate entity identity is produced, with the processor, based on the first portion of the candidate entity identity.

公开(公告)号：US20210012372A1

公开(公告)日：2021-01-14

申请号：US16901694

申请日：2020-06-15

申请人： MadHive, Inc.

发明人： Nelson Hunter Prendergast ,  Aaron Brown

IPC分类号： G06Q30/02 ,  H04L9/06 ,  H04L9/00

摘要： A system for providing authenticity, integrity, and non-repudiation to advertising technology. At least one processor receives an ad request for an ad impression available for sale. The ad request includes attributes associated with the ad impression and a cryptographic proof that provides non-repudiation and data integrity of the ad request. The ad request is authenticated by querying a blockchain. The processor accesses a database of second parties seeking to purchase ads online. The database stores attributes associated with each second party, matches the ad request with a selected second party based on the attributes associated with each second party in the database and the attributes associated with the ad impression of the ad request. The processor transmits to the first party a message having an ad and a cryptographic proof of the message, so as to fill the ad impression with the ad for the selected second party.