公开(公告)号：US08364521B2

公开(公告)日：2013-01-29

申请号：US11274933

申请日：2005-11-14

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0267 ,  G06Q30/02

摘要： Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.

摘要翻译： 公开了用于诸如蜂窝电话的移动通信设备的改进的搜索能力，以及用于在移动通信环境中传送赞助内容的改进的技术。

公开(公告)号：US08229914B2

公开(公告)日：2012-07-24

申请号：US11382243

申请日：2006-05-08

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Andrew M. Groh

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Andrew M. Groh

IPC分类号： G06F7/00 ,  G06F17/30

CPC分类号： G06Q30/02 ,  G06F17/30905 ,  G06Q10/10 ,  G06Q30/0247 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0275 ,  G06Q40/04

摘要： An aspect of the present invention relates to systems and methods for indexing mobile content, wherein the indexing is based at least in part on compatibility between the content and a mobile communication facility.

摘要翻译： 本发明的一个方面涉及用于索引移动内容的系统和方法，其中索引至少部分地基于内容与移动通信设施之间的兼容性。

公开(公告)号：US20120150629A1

公开(公告)日：2012-06-14

申请号：US13400022

申请日：2012-02-17

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0267 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/08 ,  G06Q40/00

摘要： A system and method for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a competitive bid auction process includes (a) receiving a credit card datum from a credit card provider; (b) presenting to the first and second sponsor data corresponding to (1) the credit card datum and (2) the first type and the second type of cellular phone; (c) receiving from each sponsor advertising associated with credit card characteristic relating to the credit card datum, wherein each advertising has a different rendering capability associated therewith; (d) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (e) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.

摘要翻译： 通过竞争性拍卖过程通过第一或第二类型的多个蜂窝电话将第一或第二赞助商的广告有针对性的系统和方法包括（a）从信用卡提供商接收信用卡数据; （b）提供对应于（1）信用卡基准的第一和第二赞助商数据，和（2）第一类型和第二类型的蜂窝电话; （c）从每个赞助商接收与信用卡数据相关的信用卡特征相关的广告，其中每个广告具有与之相关的不同的呈现能力; （d）根据产生的收益确定将优先权归于广告的交付; 和（e）向具有广告的相应呈现能力的蜂窝电话的类型传送适当的广告。

公开(公告)号：US08156128B2

公开(公告)日：2012-04-10

申请号：US12483790

申请日：2009-06-12

申请人： Jorey Ramer ,  Dennis Doughty ,  Adam Soroca

发明人： Jorey Ramer ,  Dennis Doughty ,  Adam Soroca

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0256

摘要： In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility.

摘要翻译： 在本发明的实施例中，描述了改进的能力，用于至少部分地基于从移动运营商网关接收网站请求来显示与移动通信设施上的网站相关联的移动内容，接收与所请求的网站有关的上下文信息，关联 接收到的具有移动内容的上下文信息，以及最后，在移动通信设施上显示与该网站的移动内容。

公开(公告)号：US20120066199A1

公开(公告)日：2012-03-15

申请号：US13235470

申请日：2011-09-18

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Andrew M. Groh

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty ,  Andrew M. Groh

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06F16/9577 ,  G06Q10/10 ,  G06Q30/0247 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0275 ,  G06Q40/04

摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

摘要翻译： 一种用于定位广告内容的系统包括以下步骤：（a）接收与由一组用户操作的多个移动通信设备相对应的广告内容的各种请求，其中，多个包括具有不同呈现的第一类和第二类移动通信设施 能力; （b）接收与该组对应的数据; （c）基于与所述基准的相关性，从第一和第二赞助商选择相应的内容，其中每个内容包括需要相应呈现能力的第一和第二项; （d）收到第一和第二赞助商的投标; （e）基于与第一赞助商相关的收益大于与第二赞助商相关的收益的确定，将优先权归因于第一赞助商的内容; 和（f）分别将第一和第二类型的移动通信设备的第一和第二项目传送到第一和第二类型的移动通信设备。

公开(公告)号：US08131737B2

公开(公告)日：2012-03-06

申请号：US12905197

申请日：2010-10-15

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

IPC分类号： G06F17/30

CPC分类号： G06F17/30864 ,  G06F17/30867 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0261 ,  G06Q30/0267 ,  G06Q30/0275

摘要： A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, such as a user profile and a predefined hardware/software characteristic; (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.

摘要翻译： 用于在蜂窝电话上定位目标赞助内容的计算机实现的方法包括以下步骤：（a）评估蜂窝电话的用户与赞助内容的交互的可能性，其中所述评估基于多个用户特征 与蜂窝电话相关联，诸如用户简档和预定义的硬件/软件特性; （b）在所述蜂窝电话的图形用户界面的多个预定义区域之一内将赞助的内容放置在相同区域内的其他赞助内容的放置之上，优先考虑其优先级，其中所述优先级是基于所述可能性的评估 的蜂窝电话的用户与赞助的内容的交互; 和（c）在蜂窝电话的图形用户界面的多个预定义区域之一内呈现赞助的内容。

公开(公告)号：US20120041819A1

公开(公告)日：2012-02-16

申请号：US13276300

申请日：2011-10-18

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0273

摘要： A system for selecting among a plurality of advertising content from a first and second mobile content inventory for presentation of the advertising content on a mobile communication facility includes (a) receiving at a server a request for an advertisement associated with a user-action initiated at the mobile communication facility operated by a user; (b) searching the first and second mobile content inventory for a first and second advertisement, respectively, that corresponds to the request for an advertisement; (c) determining that the first advertisement is more relevant for presentation to the mobile communication facility than the second advertisement, wherein the determination is based at least on a respective yield optimization of the first and second advertisements; (d) determining that the yield associated with the first advertisement is greater than the yield associated with the second advertisement; (e) and transmitting the first advertisement instead of the second advertisement.

摘要翻译： 用于在第一和第二移动内容清单中的多个广告内容之间进行选择以在移动通信设备上呈现广告内容的系统包括：（a）在服务器处接收对与在 由用户操作的移动通信设施; （b）分别搜索对应于广告请求的第一和第二移动内容库存的第一和第二广告; （c）确定所述第一广告比所述第二广告更适合于呈现给所述移动通信设备，其中所述确定至少基于所述第一和第二广告的相应收益率优化; （d）确定与第一广告相关联的收益大于与第二广告相关联的收益; （e）并且发送第一广告而不是第二广告。

公开(公告)号：US20120010977A1

公开(公告)日：2012-01-12

申请号：US13235517

申请日：2011-09-19

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0247 ,  G06Q30/0241 ,  G06Q30/0275

摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

公开(公告)号：US20120010966A1

公开(公告)日：2012-01-12

申请号：US13235502

申请日：2011-09-19

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0247 ,  G06Q30/0241 ,  G06Q30/0275

摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

公开(公告)号：US20120010963A1

公开(公告)日：2012-01-12

申请号：US13235496

申请日：2011-09-19

申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0261 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0247 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0273 ,  G06Q30/0275 ,  H04M3/42 ,  H04M3/42382 ,  H04M3/4878 ,  H04M2207/18

摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.