公开(公告)号：US11218756B2

公开(公告)日：2022-01-04

申请号：US16743017

申请日：2020-01-15

Applicant: Xandr Inc.

Inventor： Julia Susan Repa ,  Christopher John Patrick White

IPC: H04N21/254 ,  H04N21/442 ,  H04N21/258 ,  H04N21/472 ,  H04N21/8355 ,  H04N21/466

Abstract: Aspects of the subject disclosure may include, for example, determining that an addressable user is subscribed to at least a first platform and a second platform that is different from the first platform, assigning an identification that maps to each of the first platform and the second platform, determining that an advertisement associated with a buyer is available to be delivered to the addressable user via the first platform, the second platform, or a combination thereof, in accordance with a first parameter associated with the addressable user and at least a second parameter associated with the first platform, the second platform, or the combination thereof, and responsive to the determining that the advertisement is available, delivering the advertisement to the addressable user in accordance with the identification. Other embodiments are disclosed.

公开(公告)号：US20220086514A1

公开(公告)日：2022-03-17

申请号：US17534666

申请日：2021-11-24

Applicant: Xandr Inc.

Inventor： Julia Susan Repa ,  Christopher John Patrick White

IPC: H04N21/254 ,  H04N21/442 ,  H04N21/258 ,  H04N21/472 ,  H04N21/8355 ,  H04N21/466

Abstract: Aspects of the subject disclosure may include, for example, determining that an addressable user is subscribed to at least a first platform and a second platform that is different from the first platform, assigning an identification that maps to each of the first platform and the second platform, determining that an advertisement associated with a buyer is available to be delivered to the addressable user via the first platform, the second platform, or a combination thereof, in accordance with a first parameter associated with the addressable user and at least a second parameter associated with the first platform, the second platform, or the combination thereof, and responsive to the determining that the advertisement is available, delivering the advertisement to the addressable user in accordance with the identification. Other embodiments are disclosed.

公开(公告)号：US20210219006A1

公开(公告)日：2021-07-15

申请号：US16743017

申请日：2020-01-15

Applicant: Xandr Inc.

Inventor： Julia Susan Repa ,  Christopher John Patrick White

IPC: H04N21/254 ,  H04N21/442 ,  H04N21/466 ,  H04N21/472 ,  H04N21/8355 ,  H04N21/258

Abstract: Aspects of the subject disclosure may include, for example, determining that an addressable user is subscribed to at least a first platform and a second platform that is different from the first platform, assigning an identification that maps to each of the first platform and the second platform, determining that an advertisement associated with a buyer is available to be delivered to the addressable user via the first platform, the second platform, or a combination thereof, in accordance with a first parameter associated with the addressable user and at least a second parameter associated with the first platform, the second platform, or the combination thereof, and responsive to the determining that the advertisement is available, delivering the advertisement to the addressable user in accordance with the identification. Other embodiments are disclosed.