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公开(公告)号：US07921416B2
公开(公告)日：2011-04-05
申请号：US11551336
申请日：2006-10-20
申请人： Marcus Felipe Fontoura , Vanja Josifovski , Shanmugasundaram Ravikumar , Christopher Olston , Benjamin Clay Reed , Andrew Tomkins
发明人： Marcus Felipe Fontoura , Vanja Josifovski , Shanmugasundaram Ravikumar , Christopher Olston , Benjamin Clay Reed , Andrew Tomkins
IPC分类号： G06F9/45
CPC分类号： G06F17/30427 , G06F17/3041
摘要： The present invention, in an example embodiment, provides a special-purpose formal language and translator for the parallel processing of large databases in a distributed system. The special-purpose language has features of both a declarative programming language and a procedural programming language and supports the co-grouping of tables, each with an arbitrary alignment function, and the specification of procedural operations to be performed on the resulting co-groups. The language's translator translates a program in the language into optimized structured calls to an application programming interface for implementations of functionality related to the parallel processing of tasks over a distributed system. In an example embodiment, the application programming interface includes interfaces for MapReduce functionality, whose implementations are supplemented by the embodiment.
摘要翻译： 本发明在一个示例性实施例中提供了用于并行处理分布式系统中的大型数据库的专用形式语言和翻译器。 专用语言具有声明式编程语言和程序性编程语言的特征，并且支持表的共同分组，每个表具有任意对齐功能，以及对所得到的协同组执行的过程操作的说明。 语言的翻译者将语言中的程序转换为应用程序编程接口的优化结构化调用，以实现与分布式系统上并行处理任务相关的功能。 在示例实施例中，应用编程接口包括用于MapReduce功能的接口，其实现由该实施例补充。
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12.发明申请公开(公告)号：US20080201219A1
公开(公告)日：2008-08-21
申请号：US11708273
申请日：2007-02-20
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0257 , G06Q30/02
摘要： A system and method to facilitate classification of search queries and selection of associated advertising information over a network are described. A search query received from a user over a network is processed to retrieve a predetermined number of query results. The predetermined number of query results is further classified to select one or more categories associated with the query results. Finally, advertising information is selected based on the one or more selected categories for further display to the user in connection with the query results.
摘要翻译： 描述了一种促进搜索查询分类和通过网络选择相关广告信息的系统和方法。 处理通过网络从用户接收的搜索查询以检索预定数量的查询结果。 预定数量的查询结果被进一步分类以选择与查询结果相关联的一个或多个类别。 最后，基于一个或多个所选类别来选择广告信息，以便与查询结果相关联地向用户进一步显示。
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公开(公告)号：US20080098370A1
公开(公告)日：2008-04-24
申请号：US11551336
申请日：2006-10-20
申请人： Marcus Felipe Fontoura , Vanja Josifovski , Shanmugasundaram Ravikumar , Christopher Olston , Benjamin Clay Reed , Andrew Tomkins
发明人： Marcus Felipe Fontoura , Vanja Josifovski , Shanmugasundaram Ravikumar , Christopher Olston , Benjamin Clay Reed , Andrew Tomkins
IPC分类号： G06F9/45
CPC分类号： G06F17/30427 , G06F17/3041
摘要： The present invention, in an example embodiment, provides a special-purpose formal language and translator for the parallel processing of large databases in a distributed system. The special-purpose language has features of both a declarative programming language and a procedural programming language and supports the co-grouping of tables, each with an arbitrary alignment function, and the specification of procedural operations to be performed on the resulting co-groups. The language's translator translates a program in the language into optimized structured calls to an application programming interface for implementations of functionality related to the parallel processing of tasks over a distributed system. In an example embodiment, the application programming interface includes interfaces for MapReduce functionality, whose implementations are supplemented by the embodiment.
摘要翻译： 本发明在一个示例性实施例中提供了用于并行处理分布式系统中的大型数据库的专用形式语言和翻译器。 专用语言具有声明式编程语言和程序性编程语言的特征，并且支持表的共同分组，每个表具有任意对齐功能，以及对所得到的协同组执行的过程操作的说明。 语言的翻译者将语言中的程序转换为应用程序编程接口的优化结构化调用，以实现与分布式系统上并行处理任务相关的功能。 在示例实施例中，应用编程接口包括用于MapReduce功能的接口，其实现由该实施例补充。
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14.发明申请System and Method to Facilitate Classification and Storage of Events in a Network 有权促进网络中事件分类和存储的系统和方法公开(公告)号：US20090024469A1
公开(公告)日：2009-01-22
申请号：US11781170
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： A system and method to facilitate classification and storage of events in a network are described. An event and associated content information are received from an entity over a network. The content information is further analyzed to determine one or more themes representing subject matter related to the content information. The event is further classified according to the themes into one or more corresponding categories. Finally, the event is stored into one or more corresponding databases of a data storage module according to the one or more corresponding categories.
摘要翻译： 描述了促进网络中的事件的分类和存储的系统和方法。 通过网络从实体接收事件和相关内容信息。 进一步分析内容信息以确定表示与内容信息相关的主题的一个或多个主题。 该事件根据主题进一步分类为一个或多个相应的类别。 最后，根据一个或多个相应的类别将事件存储到数据存储模块的一个或多个相应的数据库中。
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15.发明申请Methods of dynamically creating personalized internet advertisements based on advertiser input 有权基于广告客户输入动态创建个性化互联网广告的方法公开(公告)号：US20080201220A1
公开(公告)日：2008-08-21
申请号：US11708396
申请日：2007-02-20
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0258 , G06Q30/02 , G06Q30/0264
摘要： The World Wide Web portion of the Internet is largely supported by advertising. To deliver the most effective advertising, a system for dynamically creating customized advertisements is introduced. The behavior and any demographic information known about web viewers is used to select an advertising template that will be used to create an advertisement. The advertisement template comprises an incomplete advertisement with certain missing information along with identifiers for functions that may be used to complete the advertisement. In one embodiment, the functions may specify how the advertiser associated with the advertisement template may be contacted with the demographic information known about the user in order to fill in the missing portions of advertisement template. For example, the advertisement may concern flights to Hawaii and the advertiser may fill in the price of a flight to Hawaii based upon being provided with the user's location. The complete advertisement may then be displayed to the user.
摘要翻译： 互联网的万维网部分在很大程度上得到了广告的支持。 为了提供最有效的广告，介绍了一种用于动态创建自定义广告的系统。 已知的关于网络浏览者的行为和任何人口统计信息用于选择将用于创建广告的广告模板。 广告模板包括具有某些缺失信息的不完整广告以及可用于完成广告的功能的标识符。 在一个实施例中，功能可以指定如何将与广告模板相关联的广告商与关于用户已知的人口统计信息联系起来，以便填充广告模板的缺失部分。 例如，广告可能涉及到夏威夷的航班，并且广告商可以根据被提供用户的位置来填写飞往夏威夷的航班的价格。 然后可以向用户显示完整的广告。
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公开(公告)号：US20080010250A1
公开(公告)日：2008-01-10
申请号：US11483047
申请日：2006-07-07
申请人： Marcus Felipe Fontoura , Vanja Josifovski , Christopher Olston , Shanmugasundaram Ravikumar , Andrew Tomkins
发明人： Marcus Felipe Fontoura , Vanja Josifovski , Christopher Olston , Shanmugasundaram Ravikumar , Andrew Tomkins
IPC分类号： G06F17/30
CPC分类号： G06F16/3325 , G06F16/951
摘要： An improved system and method is provided for searching a collection of objects that may be located in hierarchies of auxiliary information for retrieval of response objects. A framework to perform a generalization search in hierarchies may be used to generalize a search by moving up to a higher level in a hierarchy of taxonomies or to specialize a search by moving down to a lower level in the hierarchy of taxonomies. Once the system may decide to enumerate response objects at a particular level of generalization, a budgeted generalization search may be used for enumerating a set of response objects within a budgeted cost.
摘要翻译： 提供了一种改进的系统和方法，用于搜索可能位于用于检索响应对象的辅助信息的层级中的对象的集合。 在层次结构中执行泛化搜索的框架可以用于通过在分类法的层次结构中移动到更高级别来推广搜索，或者通过向下移动到分类法层级中的较低级别来专门化搜索。 一旦系统可以决定在特定的泛化级别枚举响应对象，则可以使用预算的泛化搜索来枚举在预算成本内的一组响应对象。
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17.发明授权System and method to facilitate importation of data taxonomies within a network 有权促进网络内数据分类的输入的系统和方法公开(公告)号：US07991806B2
公开(公告)日：2011-08-02
申请号：US11781183
申请日：2007-07-20
IPC分类号： G06F17/30
CPC分类号： G06F17/30734 , G06Q30/0241
摘要： A system and method to facilitate importation of data taxonomies within a network are described. Advertiser entities access a data storage module within a network-based entity to retrieve content information from one or more content taxonomies stored within the data storage module. Subsequently, the advertiser entities select advertisements targeted to specific users based on the retrieved content information and further transmit the advertisements to the network-based entity. Furthermore, publisher entities and/or advertiser entities transmit data, such as, for example, associated taxonomy information, to the network-based entity. The entity receives the respective taxonomy information and parses the taxonomy information to extract node information and associated categories related to the received information. Finally, the entity integrates the node information and associated categories into one or more taxonomies stored within the data storage module. Alternatively, the entity maps the node information and associated categories into corresponding nodes within one or more taxonomies stored within the data storage module, and further stores the mapping information into a mapping database within the data storage module.
摘要翻译： 描述了一种促进网络中数据分类的输入的系统和方法。 广告商实体访问基于网络的实体内的数据存储模块，以从存储在数据存储模块内的一个或多个内容分类法检索内容信息。 随后，广告商实体根据检索到的内容信息选择针对特定用户的广告，并且进一步将广告发送到基于网络的实体。 此外，发布者实体和/或广告商实体将数据（例如相关联的分类信息）发送到基于网络的实体。 实体接收相应的分类信息并解析分类信息以提取与所接收信息相关的节点信息和相关类别。 最后，实体将节点信息和相关类别整合到存储在数据存储模块内的一个或多个分类。 或者，实体将节点信息和相关联的类别映射到存储在数据存储模块内的一个或多个分类法内的对应节点，并且还将映射信息存储到数据存储模块内的映射数据库中。
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18.发明申请SYSTEM AND METHOD TO FACILITATE IMPORTATION OF DATA TAXONOMIES WITHIN A NETWORK 有权在网络中促进数据挖掘的进展的系统和方法公开(公告)号：US20090024649A1
公开(公告)日：2009-01-22
申请号：US11781183
申请日：2007-07-20
IPC分类号： G06F17/30
CPC分类号： G06F17/30734 , G06Q30/0241
摘要： A system and method to facilitate importation of data taxonomies within a network are described. Advertiser entities access a data storage module within a network-based entity to retrieve content information from one or more content taxonomies stored within the data storage module. Subsequently, the advertiser entities select advertisements targeted to specific users based on the retrieved content information and further transmit the advertisements to the network-based entity. Furthermore, publisher entities and/or advertiser entities transmit data, such as, for example, associated taxonomy information, to the network-based entity. The entity receives the respective taxonomy information and parses the taxonomy information to extract node information and associated categories related to the received information. Finally, the entity integrates the node information and associated categories into one or more taxonomies stored within the data storage module. Alternatively, the entity maps the node information and associated categories into corresponding nodes within one or more taxonomies stored within the data storage module, and further stores the mapping information into a mapping database within the data storage module.
摘要翻译： 描述了一种促进网络中数据分类的输入的系统和方法。 广告商实体访问基于网络的实体内的数据存储模块，以从存储在数据存储模块内的一个或多个内容分类法检索内容信息。 随后，广告商实体根据检索到的内容信息选择针对特定用户的广告，并且进一步将广告发送到基于网络的实体。 此外，发布者实体和/或广告商实体将数据（例如相关联的分类信息）发送到基于网络的实体。 实体接收相应的分类信息并解析分类信息以提取与所接收信息相关的节点信息和相关类别。 最后，实体将节点信息和相关类别整合到存储在数据存储模块内的一个或多个分类。 或者，实体将节点信息和相关联的类别映射到存储在数据存储模块内的一个或多个分类法内的对应节点，并且还将映射信息存储到数据存储模块内的映射数据库中。
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19.发明申请Serving Advertisements with a Webpage Based on a Referrer Address of the Webpage 审中-公开根据页面的推荐人地址为网页投放广告公开(公告)号：US20090024467A1
公开(公告)日：2009-01-22
申请号：US11781140
申请日：2007-07-20
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256 , G06Q30/0275 , G06Q30/0277
摘要： Methods for selecting advertisements to serve to a client requesting a primary webpage is provided. The client displays a referring webpage having a hyperlink to the primary webpage. Upon selection of the hyperlink, the client sends a request to a content server storing the primary webpage, the request including a referrer of the primary webpage comprising a URL address of the referring webpage. The content server sends the primary webpage to the client which includes the referrer and an advertisement request mechanism configured to make an advertisement request to an advertisement server and attach the referrer to the advertisement request. The advertisement server uses the referrer to select one or more advertisements to serve to the client. The referrer may comprise one or more search query terms submitted by the client. The advertisement server may also use the content of the primary webpage to select the one or more advertisements.
摘要翻译： 提供了选择广告以提供给请求主网页的客户端的方法。 客户端显示具有到主网页的超链接的引用网页。 在选择超链接之后，客户端向存储主网页的内容服务器发送请求，该请求包括包含引用网页的URL地址的主网页的引用者。 所述内容服务器将所述主网页发送到所述客户端，所述客户端包括所述引荐来源和广告请求机制，所述广告请求机制被配置为向广告服务器发布广告请求，并将所述引荐来者附加到所述广告请求。 广告服务器使用引荐来源来选择一个或多个向客户端发送的广告。 推荐者可以包括由客户端提交的一个或多个搜索查询词语。 广告服务器还可以使用主网页的内容来选择一个或多个广告。
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公开(公告)号：US20080010251A1
公开(公告)日：2008-01-10
申请号：US11483048
申请日：2006-07-07
申请人： Marcus Felipe Fontoura , Vanja Josifovski , Christopher Olston , Shanmugasundaram Ravikumar , Andrew Tomkins
发明人： Marcus Felipe Fontoura , Vanja Josifovski , Christopher Olston , Shanmugasundaram Ravikumar , Andrew Tomkins
IPC分类号： G06F17/30
CPC分类号： G06F17/30646 , G06F17/30864
摘要： An improved system and method is provided for searching a collection of objects that may be located in hierarchies of auxiliary information for retrieval of response objects. A framework to perform a generalization search in hierarchies may be used to generalize a search by moving up to a higher level in a hierarchy of taxonomies or to specialize a search by moving down to a lower level in the hierarchy of taxonomies. Once the system may decide to enumerate response objects at a particular level of generalization, a budgeted generalization search may be used for enumerating a set of response objects within a budgeted cost.
摘要翻译： 提供了一种改进的系统和方法，用于搜索可能位于用于检索响应对象的辅助信息的层级中的对象的集合。 在层次结构中执行泛化搜索的框架可以用于通过在分类法的层次结构中移动到更高级别来推广搜索，或者通过向下移动到分类法层级中的较低级别来专门化搜索。 一旦系统可以决定在特定的泛化级别枚举响应对象，则可以使用预算的泛化搜索来枚举在预算成本内的一组响应对象。
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