PRIVACY MANAGEMENT ACROSS MULTIPLE DEVICES
    1.
    发明申请
    PRIVACY MANAGEMENT ACROSS MULTIPLE DEVICES 有权
    跨多个设备的隐私管理

    公开(公告)号:US20170017804A1

    公开(公告)日:2017-01-19

    申请号:US15199557

    申请日:2016-06-30

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for managing privacy rights of a user related to the delivery of content. The method comprises providing a global privacy management interface that presents a selection tool for enabling a user to review privacy options and interests. The privacy options and interests include controls for presenting a list of identifiers that are associated with the user and interests associated with those identifiers. Each identifier is associated with a requesting source having been used by the user to access content. The interface enables de-selection of individual interests on a per-identifier or global basis. The method further comprises determining, in a server system, content to deliver to the user in view of the privacy selections.

    Abstract translation: 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于管理与内容传送相关的用户的隐私权限的方法。 该方法包括提供全球隐私管理界面,该界面呈现用于使用户能够查看隐私选项和兴趣的选择工具。 隐私选项和兴趣包括用于呈现与用户相关联的标识符和与这些标识符相关联的兴趣的列表的控件。 每个标识符与用户已被用户访问内容的请求源相关联。 该界面可以在每个标识符或全局的基础上取消个人兴趣的选择。 该方法还包括在服务器系统中,根据隐私选择来确定要传送给用户的内容。

    Frequency capping of content across multiple devices
    2.
    发明授权
    Frequency capping of content across multiple devices 有权
    跨多个设备的内容频率上限

    公开(公告)号:US09147200B2

    公开(公告)日:2015-09-29

    申请号:US14629158

    申请日:2015-02-23

    Applicant: Google Inc.

    CPC classification number: G06Q30/0251 G06Q30/0241 H04L29/06 H04L29/08072

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for delivering content. The method comprises identifying impressions of content to a user accessing resources using different requesting sources. The method further comprises storing impression data for the identified impressions in association with the user and requesting source. The method further comprises storing requesting source characteristic information with the impression data and identifying parameters that require limits on a number of impressions that are to occur in a time period and type of requesting source. The method further comprises receiving a request for content from a particular requesting source associated with the user, and determining when impressions available for that type of requesting source have been satisfied, and when not, enabling delivery of a content item associated with a campaign to the requesting source responsive to the received request.

    Abstract translation: 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于传递内容的方法。 该方法包括:向使用不同请求源访问资源的用户识别内容的展示。 该方法还包括存储与用户和请求源相关联的所识别的印象的展示数据。 该方法还包括存储请求源特征信息与印象数据,并且识别需要对在时间段和请求源的类型中发生的多次展示的限制的参数。 该方法还包括从与用户相关联的特定请求源接收对内容的请求,以及确定何时可以满足针对该类型的请求源的可用展现次数,以及何时不能,将与广告活动相关联的内容项目传送到 响应于所接收的请求请求源。

    Frequency Capping of Content Across Multiple Devices
    3.
    发明申请
    Frequency Capping of Content Across Multiple Devices 有权
    跨多个设备的内容频率上限

    公开(公告)号:US20150170200A1

    公开(公告)日:2015-06-18

    申请号:US14629158

    申请日:2015-02-23

    Applicant: Google Inc.

    CPC classification number: G06Q30/0251 G06Q30/0241 H04L29/06 H04L29/08072

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for delivering content. The method comprises identifying impressions of content to a user accessing resources using different requesting sources. The method further comprises storing impression data for the identified impressions in association with the user and requesting source. The method further comprises storing requesting source characteristic information with the impression data and identifying parameters that require limits on a number of impressions that are to occur in a time period and type of requesting source. The method further comprises receiving a request for content from a particular requesting source associated with the user, and determining when impressions available for that type of requesting source have been satisfied, and when not, enabling delivery of a content item associated with a campaign to the requesting source responsive to the received request.

    Abstract translation: 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于传递内容的方法。 该方法包括:向使用不同请求源访问资源的用户识别内容的展示。 该方法还包括存储与用户和请求源相关联的所识别的印象的展示数据。 该方法还包括存储请求源特征信息与印象数据,并且识别需要对在时间段和请求源的类型中发生的多次展示的限制的参数。 该方法还包括从与用户相关联的特定请求源接收对内容的请求,以及确定何时可以满足针对该类型的请求源的可用展现次数,以及何时不能,将与广告活动相关联的内容项目传送到 响应于所接收的请求请求源。

    Remarketing content to a user associated with multiple devices
    4.
    发明授权
    Remarketing content to a user associated with multiple devices 有权
    向多个设备关联的用户再营销内容

    公开(公告)号:US09514446B1

    公开(公告)日:2016-12-06

    申请号:US13648651

    申请日:2012-10-10

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for selecting content. The method comprises anonymously linking plural identifiers, each associated with a user and specific requesting source. Anonymously linking includes linking at least two different identifiers associated with two different requesting sources used to access content, and linking the two different identifiers using an identifier not including any personally identifiable information. The method further comprises identifying a user list associated with a topic and including plurality of entries, each entry satisfying the topic and having an identifier associated with a requesting source and further including information about a type of requesting source. The method further comprises linking an entry in the user list to other identifiers using the anonymous linking, and selecting content for delivery to a user device associated with an entry in the user list based on the linking.

    Abstract translation: 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于选择内容的方法。 该方法包括匿名地连接多个标识符,每个标识符与用户和特定请求源相关联。 匿名链接包括链接至少两个与用于访问内容的两个不同请求源相关联的不同标识符,以及使用不包括任何个人身份信息的标识符链接两个不同的标识符。 该方法还包括识别与主题相关联的用户列表,并且包括多个条目,每个条目满足主题并具有与请求源相关联的标识符,并且还包括关于请求源的类型的信息。 该方法还包括使用匿名链接将用户列表中的条目链接到其他标识符,以及基于链接来选择内容以递送到与用户列表中的条目相关联的用户设备。

    VIDEO AWARE PAGES
    5.
    发明申请
    VIDEO AWARE PAGES 有权
    视频识别页

    公开(公告)号:US20140257923A1

    公开(公告)日:2014-09-11

    申请号:US14280602

    申请日:2014-05-17

    Applicant: Google Inc.

    Abstract: A method is provided that includes retrieving user interface (UI) analytics data describing interactions with a UI provided by an online service, and retrieving media player state information describing interactions with video data included in the UI. The method further includes generating, based on the UI analytics data and the media player state information, UI data describing how the video data affects usage of the online service and how one or more elements within the UI affect user access to the video data, and presenting a comparison between a first subset of the UI data where the video data is not viewed and a second subset of the UI data where the video data is viewed to facilitate evaluation of how viewing the video data on the UI affects navigation to and from the UI.

    Abstract translation: 提供了一种方法,其包括检索描述与由在线服务提供的UI的交互的用户界面(UI)分析数据,以及检索描述与UI中包括的视频数据的交互的媒体播放器状态信息。 该方法还包括基于UI分析数据和媒体播放器状态信息生成描述视频数据如何影响在线服务的使用的UI数据以及UI内的一个或多个元素如何影响用户对视频数据的访问,以及 呈现未观看视频数据的UI数据的第一子集与UI视图数据的第二子集之间的比较,其中视频数据被观看以便于评估如何在UI上观看视频数据来影响和/ UI。

    Privacy management across multiple devices

    公开(公告)号:US09275399B2

    公开(公告)日:2016-03-01

    申请号:US14641768

    申请日:2015-03-09

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for managing privacy rights of a user related to the delivery of content. The method comprises providing a global privacy management interface that presents a selection tool for enabling a user to review privacy options and interests. The privacy options and interests include controls for presenting a list of identifiers that are associated with the user and interests associated with those identifiers. Each identifier is associated with a requesting source having been used by the user to access content. The interface enables de-selection of individual interests on a per-identifier or global basis. The method further comprises determining, in a server system, content to deliver to the user in view of the privacy selections.

    Bookmarking content for users associated with multiple devices
    8.
    发明授权
    Bookmarking content for users associated with multiple devices 有权
    为与多个设备相关联的用户书签内容

    公开(公告)号:US09258279B1

    公开(公告)日:2016-02-09

    申请号:US13756345

    申请日:2013-01-31

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. The method includes anonymously linking at least two different identifiers associated with two different requesting sources. The linking uses an identifier that does not include any personally identifiable information. A request is received from a user to create a bookmark for a resource that was presented on a first device having an associated first identifier. The bookmark or a reference to the bookmark is stored. Bookmarks associated with the user are synched across multiple requesting sources using the anonymous linking. After synching, a request to access saved bookmarks is received from a user when accessing a second different device. Based at least in part on the synched bookmarks, the bookmark is provided, or a link to the bookmark is provided, enabling presentation of a resource associated with the bookmark.

    Abstract translation: 方法,系统和装置包括在计算机可读存储介质上编码的计算机程序,包括用于提供内容的方法。 该方法包括匿名链接至少两个与两个不同请求源相关联的不同标识符。 链接使用不包括任何个人身份信息的标识符。 从用户接收到为在具有关联的第一标识符的第一设备上呈现的资源创建书签的请求。 书签或对书签的引用被存储。 与用户相关联的书签使用匿名链接在多个请求来源上同步。 在同步之后,当访问第二个不同的设备时,从用户接收到访问保存的书签的请求。 至少部分地基于同步的书签,提供书签,或提供到书签的链接,使得能够呈现与书签相关联的资源。

    PRIVACY MANAGEMENT ACROSS MULTIPLE DEVICES
    9.
    发明申请
    PRIVACY MANAGEMENT ACROSS MULTIPLE DEVICES 审中-公开
    跨多个设备的隐私管理

    公开(公告)号:US20150242896A1

    公开(公告)日:2015-08-27

    申请号:US14641768

    申请日:2015-03-09

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for managing privacy rights of a user related to the delivery of content. The method comprises providing a global privacy management interface that presents a selection tool for enabling a user to review privacy options and interests. The privacy options and interests include controls for presenting a list of identifiers that are associated with the user and interests associated with those identifiers. Each identifier is associated with a requesting source having been used by the user to access content. The interface enables de-selection of individual interests on a per-identifier or global basis. The method further comprises determining, in a server system, content to deliver to the user in view of the privacy selections.

    Abstract translation: 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于管理与内容传送相关的用户的隐私权限的方法。 该方法包括提供全球隐私管理界面,该界面呈现用于使用户能够查看隐私选项和兴趣的选择工具。 隐私选项和兴趣包括用于呈现与用户相关联的标识符和与这些标识符相关联的兴趣的列表的控件。 每个标识符与用户已被用户访问内容的请求源相关联。 该界面可以在每个标识符或全局的基础上取消个人兴趣的选择。 该方法还包括在服务器系统中,根据隐私选择来确定要传送给用户的内容。

    Serving video content segments
    10.
    发明授权
    Serving video content segments 有权
    投放视频内容片段

    公开(公告)号:US09066122B1

    公开(公告)日:2015-06-23

    申请号:US13789951

    申请日:2013-03-08

    Applicant: Google Inc.

    Abstract: A method, executed on a processor, for serving a video content segment at an online resource includes receiving a request for a video content segment having one or more playback features; identifying, by the processor, one or more candidate video content segments responsive to the request; accessing, by the processor, for each of the candidate video content segments, a score based on (i) one or more metrics related to a measure of the probability of the video content segment being played and (ii) a bid; identifying, by the processor, one or more candidate sets of candidate video segments, where, for each set, the candidate video content segments in the set collectively satisfy the one or more playback features; and selecting, by the processor, in response to the request, one of the candidate sets whose cumulative scores are higher than at least one other candidate set.

    Abstract translation: 一种在处理器上执行的用于在线资源服务视频内容段的方法包括:接收对具有一个或多个播放特征的视频内容段的请求; 由所述处理器识别响应于所述请求的一个或多个候选视频内容段; 由处理器为每个候选视频内容片段访问得分,其基于(i)与播放的视频内容片段的概率的度量相关的一个或多个度量,以及(ii)投标; 由所述处理器识别候选视频段的一个或多个候选集合,其中,对于每个集合,所述集合中的候选视频内容段共同满足所述一个或多个播放特征; 以及由所述处理器响应于所述请求选择其累积分数高于至少一个其他候选组的候选集中的一个。

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