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1.发明授权System and method to facilitate matching of content to advertising information in a network 有权促进内容与网络广告信息匹配的系统和方法公开(公告)号：US08688521B2
公开(公告)日：2014-04-01
申请号：US11781147
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0277
摘要： A system and method to facilitate matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to be displayed for a user entity in association with content information within a web page requested by the user entity. Advertising information related to one or more themes of the content information on the web page is further determined, the themes representing subject matter contextually related to the content information. Advertisements are further selected from the advertising information based on keywords and metadata stored within the web page and based on a set of predetermined parameters stored within the data storage module. The selected advertisements are further ranked to obtain a ranked list of advertisements. The ranked list of advertisements is subsequently optimized based on feedback data to obtain a list of optimized advertisements to be displayed for the user entity on the requested web page.
摘要翻译： 描述了一种促进内容与网络中的广告信息匹配的系统和方法。 通过网络接收关于广告信息的请求，与用户实体请求的网页内的内容信息相关联地显示用于用户实体的广告信息。 进一步确定与网页上的内容信息的一个或多个主题相关的广告信息，表示与内容信息内容相关的主题的主题。 基于存储在网页内的关键字和元数据，并且基于存储在数据存储模块内的一组预定参数，从广告信息中进一步选择广告。 所选择的广告被进一步排名以获得排名的广告列表。 随后基于反馈数据优化广告的排名列表，以获得要在所请求的网页上为用户实体显示的优化广告的列表。
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2.发明申请System and Method to Facilitate Classification and Storage of Events in a Network 有权促进网络中事件分类和存储的系统和方法公开(公告)号：US20090024469A1
公开(公告)日：2009-01-22
申请号：US11781170
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： A system and method to facilitate classification and storage of events in a network are described. An event and associated content information are received from an entity over a network. The content information is further analyzed to determine one or more themes representing subject matter related to the content information. The event is further classified according to the themes into one or more corresponding categories. Finally, the event is stored into one or more corresponding databases of a data storage module according to the one or more corresponding categories.
摘要翻译： 描述了促进网络中的事件的分类和存储的系统和方法。 通过网络从实体接收事件和相关内容信息。 进一步分析内容信息以确定表示与内容信息相关的主题的一个或多个主题。 该事件根据主题进一步分类为一个或多个相应的类别。 最后，根据一个或多个相应的类别将事件存储到数据存储模块的一个或多个相应的数据库中。
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3.发明授权System and method to facilitate classification and storage of events in a network 有权促进网络中事件分类和存储的系统和方法公开(公告)号：US08666819B2
公开(公告)日：2014-03-04
申请号：US11781170
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： A system and method to facilitate classification and storage of events in a network are described. An event and associated content information are received from an entity over a network. The content information is further analyzed to determine one or more themes representing subject matter related to the content information. The event is further classified according to the themes into one or more corresponding categories. Finally, the event is stored into one or more corresponding databases of a data storage module according to the one or more corresponding categories.
摘要翻译： 描述了促进网络中的事件的分类和存储的系统和方法。 通过网络从实体接收事件和相关内容信息。 进一步分析内容信息以确定表示与内容信息相关的主题的一个或多个主题。 该事件根据主题进一步分类为一个或多个相应的类别。 最后，根据一个或多个相应的类别将事件存储到数据存储模块的一个或多个相应的数据库中。
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4.发明申请System and Method to Facilitate Mapping and Storage of Data Within One or More Data Taxonomies 审中-公开在一个或多个数据分类中促进数据映射和存储的系统和方法公开(公告)号：US20090024623A1
公开(公告)日：2009-01-22
申请号：US11781176
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06F16/951
摘要： A system and method to facilitate mapping and storage of data within one or more data taxonomies are described. Content information is received over a network. The content information is further analyzed to determine at least one theme representing subject matter related to the content information. Finally, the content information is stored within respective predetermined categories organized within at least one taxonomy, the predetermined categories being associated with the at least one theme.
摘要翻译： 描述了一种有助于在一个或多个数据分类中映射和存储数据的系统和方法。 通过网络接收内容信息。 进一步分析内容信息以确定表示与内容信息相关的主题的至少一个主题。 最后，将内容信息存储在组织在至少一个分类法内的各个预定类别内，预定类别与至少一个主题相关联。
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5.发明申请System and Method to Facilitate Matching of Content to Advertising Information in a Network 有权促进网络内容与广告信息匹配的系统和方法公开(公告)号：US20090024468A1
公开(公告)日：2009-01-22
申请号：US11781147
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0277
摘要： A system and method to facilitate matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to he displayed for a user entity in association with content information within a web page requested by the user entity. Advertising information related to one or more themes of the content information on the web page is further determined, the themes representing subject matter contextually related to the content information. Advertisements are further selected from the advertising information based on keywords and metadata stored within the web page and based on a set of predetermined parameters stored within the data storage module. The selected advertisements are further ranked to obtain a ranked list of advertisements. The ranked list of advertisements is subsequently optimized based on feedback data to obtain a list of optimized advertisements to be displayed for the user entity on the requested web page.
摘要翻译： 描述了一种促进内容与网络中的广告信息匹配的系统和方法。 通过网络接收对广告信息的请求，所述广告信息与用户实体所请求的网页内的内容信息相关联地显示给用户实体。 进一步确定与网页上的内容信息的一个或多个主题相关的广告信息，表示与内容信息内容相关的主题的主题。 基于存储在网页内的关键字和元数据，并且基于存储在数据存储模块内的一组预定参数，从广告信息中进一步选择广告。 所选择的广告被进一步排名以获得排名的广告列表。 随后基于反馈数据优化广告的排名列表，以获得要在所请求的网页上为用户实体显示的优化广告的列表。
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6.发明授权Methods of dynamically creating personalized Internet advertisements based on advertiser input 有权基于广告客户输入动态创建个性化互联网广告的方法公开(公告)号：US08650265B2
公开(公告)日：2014-02-11
申请号：US11708396
申请日：2007-02-20
CPC分类号： G06Q30/0258 , G06Q30/02 , G06Q30/0264
摘要： The World Wide Web portion of the Internet is largely supported by advertising. To deliver the most effective advertising, a system for dynamically creating customized advertisements is introduced. The behavior and any demographic information known about web viewers is used to select an advertising template that will be used to create an advertisement. The advertisement template comprises an incomplete advertisement with certain missing information along with identifiers for functions that may be used to complete the advertisement. In one embodiment, the functions may specify how the advertiser associated with the advertisement template may be contacted with the demographic information known about the user in order to fill in the missing portions of advertisement template. For example, the advertisement may concern flights to Hawaii and the advertiser may fill in the price of a flight to Hawaii based upon being provided with the user's location. The complete advertisement may then be displayed to the user.
摘要翻译： 互联网的万维网部分在很大程度上得到了广告的支持。 为了提供最有效的广告，介绍了一种用于动态创建自定义广告的系统。 已知的关于网络浏览者的行为和任何人口统计信息用于选择将用于创建广告的广告模板。 广告模板包括具有某些缺失信息的不完整广告以及可用于完成广告的功能的标识符。 在一个实施例中，功能可以指定如何将与广告模板相关联的广告商与关于用户已知的人口统计信息联系起来，以便填充广告模板的缺失部分。 例如，广告可能涉及到夏威夷的航班，并且广告商可以根据被提供用户的位置来填写飞往夏威夷的航班的价格。 然后可以向用户显示完整的广告。
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7.发明申请公开(公告)号：US20080201219A1
公开(公告)日：2008-08-21
申请号：US11708273
申请日：2007-02-20
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0257 , G06Q30/02
摘要： A system and method to facilitate classification of search queries and selection of associated advertising information over a network are described. A search query received from a user over a network is processed to retrieve a predetermined number of query results. The predetermined number of query results is further classified to select one or more categories associated with the query results. Finally, advertising information is selected based on the one or more selected categories for further display to the user in connection with the query results.
摘要翻译： 描述了一种促进搜索查询分类和通过网络选择相关广告信息的系统和方法。 处理通过网络从用户接收的搜索查询以检索预定数量的查询结果。 预定数量的查询结果被进一步分类以选择与查询结果相关联的一个或多个类别。 最后，基于一个或多个所选类别来选择广告信息，以便与查询结果相关联地向用户进一步显示。
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8.发明申请Methods of dynamically creating personalized internet advertisements based on advertiser input 有权基于广告客户输入动态创建个性化互联网广告的方法公开(公告)号：US20080201220A1
公开(公告)日：2008-08-21
申请号：US11708396
申请日：2007-02-20
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0258 , G06Q30/02 , G06Q30/0264
摘要： The World Wide Web portion of the Internet is largely supported by advertising. To deliver the most effective advertising, a system for dynamically creating customized advertisements is introduced. The behavior and any demographic information known about web viewers is used to select an advertising template that will be used to create an advertisement. The advertisement template comprises an incomplete advertisement with certain missing information along with identifiers for functions that may be used to complete the advertisement. In one embodiment, the functions may specify how the advertiser associated with the advertisement template may be contacted with the demographic information known about the user in order to fill in the missing portions of advertisement template. For example, the advertisement may concern flights to Hawaii and the advertiser may fill in the price of a flight to Hawaii based upon being provided with the user's location. The complete advertisement may then be displayed to the user.
摘要翻译： 互联网的万维网部分在很大程度上得到了广告的支持。 为了提供最有效的广告，介绍了一种用于动态创建自定义广告的系统。 已知的关于网络浏览者的行为和任何人口统计信息用于选择将用于创建广告的广告模板。 广告模板包括具有某些缺失信息的不完整广告以及可用于完成广告的功能的标识符。 在一个实施例中，功能可以指定如何将与广告模板相关联的广告商与关于用户已知的人口统计信息联系起来，以便填充广告模板的缺失部分。 例如，广告可能涉及到夏威夷的航班，并且广告商可以根据被提供用户的位置来填写飞往夏威夷的航班的价格。 然后可以向用户显示完整的广告。
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9.发明申请Methods of dynamically creating personalized internet advertisements based on content 审中-公开基于内容动态创建个性化互联网广告的方法公开(公告)号：US20080201218A1
公开(公告)日：2008-08-21
申请号：US11708272
申请日：2007-02-20
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0276 , G06Q30/02 , G06Q30/0256 , G06Q30/0277
摘要： Advertising is used to generate awareness of commercial Internet web sites. To greatly simplify the marketing of a commercial Internet web site, the automatic creation of an advertising campaign would be desirable. A method of automatically creating an Internet web site may be performed by first crawling through the Internet web site to identify products and services offered by the Internet web site. Information about the identified products and services is stored. The system then creates advertisements for the identified products and services. The advertisements may include images, text, a link to the web page where the product or service was found, and keywords associated with the product or service. The automatically created advertisements may then be placed into an advertisement pool for use with advertising supported web sites. The automatic Internet advertisement campaign creations system of the present invention may be used to create free trial advertisement campaigns for potential advertising clients.
摘要翻译： 广告用于提高商业互联网网站的意识。 为了大大简化商业互联网网站的营销，自动创建广告活动将是可取的。 可以通过首先通过因特网网站爬行来识别因特网网站提供的产品和服务来执行自动创建因特网网站的方法。 存储有关已识别产品和服务的信息。 然后系统为所识别的产品和服务创建广告。 广告可以包括图像，文本，找到产品或服务的网页的链接以及与产品或服务相关联的关键字。 然后可以将自动创建的广告放置在广告池中，以用于支持的网站的广告。 本发明的自动互联网广告活动创作系统可以用于为潜在的广告客户创建免费试用广告活动。
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10.发明授权System and method to facilitate importation of data taxonomies within a network 有权促进网络内数据分类的输入的系统和方法公开(公告)号：US07991806B2
公开(公告)日：2011-08-02
申请号：US11781183
申请日：2007-07-20
IPC分类号： G06F17/30
CPC分类号： G06F17/30734 , G06Q30/0241
摘要： A system and method to facilitate importation of data taxonomies within a network are described. Advertiser entities access a data storage module within a network-based entity to retrieve content information from one or more content taxonomies stored within the data storage module. Subsequently, the advertiser entities select advertisements targeted to specific users based on the retrieved content information and further transmit the advertisements to the network-based entity. Furthermore, publisher entities and/or advertiser entities transmit data, such as, for example, associated taxonomy information, to the network-based entity. The entity receives the respective taxonomy information and parses the taxonomy information to extract node information and associated categories related to the received information. Finally, the entity integrates the node information and associated categories into one or more taxonomies stored within the data storage module. Alternatively, the entity maps the node information and associated categories into corresponding nodes within one or more taxonomies stored within the data storage module, and further stores the mapping information into a mapping database within the data storage module.
摘要翻译： 描述了一种促进网络中数据分类的输入的系统和方法。 广告商实体访问基于网络的实体内的数据存储模块，以从存储在数据存储模块内的一个或多个内容分类法检索内容信息。 随后，广告商实体根据检索到的内容信息选择针对特定用户的广告，并且进一步将广告发送到基于网络的实体。 此外，发布者实体和/或广告商实体将数据（例如相关联的分类信息）发送到基于网络的实体。 实体接收相应的分类信息并解析分类信息以提取与所接收信息相关的节点信息和相关类别。 最后，实体将节点信息和相关类别整合到存储在数据存储模块内的一个或多个分类。 或者，实体将节点信息和相关联的类别映射到存储在数据存储模块内的一个或多个分类法内的对应节点，并且还将映射信息存储到数据存储模块内的映射数据库中。
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