Targeting an aggregate group
    11.
    发明授权

    公开(公告)号:US10997631B2

    公开(公告)日:2021-05-04

    申请号:US16541594

    申请日:2019-08-15

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing to a group, the group being designated by the user; and targeting additional content to the group based on the received user input.

    ANNOTATING AND TRANSMITTING AUDIO CONTENT ITEMS

    公开(公告)号:US20210097570A1

    公开(公告)日:2021-04-01

    申请号:US17118481

    申请日:2020-12-10

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, are described for providing content. A method includes transmitting an audio content item that is presented to a user of a personal digital assistant through a speaker; receiving digital information that includes spoken information that was submitted through the personal digital assistant by the user and converted into the digital information, the received digital information including data specifying one or more other users with which the audio content item is to be shared; annotating the audio content item with an annotation including at least some of the digital information and data specifying that the user is the source of the annotation; and transmitting the audio content item and the annotation to the one or more other users with which the audio content is to be shared as specified by the digital information.

    Following content providers in a social context

    公开(公告)号:US10748187B2

    公开(公告)日:2020-08-18

    申请号:US15840075

    申请日:2017-12-13

    Applicant: Google LLC

    Abstract: In general, a method for providing content to a user includes providing a content item to a user responsive to a received request. The content item is displayed to the user in a slot associated with a third party content site. The content item includes a first annotation providing information for or about re-publishing the content item. A request is received from the user to follow a content provider associated with the content item. The user is designated as being interested in updated content from the content provider. Designating the user includes presenting information about the user to one or more of the content provider or a social application that includes a content provider presence so as to allow for updates associated with the content provider to be followed by the user.

    Facilitating Following a Content Provider
    14.
    发明申请

    公开(公告)号:US20190164235A1

    公开(公告)日:2019-05-30

    申请号:US16262136

    申请日:2019-01-30

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

    Software development kit platform
    15.
    发明授权

    公开(公告)号:US10042684B2

    公开(公告)日:2018-08-07

    申请号:US15307511

    申请日:2015-04-29

    Applicant: GOOGLE LLC

    Abstract: A computing system including a first and a second application. The first application includes a first local software development kit (SDK) platform instance, and the first local SDK platform instance includes a first non-core SDK module instance, an application discovery module, and an inter-application communication module. The second application includes a second local SDK platform instance. The first non-core SDK module instance is configured to is a request to the application discovery module. Upon receipt of the request, the discovery module is configured to determine that the second local SDK platform instance includes a second non-core SDK module instance that is configured to service the request. The first local SDK platform instance, based on the determination, is configured to generate a deep link associated with the second application based on data collected by the first local SDK platform instance and provide the deep link to the first non-core SDK module.

    FOLLOWING CONTENT PROVIDERS IN A SOCIAL CONTEXT

    公开(公告)号:US20180101868A1

    公开(公告)日:2018-04-12

    申请号:US15840075

    申请日:2017-12-13

    Applicant: Google LLC

    Abstract: In general, a method for providing content to a user includes providing a content item to a user responsive to a received request. The content item is displayed to the user in a slot associated with a third party content site. The content item includes a first annotation providing information for or about re-publishing the content item. A request is received from the user to follow a content provider associated with the content item. The user is designated as being interested in updated content from the content provider. Designating the user includes presenting information about the user to one or more of the content provider or a social application that includes a content provider presence so as to allow for updates associated with the content provider to be followed by the user.

    Facilitating Following a Content Provider

    公开(公告)号:US20210150636A1

    公开(公告)日:2021-05-20

    申请号:US17161050

    申请日:2021-01-28

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

    Targeting an aggregate group
    20.
    发明授权

    公开(公告)号:US10430836B2

    公开(公告)日:2019-10-01

    申请号:US15262273

    申请日:2016-09-12

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing to a group, the group being designated by the user; and targeting additional content to the group based on the received user input.

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