公开(公告)号：US11544777B2

公开(公告)日：2023-01-03

申请号：US16505916

申请日：2019-07-09

Applicant: Oath Inc.

Inventor： Natalia Silberstein ,  Oren Shlomo Somekh ,  Yair Koren ,  Michal Aharon ,  Tingyi Wu ,  Dror Porat

IPC: G06Q30/00 ,  G06Q30/08 ,  G06F17/18

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.

公开(公告)号：US20210012415A1

公开(公告)日：2021-01-14

申请号：US16505916

申请日：2019-07-09

Applicant: Oath Inc.

Inventor： Natalia Silberstein ,  Oren Shlomo Somekh ,  Yair Koren ,  Michal Aharon ,  Tingyi Wu ,  Dror Porat

IPC: G06Q30/08 ,  G06F17/18

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.

公开(公告)号：US10454869B2

公开(公告)日：2019-10-22

申请号：US15805369

申请日：2017-11-07

Applicant: OATH INC.

Inventor： Natalia Silberstein ,  Irena Grabovitch-Zuyev ,  Iftah Gamzu ,  Noa Avigdor-Elgrabli ,  Yoelle Maarek ,  Liane Lewin-Eytan

IPC: G06F15/16 ,  H04L12/58 ,  G06F17/27 ,  G06Q10/10 ,  H04W4/12 ,  G06N20/00 ,  G06F16/951 ,  G06Q50/00 ,  H04W88/18

Abstract: Disclosed are systems and methods for improving interactions with and between computers in content searching, hosting and/or providing systems supported by or configured with devices, servers and/or platforms. The disclosed systems and methods for efficiently monitoring and following up on delivered messages for which a user expects and/or requires a reply. The disclosed functionality provides a fully automated, personalized, easy and efficient way to identify and manage outgoing mail messages that require reply by marking outbound messages as RSVP messages, which are those messages determined to require a reply. Such functionality is based on the ability of the disclosed framework to distinguish between a “satisfactory response” (i.e., a response that includes the required information) and a response that is not.