公开(公告)号：US09003032B2

公开(公告)日：2015-04-07

申请号：US14280602

申请日：2014-05-17

Applicant: Google Inc.

Inventor： Gregory Allan Funk ,  Vincent Gatto, Jr. ,  Nareshkumar Rajkumar ,  Theodore Kent Hamilton

IPC: G06F15/16 ,  G06F15/173 ,  G06Q30/02 ,  H04L29/08 ,  H04N21/25 ,  H04N21/258 ,  H04N21/2665 ,  H04N21/442 ,  H04N21/61 ,  H04N21/658 ,  H04N21/84

CPC classification number: G06Q30/0201 ,  H04L67/02 ,  H04L67/125 ,  H04L67/22 ,  H04N21/252 ,  H04N21/25866 ,  H04N21/2665 ,  H04N21/44222 ,  H04N21/6125 ,  H04N21/6175 ,  H04N21/6582 ,  H04N21/84

Abstract: A method is provided that includes retrieving user interface (UI) analytics data describing interactions with a UI provided by an online service, and retrieving media player state information describing interactions with video data included in the UI. The method further includes generating, based on the UI analytics data and the media player state information, UI data describing how the video data affects usage of the online service and how one or more elements within the UI affect user access to the video data, and presenting a comparison between a first subset of the UI data where the video data is not viewed and a second subset of the UI data where the video data is viewed to facilitate evaluation of how viewing the video data on the UI affects navigation to and from the UI.

Abstract translation: 提供了一种方法，其包括检索描述与由在线服务提供的UI的交互的用户界面（UI）分析数据，以及检索描述与UI中包括的视频数据的交互的媒体播放器状态信息。 该方法还包括基于UI分析数据和媒体播放器状态信息生成描述视频数据如何影响在线服务的使用的UI数据以及UI内的一个或多个元素如何影响用户对视频数据的访问，以及 呈现未观看视频数据的UI数据的第一子集与UI视图数据的第二子集之间的比较，其中视频数据被观看以便于评估如何在UI上观看视频数据来影响和/ UI。

公开(公告)号：US08892685B1

公开(公告)日：2014-11-18

申请号：US13648711

申请日：2012-10-10

Applicant: Google Inc.

Inventor： Nareshkumar Rajkumar ,  Vinod Kumar Ramachandran

IPC: G06F15/16

CPC classification number: H04L9/0861 ,  H04L9/3226 ,  H04L63/08 ,  H04L2209/42

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for selecting content. The method comprises: anonymously linking plural identifiers, each associated with a user and specific requesting source, including linking at least two different identifiers associated with two different requesting sources used to access content, and linking the identifiers using an identifier not including any personally identifiable information; storing impression, click and interaction data for the user in association with respective identifiers; receiving a request for content from a user using a specific requesting source, the request including a first identifier associated with the specific requesting source; identifying plural candidate content items responsive to the request; determining a quality score for each candidate content item using stored impression, click and interaction data for the first and linked identifiers; selecting a content item based on quality scores; and providing the selected content item.

Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于选择内容的方法。 该方法包括：匿名地连接多个标识符，每个标识符与用户和特定请求源相关联，包括链接至少两个与用于访问内容的两个不同请求源相关联的不同标识符，以及使用不包括任何个人身份信息的标识符链接标识符 ; 存储与相应标识符相关联的用户的展示，点击和交互数据; 使用特定请求源从用户接收对内容的请求，所述请求包括与特定请求源相关联的第一标识符; 响应于该请求识别多个候选内容项; 使用所存储的用于所述第一和链接的标识符的展示，点击和交互数据来确定每个候选内容项的质量得分; 基于质量得分选择内容项; 并提供所选择的内容项。

公开(公告)号：US09451008B1

公开(公告)日：2016-09-20

申请号：US14717182

申请日：2015-05-20

Applicant: Google Inc.

Inventor： Vinod Kumar Ramachandran ,  Nareshkumar Rajkumar

IPC: H04L29/08

CPC classification number: H04L67/02 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0272 ,  G06Q50/01 ,  H04L67/22 ,  H04L67/306

Abstract: Systems and methods for content selection with privacy features include determining that a period of time from when the cookie was last used to visit a webpage has exceeded a threshold value. Based on the determination, the topic may be removed from an interest category profile used to select content.