Identifiers across application instances

    公开(公告)号:US10409657B2

    公开(公告)日:2019-09-10

    申请号:US15406527

    申请日:2017-01-13

    Applicant: Google Inc.

    Abstract: In some examples, a method includes receiving, by a supervisor component executing at a computing device, a request to execute an application, determining a current user of the computing device, and determining a reset state of the application. The method may also include generating, based on the current user of the computing device, the reset state, and an application identifier for the application, a unique identifier that does not include personally identifiable information for the current user, sending, to an application service provider, the unique identifier and one or more requests for information, and, responsive to sending the one or more request for information, receiving, from the application service provider, state information associated with the current user and for the application.

    Hybrid client-server data provision
    103.
    发明授权

    公开(公告)号:US10404835B2

    公开(公告)日:2019-09-03

    申请号:US15512491

    申请日:2016-03-17

    Applicant: Google Inc.

    Inventor: Sheng Song

    Abstract: An implementation of a method for hybrid client-server data provision involves requesting, by an application executed by a client device from a plurality of content provider software development kits (SDKs) integrated with the application, an item of content for display by the client device. The method further involves processing, by a plurality of request adaptors of the content provider SDKs, the request for potential submission to a plurality of content provider servers, thereby generating a plurality of processed requests. The method further involves receiving, by an interceptor module of a mediation SDK integrated with the application from the plurality of content provider SDKs, a plurality of processed requests. The method further involves batching, by a consolidator module of the mediation SDK, the plurality of processed requests into a batch request, the batch request including content provider priority information. The method further involves transmitting, by the mediation SDK, the batch request to a mediation server for mediation of the batch request to the plurality of content provider servers based on the content provider priority information, and receiving, by the mediation SDK, at least one item of content from the mediation server for display by the client device.

    Object rejection system and method
    104.
    发明授权

    公开(公告)号:US10402643B2

    公开(公告)日:2019-09-03

    申请号:US15183471

    申请日:2016-06-15

    Applicant: Google Inc.

    Abstract: A system and method for detecting human intruders while rejecting/ignoring an occupant's registered pet. An object detection system is configured to detect an object that is present in a monitored area and generate a signal output relative to the type of object. A signature processor is configured to receive the generated signal output and produce an object signature, and compare a threshold signature to the object signature, wherein the threshold signature is generated using a photograph of a reserved object, and wherein the object detection system rejects the detected object when the object signature is determined to be similar to the threshold signatures.

    Reducing redirects
    106.
    发明授权

    公开(公告)号:US10394909B2

    公开(公告)日:2019-08-27

    申请号:US15130185

    申请日:2016-04-15

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for modifying search results. In one aspect, a method includes receiving data that specify a set of responsive resources for a search request that was submitted by a user device. A determination is made that a resource request for a particular resource from the set of responsive resources will cause the user device to be redirected to a different resource than the particular resource. In response to the determination a reference to the different resource is inserted into a search result for the particular resource. The search result for the particular resource is provided to the user device, where the search result includes the reference to the different resource.

    Ranking search results documents
    107.
    发明授权

    公开(公告)号:US10394832B2

    公开(公告)日:2019-08-27

    申请号:US15332839

    申请日:2016-10-24

    Applicant: Google Inc.

    Abstract: Methods and apparatus related to using document feature(s) of a document that is responsive to a query, and optionally query feature(s) of the query, to determine a presentation characteristic for presenting a search result that corresponds to the document. In some implementations, measures associated with the document feature(s) and/or query feature(s) may be used to determine the presentation characteristic. The measures may be based on past interactions, by corresponding users, with other documents that share one or more of the document features with the document, where a plurality of the other documents are different from the document (and optionally each different from one another). In some implementations, the document and/or the other documents include, or are restricted to, documents that are access restricted.

    Sentiment detection as a ranking signal for reviewable entities

    公开(公告)号:US10394830B1

    公开(公告)日:2019-08-27

    申请号:US15068072

    申请日:2016-03-11

    Applicant: Google Inc.

    Abstract: A method, a system and a computer program product for ranking reviewable entities based on sentiment expressed about the entities. A plurality of review texts are identified wherein each review text references an entity. A plurality of sentiment scores associated with the plurality of review texts are generated, wherein each sentiment score for a review text indicates a sentiment directed to the entity referenced by the review text. A plurality of ranking scores for the plurality of entities are generated wherein each ranking score is based at least in part on one or more sentiment scores associated with one or more review texts referencing the entity. A plurality of search results associated with the plurality of entities are displayed based at least in part on the ranking scores.

    Ad ranking system and method utilizing bids and adjustment factors based on the causal contribution of advertisements on outcomes

    公开(公告)号:US10387921B1

    公开(公告)日:2019-08-20

    申请号:US14799166

    申请日:2015-07-14

    Applicant: Google Inc.

    Inventor: Randall Lewis

    Abstract: Systems and methods of serving advertisements in a computer network environment are provided. A data processing system can receive a request for content from a client computing device. The data processing system can receive a cost-per-incremental-action (“CPIA”) bid from a content provider computing device. The data processing system can calculate a value of expected incremental actions from serving a first candidate online ad corresponding to the CPIA bid, and use it to translate the CPIA bid to an auction bid. The data processing system can select a winning online ad from among the first candidate online ad and additional candidate online ads based on their respective corresponding auction bids. The data processing system can transmit the winning online ad to the client computing device.

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