Attributing Loss of Engagement with an Online System Using Temporal Partitioning of Training Data for a Churn Prediction Model

    公开(公告)号:US20250061350A1

    公开(公告)日:2025-02-20

    申请号:US18233828

    申请日:2023-08-14

    Applicant: Maplebear Inc.

    Abstract: An online system trains a churn prediction model to attribute a churn event to one or more causal events. The churn prediction model receives customer features and online system features as inputs. Various causal events that occur affect one or more online system features. To avoid biasing the churn prediction model using input features that are related to possible causal events, the online system determines customer features and online system features based on customer interactions occurring in different time intervals. The customer features are determined from interactions in a time interval that is earlier than a time interval from which interactions are used to determine online system features. Such time segmenting decorrelates the features input to the model from the events, reducing potential bias from the causal events on the churn prediction model.

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