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公开(公告)号:US20080028067A1
公开(公告)日:2008-01-31
申请号:US11495932
申请日:2006-07-27
IPC分类号: G06F15/173
CPC分类号: G06F17/30864 , G06F17/30702 , G06F17/30867 , G06Q30/02 , H04L41/12 , H04L67/02 , H04L67/20 , H04L67/22 , H04L67/306
摘要: An improved system and method for web destination profiling for online population-targeted advertising is provided. A web destination profiler may be provided for generating web destination profiles. Traffic may be analyzed at a particular web destination in order to understand the population visiting the web destination. The analysis of user traffic, including differentiated clickstream data, may be applied for determining known characteristics of a web destination profile. Moreover, unknown characteristics of a web destination profile may be determined using a variety of techniques including inferring characteristics by modeling traffic flow through other web destinations, estimating characteristics from other web destination profiles by predicting traffic flow through other web destinations, propagating characteristics to a web destination profile by smoothing a joint distribution of characteristics of other web destination profiles, and so forth. Web destination profiles may be used by applications such as an online application for population-targeted advertising.
摘要翻译: 提供了一种用于在线面向对象广告的Web目标分析的改进的系统和方法。 可以提供web目的地分析器来生成web目的地简档。 可以在特定的网络目的地分析流量,以了解访问网络目的地的人口。 用户流量的分析(包括差分点击流数据)可以被应用于确定web目的地简档的已知特征。 此外,可以使用各种技术来确定web目的地简档的未知特性,包括通过建模通过其他web目的地的业务流来推断特征,通过预测通过其他web目的地的业务流来估计来自其他web目的地简档的特征,将特征传播到web 通过平滑其他web目的地简档的特征的联合分布等来实现目的地简档。 Web目标配置文件可能被诸如在线应用程序的应用程序用于针对人口的广告。
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公开(公告)号:US08452832B2
公开(公告)日:2013-05-28
申请号:US11495269
申请日:2006-07-27
CPC分类号: G06F17/30702 , G06F17/30864 , G06F17/30867 , G06Q30/02 , H04L67/02 , H04L67/20 , H04L67/306
摘要: An improved system and method for web destination profiling for online population-targeted advertising is provided. A web destination profiler may be provided for generating web destination profiles. Traffic may be analyzed at a particular web destination in order to understand the population visiting the web destination. The analysis of user traffic, including differentiated clickstream data, may be applied for determining known characteristics of a web destination profile. Moreover, unknown characteristics of a web destination profile may be determined using a variety of techniques including inferring characteristics by modeling traffic flow through other web destinations, estimating characteristics from other web destination profiles by predicting traffic flow through other web destinations, propagating characteristics to a web destination profile by smoothing a joint distribution of characteristics of other web destination profiles, and so forth. Web destination profiles may be used by applications such as an online application for population-targeted advertising.
摘要翻译: 提供了一种用于在线面向对象广告的Web目标分析的改进的系统和方法。 可以提供web目的地分析器来生成web目的地简档。 可以在特定的网络目的地分析流量,以了解访问网络目的地的人口。 用户流量的分析(包括差分点击流数据)可以被应用于确定web目的地简档的已知特征。 此外,可以使用各种技术来确定web目的地简档的未知特性,包括通过建模通过其他web目的地的业务流来推断特征,通过预测通过其他web目的地的业务流来估计来自其他web目的地简档的特征,将特征传播到web 通过平滑其他web目的地简档的特征的联合分布等来实现目的地简档。 Web目标配置文件可能被诸如在线应用程序的应用程序用于针对人口的广告。
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公开(公告)号:US20080028066A1
公开(公告)日:2008-01-31
申请号:US11495269
申请日:2006-07-27
IPC分类号: G06F15/173
CPC分类号: G06F17/30702 , G06F17/30864 , G06F17/30867 , G06Q30/02 , H04L67/02 , H04L67/20 , H04L67/306
摘要: An improved system and method for web destination profiling for online population-targeted advertising is provided. A web destination profiler may be provided for generating web destination profiles. Traffic may be analyzed at a particular web destination in order to understand the population visiting the web destination. The analysis of user traffic, including differentiated clickstream data, may be applied for determining known characteristics of a web destination profile. Moreover, unknown characteristics of a web destination profile may be determined using a variety of techniques including inferring characteristics by modeling traffic flow through other web destinations, estimating characteristics from other web destination profiles by predicting traffic flow through other web destinations, propagating characteristics to a web destination profile by smoothing a joint distribution of characteristics of other web destination profiles, and so forth. Web destination profiles may be used by applications such as an online application for population-targeted advertising.
摘要翻译: 提供了一种用于在线面向对象广告的Web目标分析的改进的系统和方法。 可以提供web目的地分析器来生成web目的地简档。 可以在特定的网络目的地分析流量,以了解访问网络目的地的人口。 用户流量的分析(包括差分点击流数据)可以被应用于确定web目的地简档的已知特征。 此外,可以使用各种技术来确定web目的地简档的未知特性,包括通过建模通过其他web目的地的业务流来推断特征,通过预测通过其他web目的地的业务流来估计来自其他web目的地简档的特征,将特征传播到web 通过平滑其他web目的地简档的特征的联合分布等来实现目的地简档。 Web目标配置文件可能被诸如在线应用程序的应用程序用于针对人口的广告。
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公开(公告)号:US08676961B2
公开(公告)日:2014-03-18
申请号:US11495932
申请日:2006-07-27
IPC分类号: G06F15/16
CPC分类号: G06F17/30864 , G06F17/30702 , G06F17/30867 , G06Q30/02 , H04L41/12 , H04L67/02 , H04L67/20 , H04L67/22 , H04L67/306
摘要: An improved system and method for web destination profiling for online population-targeted advertising is provided. A web destination profiler may be provided for generating web destination profiles. Traffic may be analyzed at a particular web destination in order to understand the population visiting the web destination. The analysis of user traffic, including differentiated clickstream data, may be applied for determining known characteristics of a web destination profile. Moreover, unknown characteristics of a web destination profile may be determined using a variety of techniques including inferring characteristics by modeling traffic flow through other web destinations, estimating characteristics from other web destination profiles by predicting traffic flow through other web destinations, propagating characteristics to a web destination profile by smoothing a joint distribution of characteristics of other web destination profiles, and so forth. Web destination profiles may be used by applications such as an online application for population-targeted advertising.
摘要翻译: 提供了一种用于在线面向对象广告的Web目标分析的改进的系统和方法。 可以提供web目的地分析器来生成web目的地简档。 可以在特定的网络目的地分析流量,以了解访问网络目的地的人口。 用户流量的分析(包括差分点击流数据)可以被应用于确定web目的地简档的已知特征。 此外,可以使用各种技术来确定web目的地简档的未知特性,包括通过建模通过其他web目的地的业务流来推断特征,通过预测通过其他web目的地的业务流来估计来自其他web目的地简档的特征,将特征传播到web 通过平滑其他web目的地简档的特征的联合分布等来实现目的地简档。 Web目标配置文件可能被诸如在线应用程序的应用程序用于针对人口的广告。
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公开(公告)号:US07596587B2
公开(公告)日:2009-09-29
申请号:US11489885
申请日:2006-07-19
IPC分类号: G06F17/30
CPC分类号: G06F17/30221 , G06F3/0605 , G06F3/0631 , G06F3/0685 , Y10S707/99931 , Y10S707/99955
摘要: Methods and apparatus are described for storing a plurality of objects in a plurality of storage options. An importance index is generated for each of the plurality of objects with reference to importance data associated with each object. At least a portion of the importance data represents relevance of the associated object relative to a population of users interacting with the plurality of objects. Each of the objects is stored in a selected one of the storage options with reference to the corresponding importance index and a hierarchy of the storage options. The hierarchy of storage options represents at least partial ordering of the storage options with reference to economic costs and efficiency of retrieval.
摘要翻译: 描述了用于将多个对象存储在多个存储选项中的方法和装置。 参考与每个对象相关联的重要性数据,为多个对象中的每一个生成重要性索引。 重要性数据的至少一部分表示相关对象相对于与多个对象交互的用户群体的相关性。 参考相应的重要性索引和存储选项的层次结构,将每个对象存储在选定的一个存储选项中。 参考经济成本和检索效率,存储选项的层次结构至少代表存储选项的部分排序。
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公开(公告)号:US20080021859A1
公开(公告)日:2008-01-24
申请号:US11489885
申请日:2006-07-19
IPC分类号: G06F17/30
CPC分类号: G06F17/30221 , G06F3/0605 , G06F3/0631 , G06F3/0685 , Y10S707/99931 , Y10S707/99955
摘要: Methods and apparatus are described for storing a plurality of objects in a plurality of storage options. An importance index is generated for each of the plurality of objects with reference to importance data associated with each object. At least a portion of the importance data represents relevance of the associated object relative to a population of users interacting with the plurality of objects. Each of the objects is stored in a selected one of the storage options with reference to the corresponding importance index and a hierarchy of the storage options. The hierarchy of storage options represents at least partial ordering of the storage options with reference to economic costs and efficiency of retrieval.
摘要翻译: 描述了用于将多个对象存储在多个存储选项中的方法和装置。 参考与每个对象相关联的重要性数据,为多个对象中的每一个生成重要性索引。 重要性数据的至少一部分表示相关对象相对于与多个对象交互的用户群体的相关性。 参考相应的重要性索引和存储选项的层次结构,将每个对象存储在选定的一个存储选项中。 参考经济成本和检索效率,存储选项的层次结构至少代表存储选项的部分排序。
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公开(公告)号:US08712832B2
公开(公告)日:2014-04-29
申请号:US11609782
申请日:2006-12-12
申请人: Pavel Berkhin , Usama M. Fayyad , Scott Gaffney , Bassel Ojjeh , Rajesh Girish Parekh , Andrew Tomkins
发明人: Pavel Berkhin , Usama M. Fayyad , Scott Gaffney , Bassel Ojjeh , Rajesh Girish Parekh , Andrew Tomkins
CPC分类号: G06Q30/0244 , G06Q10/04 , G06Q10/06 , G06Q30/02 , G06Q30/0249 , G06Q30/0275
摘要: Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.
摘要翻译: 描述了用于在一组固定的关键字之中为搜索引擎营销(SEM)活动最佳地分配在线广告预算的方法和装置。
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公开(公告)号:US07822745B2
公开(公告)日:2010-10-26
申请号:US11444996
申请日:2006-05-31
申请人: Usama M. Fayyad , Pavel Berkhin , Andrew Tomkins , Rajesh Girish Parekh , Jignashu Parikh , David Wellspring Sculley, II
发明人: Usama M. Fayyad , Pavel Berkhin , Andrew Tomkins , Rajesh Girish Parekh , Jignashu Parikh , David Wellspring Sculley, II
CPC分类号: G06F17/30699 , G06Q30/0207 , G06Q30/0244
摘要: A variety of techniques are described by which keyword sets and target audience profiles may be generalized in a systematic and effective way with reference to relationships between keywords, profiles, and the data of an underlying user population.
摘要翻译: 描述各种技术,参考关键字,简档和底层用户群体的数据之间的关系,哪些关键词集和目标受众简档可以以系统和有效的方式被概括。
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公开(公告)号:US20100023513A1
公开(公告)日:2010-01-28
申请号:US12576679
申请日:2009-10-09
IPC分类号: G06F17/30
CPC分类号: G06F17/30864 , Y10S707/99935 , Y10S707/99936
摘要: Techniques are described for generating an authority value of a first one of a plurality of documents. A first component of the authority value is generated with reference to outbound links associated with the first document. The outbound links enable access to a first subset of the plurality of documents. A second component of the authority value is generated with reference to a second subset of the plurality of documents. Each of the second subset of documents represents a potential starting point for a user session. A third component of the authority value is generated representing a likelihood that a user session initiated by any of a population of users will end with the first document. The first, second, and third components of the authority value are combined to generate the authority value. At least one of the first, second, and third components of the authority value is computed with reference to user data relating to at least some of the outbound links and the second subset of documents.
摘要翻译: 描述了用于生成多个文档中的第一个的授权值的技术。 参考与第一个文档相关联的出站链接生成权限值的第一个组件。 出站链接使得能够访问多个文档的第一子集。 参考多个文档的第二子集来生成权限值的第二个组件。 文档的第二子集中的每一个代表用户会话的潜在起始点。 生成授权值的第三个组成部分,表示任何用户群体启动的用户会话将以第一个文档结束的可能性。 组合权限值的第一,第二和第三组件以生成权限值。 参考与至少一些出站链接和第二文档子集相关的用户数据来计算授权值的第一,第二和第三组件中的至少一个。
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公开(公告)号:US20080140489A1
公开(公告)日:2008-06-12
申请号:US11609782
申请日:2006-12-12
申请人: Pavel Berkhin , Usama M. Fayyad , Scott Gaffney , Bassel Ojjeh , Rajesh Girish Parekh , Andrew Tomkins
发明人: Pavel Berkhin , Usama M. Fayyad , Scott Gaffney , Bassel Ojjeh , Rajesh Girish Parekh , Andrew Tomkins
IPC分类号: G06Q10/00
CPC分类号: G06Q30/0244 , G06Q10/04 , G06Q10/06 , G06Q30/02 , G06Q30/0249 , G06Q30/0275
摘要: Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.
摘要翻译: 描述了用于在一组固定的关键字之中为搜索引擎营销(SEM)活动最佳地分配在线广告预算的方法和装置。
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