Targeting ads engaged by a user to related users

    公开(公告)号:US10169782B2

    公开(公告)日:2019-01-01

    申请号:US14540304

    申请日:2014-11-13

    Abstract: The present disclosure is directed toward targeting advertisements to a close-knit group of users. Methods and systems of the present disclosure identify a close-knit group of users or devices based on the use of a concurrent streaming account. The methods and system further include providing an advertisement in conjunction with the content streaming to the devices of the close-knit group to increase the likelihood of a conversion. Optionally, the methods and systems tailor these advertisements based on an age segment of targeted users or based on features engaged by another user of the close-knit group.

    Previews for contextual searches
    3.
    发明授权

    公开(公告)号:US10140314B2

    公开(公告)日:2018-11-27

    申请号:US14832722

    申请日:2015-08-21

    Abstract: Techniques to facilitate image searches using context of an image frame in a document are described. In one or more implementations, an image frame included within a document is detected, such as when the frame is inserted or selected. Content in the document in the vicinity of the image frame is analyzed to derive query terms corresponding to the content. Tag elements created for the query terms are exposed to enable selection of individual query terms as search parameters. An image search is conducted using selected query terms and images returned as results of the search are presented a candidates for insertion into the frame. Previews of images as being inserted in the image frame can be exposed show how the document would look with different images placed in the frame. Selection of a particular image from the arrangement causes insertion of the particular image into the image frame.

    Method and apparatus for providing engaging experience in an asset

    公开(公告)号:US10044973B2

    公开(公告)日:2018-08-07

    申请号:US14975148

    申请日:2015-12-18

    Abstract: In one embodiment, at least one of number of times a frame is paused by a plurality of users (users) and attention-activity of the users for the frame is tracked for each frame of an asset (video etc.). An interactive version of at least one frame is pre-generated based on the tracking. The interactive version is stored to enable playing of the interactive version of the at least one frame. In another embodiment, pausing of a currently playing frame (frame) of the asset is determined. A determination to replace the frame is made based on at least one of attention-activity of a user in the frame, and detecting metadata, of the frame, specifying that the frame is to be replaced. An interactive version of the frame is generated, based on at least one of the attention of the user and the metadata, to replace the frame with the interactive version.

    Systems and Techniques for Targeting Electronic Communication Based On Frequency of Product Exposure

    公开(公告)号:US20170270563A1

    公开(公告)日:2017-09-21

    申请号:US15070869

    申请日:2016-03-15

    Abstract: Computer-implemented systems and methods disclosed herein disclose features for determining the frequency of exposure to real-world products embedded with Internet-Of-Things (IoT) hardware and determining a comprehensive targeting profile identifying the interests of users based on their exposure to real-world products. A computing device carried by a user wirelessly receives product exposure data from a nearby IoT-enabled device upon entering within a certain proximity of the IoT-enabled device. The computing device further compiles the product exposure data with previous product exposure data for IoT-enabled devices to which the computing device was previously exposed. Based on the compiled product exposure data, a server device determines a frequency of exposure to a product corresponding to the IoT-enabled device over a period of time. The server device further transmits an electronic communication promoting the product corresponding to the IoT-enabled device if the frequency of exposure increases over a threshold value.

    Crowd-Sourced Settings and Tools for Document Interaction

    公开(公告)号:US20170118261A1

    公开(公告)日:2017-04-27

    申请号:US14920578

    申请日:2015-10-22

    Abstract: A digital medium environment includes a computing device that is configured to use a document viewing application that includes a user interface to enable a user to view a document. A document that has been shared with multiple users is received by the document viewing application. The document viewing application ascertains whether crowd-sourced information exists for the document. The crowd-sourced information pertains to one or more of settings or tools that have been used on the document by the multiple users. If crowd-sourced information exists, the crowd-sourced information is received and automatically applied to the document. If crowd-sourced information does not exist, settings and tools information associated with interaction with the document is collected and transmitted to a service provider.

    Image Searches Using Image Frame Context
    8.
    发明申请
    Image Searches Using Image Frame Context 审中-公开
    图像搜索使用图像帧上下文

    公开(公告)号:US20170052982A1

    公开(公告)日:2017-02-23

    申请号:US14832674

    申请日:2015-08-21

    CPC classification number: G06F17/30268

    Abstract: Techniques to facilitate image searches using context of an image frame in a document are described. In one or more implementations, an image frame included within a document is detected, such as when the frame is inserted or selected. Content in the document in the vicinity of the image frame is analyzed to derive query terms corresponding to the content. Tag elements created for the query terms are exposed to enable selection of individual query terms as search parameters. An image search is conducted using selected query terms and images returned as results of the search are presented a candidates for insertion into the frame. Previews of images as being inserted in the image frame can be exposed show how the document would look with different images placed in the frame. Selection of a particular image from the arrangement causes insertion of the particular image into the image frame.

    Abstract translation: 描述使用文档中的图像帧的上下文来促进图像搜索的技术。 在一个或多个实现中,检测包括在文档内的图像帧,例如当插入或选择帧时。 对图像帧附近的文档中的内容进行分析,得到与内容对应的查询词。 针对查询条件创建的标签元素被公开以使得可以将各个查询词语选择为搜索参数。 使用所选择的查询项进行图像搜索,并且作为搜索结果返回的图像被呈现用于插入到帧中的候选。 图像插入到图像框架中的预览可以被曝光显示文档如何与放置在框架中的不同图像一起显示。 从该布置中选择特定图像导致将特定图像插入到图像帧中。

    TARGETING ADS ENGAGED BY A USER TO RELATED USERS
    9.
    发明申请
    TARGETING ADS ENGAGED BY A USER TO RELATED USERS 审中-公开
    将相关用户联系到用户的广告

    公开(公告)号:US20160140618A1

    公开(公告)日:2016-05-19

    申请号:US14540304

    申请日:2014-11-13

    CPC classification number: G06Q30/0269 G06Q50/01

    Abstract: The present disclosure is directed toward targeting advertisements to a close-knit group of users. Methods and systems of the present disclosure identify a close-knit group of users or devices based on the use of a concurrent streaming account. The methods and system further include providing an advertisement in conjunction with the content streaming to the devices of the close-knit group to increase the likelihood of a conversion. Optionally, the methods and systems tailor these advertisements based on an age segment of targeted users or based on features engaged by another user of the close-knit group.

    Abstract translation: 本公开旨在将广告定向到紧密组合的用户。 本公开的方法和系统基于使用并发流媒体帐户识别紧密组合的用户或设备。 所述方法和系统还包括将结合内容流的广告提供给紧密组合的设备以增加转换的可能性。 可选地,方法和系统基于目标用户的年龄段或基于紧密组合的另一用户所参与的特征来定制这些广告。

    Informative Bounce Rate
    10.
    发明申请
    Informative Bounce Rate 审中-公开
    信息反弹率

    公开(公告)号:US20160132900A1

    公开(公告)日:2016-05-12

    申请号:US14539636

    申请日:2014-11-12

    CPC classification number: G06Q30/0201 G06F16/958 G06F17/2785

    Abstract: In embodiments of informative bounce rate, keywords can be obtained from content of a Web page, and source content is extracted from a referring source that includes a selectable link to the Web page. The keywords that are obtained from content of the Web page are identified as also occurring in the source content of the referring source. A sentiment that is associated with each keyword can be determined, and a correspondence between the sentiment associated with a respective keyword and a bounce rate that is associated with the Web page is generated. The Web page can be identified as needing a redesign based on a high bounce rate and a corresponding overall positive source sentiment, which indicates visitors having a positive sentiment when visiting the Web page, yet a high number of the visitors bouncing from the Web page.

    Abstract translation: 在信息跳出率的实施例中,可以从网页的内容获得关键字,并且从包括到该网页的可选择链接的引用源中提取源内容。 从网页内容中获取的关键字也被标识为引用源的源内容。 可以确定与每个关键字相关联的情绪,并且生成与相应关键字相关联的情绪与与该网页相关联的跳出率之间的对应关系。 该网页可以被识别为需要基于跳高率和相应的总体积极情绪的重新设计,这表明访问者在访问网页时具有积极的情绪,但是大量的访问者从网页弹起来。

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