公开(公告)号：US20210392406A1

公开(公告)日：2021-12-16

申请号：US16898136

申请日：2020-06-10

Applicant: DISH Network L.L.C.

Inventor： John D. Barbieri ,  Gowtham Ram Ramkumar ,  Emily Baker

IPC: H04N21/4788 ,  H04N21/431 ,  H04N21/4147 ,  H04N21/475 ,  H04N21/432 ,  H04N21/488 ,  H04N21/81 ,  H04N21/472

Abstract: Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.