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公开(公告)号：US08452832B2
公开(公告)日：2013-05-28
申请号：US11495269
申请日：2006-07-27
CPC分类号： G06F17/30702 , G06F17/30864 , G06F17/30867 , G06Q30/02 , H04L67/02 , H04L67/20 , H04L67/306
摘要： An improved system and method for web destination profiling for online population-targeted advertising is provided. A web destination profiler may be provided for generating web destination profiles. Traffic may be analyzed at a particular web destination in order to understand the population visiting the web destination. The analysis of user traffic, including differentiated clickstream data, may be applied for determining known characteristics of a web destination profile. Moreover, unknown characteristics of a web destination profile may be determined using a variety of techniques including inferring characteristics by modeling traffic flow through other web destinations, estimating characteristics from other web destination profiles by predicting traffic flow through other web destinations, propagating characteristics to a web destination profile by smoothing a joint distribution of characteristics of other web destination profiles, and so forth. Web destination profiles may be used by applications such as an online application for population-targeted advertising.
摘要翻译： 提供了一种用于在线面向对象广告的Web目标分析的改进的系统和方法。 可以提供web目的地分析器来生成web目的地简档。 可以在特定的网络目的地分析流量，以了解访问网络目的地的人口。 用户流量的分析（包括差分点击流数据）可以被应用于确定web目的地简档的已知特征。 此外，可以使用各种技术来确定web目的地简档的未知特性，包括通过建模通过其他web目的地的业务流来推断特征，通过预测通过其他web目的地的业务流来估计来自其他web目的地简档的特征，将特征传播到web 通过平滑其他web目的地简档的特征的联合分布等来实现目的地简档。 Web目标配置文件可能被诸如在线应用程序的应用程序用于针对人口的广告。
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公开(公告)号：US07958363B2
公开(公告)日：2011-06-07
申请号：US11924945
申请日：2007-10-26
CPC分类号： H04L63/12 , H04L63/0442
摘要： A method and system are provided for a web browser toolbar signature. In one example, the method includes receiving a submission of user content from a source webpage, receiving a producer identity of a producer who submitted the user content, receiving identifying information about the destination webpage, coding signed content using the user content and the producer identity, wherein the signed content includes a signature, and submitting the signed content to a server hosting the destination webpage.
摘要翻译： 提供了一种用于web浏览器工具条签名的方法和系统。 在一个示例中，该方法包括从源网页接收用户内容的提交，接收提交用户内容的制作者的制作者标识，接收关于目的地网页的标识信息，使用用户内容和生成者身份对签名的内容进行编码 其中，所签署的内容包括签名，并将签名的内容提交给托管目的地网页的服务器。
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13.发明授权System and method using hierachical clustering for evolutionary clustering of sequential data sets 有权使用层次聚类的序列数据集的进化聚类的系统和方法公开(公告)号：US07734629B2
公开(公告)日：2010-06-08
申请号：US11414442
申请日：2006-04-29
IPC分类号： G06F7/00
CPC分类号： G06F17/30705 , G06K9/6218
摘要： An improved system and method for evolutionary clustering of sequential data sets is provided. A snapshot cost may be determined for representing the data set for a particular clustering method used and may determine the cost of clustering the data set independently of a series of clusterings of the data sets in the sequence. A history cost may also be determined for measuring the distance between corresponding clusters of the data set and the previous data set in the sequence of data sets to determine a cost of clustering the data set as part of a series of clusterings of the data sets in the sequence. An overall cost may be determined for clustering the data set by minimizing the combination of the snapshot cost and the history cost. Any clustering method may be used, including flat clustering and hierarchical clustering.
摘要翻译： 提供了一种用于顺序数据集进化聚类的改进的系统和方法。 可以确定用于表示所使用的特定聚类方法的数据集的快照成本，并且可以独立于序列中的数据集的一系列聚类来确定数据集的聚类成本。 还可以确定历史成本用于测量数据集的相应簇之间的距离和数据集序列中的先前数据集之间的距离，以确定数据集的聚类成本，作为数据集的一系列聚类的一部分 序列。 可以通过最小化快照成本和历史成本的组合来确定用于对数据集进行聚类的总体成本。 可以使用任何聚类方法，包括平面聚类和层次聚类。
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14.发明申请System and method using hierachical clustering for evolutionary clustering of sequential data sets 有权使用层次聚类的序列数据集的进化聚类的系统和方法公开(公告)号：US20070255736A1
公开(公告)日：2007-11-01
申请号：US11414442
申请日：2006-04-29
IPC分类号： G06F7/00
CPC分类号： G06F17/30705 , G06K9/6218
摘要： An improved system and method for evolutionary clustering of sequential data sets is provided. A snapshot cost may be determined for representing the data set for a particular clustering method used and may determine the cost of clustering the data set independently of a series of clusterings of the data sets in the sequence. A history cost may also be determined for measuring the distance between corresponding clusters of the data set and the previous data set in the sequence of data sets to determine a cost of clustering the data set as part of a series of clusterings of the data sets in the sequence. An overall cost may be determined for clustering the data set by minimizing the combination of the snapshot cost and the history cost. Any clustering method may be used, including flat clustering and hierarchical clustering.
摘要翻译： 提供了一种用于顺序数据集进化聚类的改进的系统和方法。 可以确定用于表示所使用的特定聚类方法的数据集的快照成本，并且可以独立于序列中的数据集的一系列聚类来确定数据集的聚类成本。 还可以确定历史成本用于测量数据集的相应簇之间的距离和数据集序列中的先前数据集之间的距离，以确定数据集的聚类成本，作为数据集的一系列聚类的一部分 序列。 可以通过最小化快照成本和历史成本的组合来确定用于对数据集进行聚类的总体成本。 可以使用任何聚类方法，包括平面聚类和层次聚类。
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公开(公告)号：US08856097B2
公开(公告)日：2014-10-07
申请号：US12022980
申请日：2008-01-30
CPC分类号： G06F17/30864 , G06Q30/06
摘要： The subject matter disclosed herein relates to a process for receiving, evaluating and selecting of content modules such as content summary boxes and landing pages for display on network-accessible search engine results page. In one particular example, potential content providers may be provided with incentives and guidelines for the preparation of content summary boxes and landing pages over an electronic communications network, and the resulting submissions can be ranked and published in conjunction with the display of a search engine results page over the network.
摘要翻译： 本文公开的主题涉及用于接收，评估和选择诸如内容摘要框和登陆页面的内容模块以在网络可访问搜索引擎结果页面上显示的过程。 在一个特定示例中，潜在的内容提供商可以被提供用于通过电子通信网络准备内容摘要框和着陆页的激励和指导，并且所得到的提交可以与搜索引擎结果的显示一起被排名和发布 网页上的网页。
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公开(公告)号：US08676961B2
公开(公告)日：2014-03-18
申请号：US11495932
申请日：2006-07-27
IPC分类号： G06F15/16
CPC分类号： G06F17/30864 , G06F17/30702 , G06F17/30867 , G06Q30/02 , H04L41/12 , H04L67/02 , H04L67/20 , H04L67/22 , H04L67/306
摘要： An improved system and method for web destination profiling for online population-targeted advertising is provided. A web destination profiler may be provided for generating web destination profiles. Traffic may be analyzed at a particular web destination in order to understand the population visiting the web destination. The analysis of user traffic, including differentiated clickstream data, may be applied for determining known characteristics of a web destination profile. Moreover, unknown characteristics of a web destination profile may be determined using a variety of techniques including inferring characteristics by modeling traffic flow through other web destinations, estimating characteristics from other web destination profiles by predicting traffic flow through other web destinations, propagating characteristics to a web destination profile by smoothing a joint distribution of characteristics of other web destination profiles, and so forth. Web destination profiles may be used by applications such as an online application for population-targeted advertising.
摘要翻译： 提供了一种用于在线面向对象广告的Web目标分析的改进的系统和方法。 可以提供web目的地分析器来生成web目的地简档。 可以在特定的网络目的地分析流量，以了解访问网络目的地的人口。 用户流量的分析（包括差分点击流数据）可以被应用于确定web目的地简档的已知特征。 此外，可以使用各种技术来确定web目的地简档的未知特性，包括通过建模通过其他web目的地的业务流来推断特征，通过预测通过其他web目的地的业务流来估计来自其他web目的地简档的特征，将特征传播到web 通过平滑其他web目的地简档的特征的联合分布等来实现目的地简档。 Web目标配置文件可能被诸如在线应用程序的应用程序用于针对人口的广告。
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公开(公告)号：US07962851B2
公开(公告)日：2011-06-14
申请号：US11872852
申请日：2007-10-16
CPC分类号： G06Q30/02
摘要： A method for creating informational guides includes receiving a guide specification and a guide content for a plurality of guides; publishing the plurality of guides to a Web-based network for access to users of the network; serving advertising to the plurality of published guides; and rewarding owners of the plurality of published guides by providing compensation thereto based on revenue from the served advertising.
摘要翻译： 一种用于创建信息指南的方法，包括接收多个指南的指南说明书和指南内容; 将所述多个指南发布到基于网络的网络以访问所述网络的用户; 向多个发布的指南提供广告; 并根据已发布广告的收入向多个已发布指南的业主提供报酬。
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18.发明申请System and method for measuring awareness of online advertising using captchas 审中-公开使用验证码测量在线广告意识的系统和方法公开(公告)号：US20080133321A1
公开(公告)日：2008-06-05
申请号：US11607579
申请日：2006-12-01
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0256
摘要： An improved system and method for providing and using captchas for online advertising is provided. An advertisement may be received, embedded in a captcha and stored for use in online advertising. A question about the advertisement may also be stored along with a valid answer for use in verifying a user has received an impression of the advertisement. In response to a request received for sending a captcha with an embedded advertisement to a web browser operating on a client, a captcha with an embedded advertisement may be selected and sent to the web browser for display as part of a web page. Upon verifying the response to the question from the user is a valid answer, receipt of an impression of the advertisement may be recorded. Additionally, the awareness of an online advertisement may be measured for a target audience and reported to advertisers.
摘要翻译： 提供了一种用于提供和使用用于在线广告的验证码的改进的系统和方法。 可以接收广告，嵌入在验证码中并存储以用于在线广告。 关于广告的问题也可以与用于验证用户已经接收到广告的印象的有效答案一起存储。 响应于向用户发送嵌入式广告的验证码的请求，可以选择具有嵌入式广告的验证码并发送到网络浏览器以作为网页的一部分进行显示。 在验证来自用户对问题的响应是有效答案时，可以记录广告的印象的接收。 此外，可以针对目标受众衡量在线广告的意识并向广告商报告。
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公开(公告)号：US20080010250A1
公开(公告)日：2008-01-10
申请号：US11483047
申请日：2006-07-07
申请人： Marcus Felipe Fontoura , Vanja Josifovski , Christopher Olston , Shanmugasundaram Ravikumar , Andrew Tomkins
发明人： Marcus Felipe Fontoura , Vanja Josifovski , Christopher Olston , Shanmugasundaram Ravikumar , Andrew Tomkins
IPC分类号： G06F17/30
CPC分类号： G06F16/3325 , G06F16/951
摘要： An improved system and method is provided for searching a collection of objects that may be located in hierarchies of auxiliary information for retrieval of response objects. A framework to perform a generalization search in hierarchies may be used to generalize a search by moving up to a higher level in a hierarchy of taxonomies or to specialize a search by moving down to a lower level in the hierarchy of taxonomies. Once the system may decide to enumerate response objects at a particular level of generalization, a budgeted generalization search may be used for enumerating a set of response objects within a budgeted cost.
摘要翻译： 提供了一种改进的系统和方法，用于搜索可能位于用于检索响应对象的辅助信息的层级中的对象的集合。 在层次结构中执行泛化搜索的框架可以用于通过在分类法的层次结构中移动到更高级别来推广搜索，或者通过向下移动到分类法层级中的较低级别来专门化搜索。 一旦系统可以决定在特定的泛化级别枚举响应对象，则可以使用预算的泛化搜索来枚举在预算成本内的一组响应对象。
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20.发明授权Method for cataloging, filtering, and relevance ranking frame-based hierarchical information structures 有权编目，过滤和相关性排序基于帧的层次信息结构的方法公开(公告)号：US06334131B2
公开(公告)日：2001-12-25
申请号：US09143733
申请日：1998-08-29
申请人： Soumen Chakrabarti , Byron Edward Dom , David Andrew Gibson , Prabhakar Raghavan , Sridhar Rajagopalan , Shanmugasundaram Ravikumar , Andrew Tomkins
发明人： Soumen Chakrabarti , Byron Edward Dom , David Andrew Gibson , Prabhakar Raghavan , Sridhar Rajagopalan , Shanmugasundaram Ravikumar , Andrew Tomkins
IPC分类号： G06F1730
CPC分类号： G06F17/30873 , Y10S707/99931 , Y10S707/99932 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935 , Y10S707/99943 , Y10S707/99945
摘要： A method for cataloging, filtering and ranking information, as for example, World Wide Web pages of the Internet. The method is preferably implemented in computer software and features steps for enabling a user to interactively create an information database including preferred information elements such as preferred-authority World Wide Web pages. The method includes steps for enabling a user to interactively create a frame-based, hierarchical organizational structure for the information elements, and steps for identifying and automatically filtering and ranking by relevance, information elements, such as World Wide Web pages for populating the structure, to form, for example, a searchable, World Wide Web page database. Additionally, the method features steps for enabling a user to interactively define a frame-based, hierarchical information structure for cataloging information, identifying a preliminary population of information elements for a particular hierarchical category arranged as a frame, based upon the respective frame attributes, and thereafter, expanding the information population to include related information, and subsequently, automatically filtering and ranking the information based upon relevance, and then populating the hierarchical structure with a definable portion of the filtered, ranked information elements.
摘要翻译： 用于对信息进行编目，过滤和排序的方法，例如互联网的万维网页面。 该方法优选地在计算机软件中实现，并且特征步骤用于使得用户能够交互地创建包括诸如优选权威万维网页面之类的优选信息元素的信息数据库。 该方法包括使用户能够交互地创建用于信息元素的基于帧的分层组织结构的步骤，以及用于识别和自动过滤和排序相关性的步骤，诸如用于填充结构的万维网页面的信息元素， 以形成例如可搜索的万维网页数据库。 另外，该方法具有以下步骤：使得用户能够交互地定义用于编目信息的基于帧的分层信息结构，基于相应的帧属性来识别为排列为帧的特定分级类别的信息元素的初步总体，以及 此后，扩展信息群体以包括相关信息，随后基于相关性自动过滤和排序信息，然后用经过排序的信息元素的可定义部分填充分层结构。
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