公开(公告)号：US20170372377A1

公开(公告)日：2017-12-28

申请号：US14318528

申请日：2014-06-27

Applicant: Google Inc.

Inventor： Daniel Kaemmerer ,  Adnan Virk ,  Johan Land ,  Nathan P. Lucash ,  Yuheng Kuang ,  Omer Gimenez Llach ,  Radoslav M. Kirov

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for an advertisement for presentation in a slot. The request includes selection criteria. At least one selection criterion indicates a preference for display advertisements. Using the selection criteria, without regard for the preference, candidate advertisements are identified from an inventory that includes both display and other types of advertisements. An auction is conducted, including the identified candidates, determining a winning bid. A type of advertisement for the winning bid is determined. When the winning bid is associated with a display advertisement, a display advertisement is provided. When the winning bid is associated with a text advertisement, rendering parameters associated with the text advertisement are adjusted or added to enable display of an image-like version of the text advertisement, which is provided with the adjusted rendering parameters.

公开(公告)号：USD765105S1

公开(公告)日：2016-08-30

申请号：US29547855

申请日：2015-12-08

Applicant: Google Inc.

Designer： Adnan Virk ,  Rado Kirov ,  Johan Land ,  Omer Gimenez Llach ,  Nathan Peter Lucash ,  Lingxing Yuan ,  Yuheng Kuang

公开(公告)号：USD748104S1

公开(公告)日：2016-01-26

申请号：US29472422

申请日：2013-11-12

Applicant: Google Inc.

Designer： Adnan Virk ,  Rado Kirov ,  Johan Land ,  Omer Gimenez Llach ,  Nathan Peter Lucash ,  Lingxing Yuan ,  Yuheng Kuang

公开(公告)号：USD747726S1

公开(公告)日：2016-01-19

申请号：US29472423

申请日：2013-11-12

Applicant: Google Inc.

Designer： Adnan Virk ,  Rado Kirov ,  Johan Land ,  Omer Gimenez Llach ,  Nathan Peter Lucash ,  Lingxing Yuan ,  Yuheng Kuang

公开(公告)号：US20150254708A1

公开(公告)日：2015-09-10

申请号：US14721068

申请日：2015-05-26

Applicant: Google Inc.

Inventor： Bahman Rabii ,  Omer Gimenez Llach ,  Brandon M. Pearcy ,  Nathan P. Lucash

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0245 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Techniques for affecting display of content may include receiving a request for content to supplement a response to an input initiated by a first user; outputting first content in response to the request, where the first content includes a control feature that is displayable along with the first content, and where the control feature enables the first user to register a negative reaction to the first content; obtaining information relating to the first content based on the negative reaction; identifying second content having one or more characteristics in common with the first content; identifying one or more second users having one or more characteristics in common with the first user; and using the information relating to the first content in determining whether to provide the second content to the one or more second users.

Abstract translation: 用于影响内容显示的技术可以包括接收对内容的请求以补充对由第一用户发起的输入的响应; 响应于所述请求输出第一内容，其中所述第一内容包括可与所述第一内容一起显示的控制特征，以及所述控制特征使得所述第一用户能够向所述第一内容注册否定的反应; 基于负反应获得与第一内容有关的信息; 识别具有与所述第一内容相同的一个或多个特征的第二内容; 识别具有与第一用户共同的一个或多个特征的一个或多个第二用户; 以及在确定是否向所述一个或多个第二用户提供所述第二内容时，使用与所述第一内容有关的信息。