PROVIDING IMAGE-LIKE VERSIONS OF TEXT ADVERTISEMENTS

    公开(公告)号:US20170372377A1

    公开(公告)日:2017-12-28

    申请号:US14318528

    申请日:2014-06-27

    Applicant: Google Inc.

    CPC classification number: G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for an advertisement for presentation in a slot. The request includes selection criteria. At least one selection criterion indicates a preference for display advertisements. Using the selection criteria, without regard for the preference, candidate advertisements are identified from an inventory that includes both display and other types of advertisements. An auction is conducted, including the identified candidates, determining a winning bid. A type of advertisement for the winning bid is determined. When the winning bid is associated with a display advertisement, a display advertisement is provided. When the winning bid is associated with a text advertisement, rendering parameters associated with the text advertisement are adjusted or added to enable display of an image-like version of the text advertisement, which is provided with the adjusted rendering parameters.

    METHODS, SYSTEMS, AND MEDIA FOR MEDIA GUIDANCE

    公开(公告)号:US20170285912A1

    公开(公告)日:2017-10-05

    申请号:US15084832

    申请日:2016-03-30

    Applicant: Google Inc.

    Abstract: Methods, systems, and media for providing media guidance are provided. In some embodiments, the method comprises: receiving a request to browse through related content; receiving a plurality of content clips, wherein each content clip corresponds to a portion of a corresponding content item; causing a first content clip to be presented; in response to determining that presentation of the first content clip has been completed, causing a second content clip to be presented; receiving a user input indicating a user preference related to the second content clip; in response to receiving the user input, requesting a third content clip based on the user preference related to the second content clip; receiving the third content clip, wherein the third content clip has been identified based at least in part on metadata associated with the second content clip and metadata associated with the third content clip; and causing the third content clip to be presented.

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