Website data content access progression
    9.
    发明授权
    Website data content access progression 有权
    网站数据内容访问进度

    公开(公告)号:US08326964B1

    公开(公告)日:2012-12-04

    申请号:US13297161

    申请日:2011-11-15

    IPC分类号: G06F13/00

    摘要: The present disclosure presents methods and systems for recording and analyzing a visitor's interactions with a website aimed at determining a qualified sales lead. Lead scoring may be used based on interactions with content, navigation through a website, and the providing of information from the visitor. Events, such as lead scores exceeding a threshold value, may prompt a request for information from the visitor. Providing information may increase a profile level and allow access to previously gated content. Visitor and business information may be stored in a user profile. Interests of the visitor and an associated business area may be ascertained. The interests lead score, and progressive profiles may be used to tailor the content and organization of the website according to the needs of the visitor, to suggest content and business solutions to the visitor, and to determine if/when a visitor is qualified as a lead.

    摘要翻译: 本公开提供了用于记录和分析访问者与网站的交互以用于确定合格的销售线索的方法和系统。 可以基于与内容交互,通过网站导航以及从访问者提供信息来使用主打得分。 事件,如铅分数超过阈值,可能会提示来自访问者的信息请求。 提供信息可以增加配置文件级别,并允许访问先前门控的内容。 访问者和商业信息可能存储在用户配置文件中。 访问者和相关业务领域的兴趣可能会被确定。 利益主导分数和渐进轮廓可以用于根据访客的需要定制网站的内容和组织,向访问者提供内容和业务解决方案,并确定访客是否/何时被认定为 铅。