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公开(公告)号：US09311649B2
公开(公告)日：2016-04-12
申请号：US12642825
申请日：2009-12-20
CPC分类号： G06Q30/0201 , G06F17/30371 , G06F17/30507 , G06F17/30867 , G06Q10/06 , G06Q30/02
摘要： A system and method for managing media advertising enterprise data. An enterprise data management (EDM) module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records. A scoring function with respect to each record can be computed based on the rules to determine the highest priority. The rules in association with the scoring function can be stored locally in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each record can then be assigned with a parent enterprise advertiser. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.
摘要翻译： 一种用于管理媒体广告企业数据的系统和方法。 企业数据管理（EDM）模块可以被配置为在企业级别包括一组规则来管理不同和断开的记录。 可以基于规则来计算关于每个记录的评分函数以确定最高优先级。 与评分功能相关联的规则可以本地存储在EDM数据库中。 然后可以执行匹配过程以精确地匹配类似的记录，而不管分布式系统中的记录的手动输入，位置和格式。 然后可以为每个记录分配一个父企业广告客户。 这种优化机制可以简单有效地在企业级别交互式管理和报告记录。
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公开(公告)号：US20110153628A1
公开(公告)日：2011-06-23
申请号：US12642860
申请日：2009-12-21
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F17/303 , G06F17/30303
摘要： A method and system for managing a media advertising enterprise including process and workflow capabilities for enterprise data matching. An EDM (Enterprise Data Management) module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic. A matching process can then be performed to accurately match the active entity and the unmatched entities with respect to a parent enterprise entity. The unmatched entity can be put on hold if additional information is required for performing a right match after assigning the parent enterprise entity. A note can also be added in order to place the unmatched entity on hold. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.
摘要翻译： 一种用于管理媒体广告企业的方法和系统，包括用于企业数据匹配的过程和工作流能力。 EDM（企业数据管理）模块可以被配置为在企业级别包括一组规则来管理与实体相关联的不同和断开的记录。 可以根据模糊逻辑返回与活动实体相匹配的许多不匹配的企业实体。 然后可以执行匹配过程，以便相对于父企业实体精确地匹配活动实体和不匹配的实体。 如果在分配母企业实体后执行正确匹配需要附加信息，则不匹配的实体可以被搁置。 还可以添加一个注释，以便将不匹配的实体置于保持状态。 这种优化机制可以简单有效地在企业级别交互式管理和报告记录。
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公开(公告)号：US08443046B2
公开(公告)日：2013-05-14
申请号：US12382635
申请日：2009-03-19
IPC分类号： G06F15/16
CPC分类号： H04L67/06 , G06Q20/14 , G06Q30/02 , G06Q30/0241 , G06Q30/0253 , G06Q30/0264 , G06Q30/0283 , H04H60/06 , H04H60/27 , H04L29/06027 , H04L63/10 , H04L65/602 , H04L67/20 , H04L67/2804
摘要： A method can include sending a request to a media content provider requesting media content and receiving the media content and instructions from the media provider. The instructions can be utilized by the media provider to broadcast the media content. The media provider can store the received media content in a database process the instructions then distribute the media content and the instructions to distributed media outlets. The media content provider can receive information indicating that the media content was broadcast by the distributed media outlets according to the instructions.
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