公开(公告)号：US09538258B2

公开(公告)日：2017-01-03

申请号：US14077555

申请日：2013-11-12

Applicant: Adobe Systems Incorporated

Inventor： Naresh Chand Gupta ,  Anuj Jain ,  Niraj Gupta

IPC: H04H20/14 ,  H04N5/445 ,  H04N21/81 ,  H04N21/454 ,  H04N21/431 ,  H04N21/234 ,  H04N21/432 ,  H04N21/442 ,  H04N21/8355

CPC classification number: H04N21/812 ,  H04N21/23424 ,  H04N21/4316 ,  H04N21/4325 ,  H04N21/44222 ,  H04N21/454 ,  H04N21/8355

Abstract: A computer implemented method and apparatus for improving viewer engagement in video advertising. The method comprises configuring a plurality of skip options for presentation in advertising content, such that each skip option of the plurality of skip options is presented in series for a limited duration during display of the advertising content until a presented one of the skip options is selected.

Abstract translation: 一种用于改善观众参与视频广告的计算机实现的方法和装置。 该方法包括配置用于在广告内容中呈现的多个跳过选项，使得多个跳过选项中的每个跳过选项在广告内容的显示期间以有限的持续时间呈现，直到所选择的一个跳过选项被选择 。

公开(公告)号：US20160162930A1

公开(公告)日：2016-06-09

申请号：US14560791

申请日：2014-12-04

Applicant: Adobe Systems Incorporated

Inventor： Ashish Duggal ,  Anmol Dhawan ,  Sachin Soni ,  Anuj Jain

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0245 ,  G06Q50/01

Abstract: Associating social comments with individual assets used in a campaign is described. In one or more embodiments, a campaign that includes one or more assets (e.g., images or videos of products) is published to one or more social networks. Comments (e.g., user comments, user shares, or other textual feedback) to the campaign on the one or more social networks are collected and analyzed to attribute each comment to an individual asset of the campaign. Social metadata, such as a social mention count and a social sentiment score, is generated based on the comments to enhance metadata of the individual asset.

Abstract translation: 描述了社会评论与广告系列中使用的个人资产的关联。 在一个或多个实施例中，包括一个或多个资产（例如，产品的图像或视频）的广告系列被发布到一个或多个社交网络。 收集和分析一个或多个社交网络上的广告系列的评论（例如，用户评论，用户分享或其他文字反馈），以将每个评论归因于广告系列的单个资产。 基于提高个人资产元数据的意见，产生社会元数据，如社会提示数和社会情绪评分。