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1.发明授权System and method to facilitate matching of content to advertising information in a network 有权促进内容与网络广告信息匹配的系统和方法公开(公告)号：US08688521B2
公开(公告)日：2014-04-01
申请号：US11781147
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0277
摘要： A system and method to facilitate matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to be displayed for a user entity in association with content information within a web page requested by the user entity. Advertising information related to one or more themes of the content information on the web page is further determined, the themes representing subject matter contextually related to the content information. Advertisements are further selected from the advertising information based on keywords and metadata stored within the web page and based on a set of predetermined parameters stored within the data storage module. The selected advertisements are further ranked to obtain a ranked list of advertisements. The ranked list of advertisements is subsequently optimized based on feedback data to obtain a list of optimized advertisements to be displayed for the user entity on the requested web page.
摘要翻译： 描述了一种促进内容与网络中的广告信息匹配的系统和方法。 通过网络接收关于广告信息的请求，与用户实体请求的网页内的内容信息相关联地显示用于用户实体的广告信息。 进一步确定与网页上的内容信息的一个或多个主题相关的广告信息，表示与内容信息内容相关的主题的主题。 基于存储在网页内的关键字和元数据，并且基于存储在数据存储模块内的一组预定参数，从广告信息中进一步选择广告。 所选择的广告被进一步排名以获得排名的广告列表。 随后基于反馈数据优化广告的排名列表，以获得要在所请求的网页上为用户实体显示的优化广告的列表。
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2.发明申请System and Method to Facilitate Classification and Storage of Events in a Network 有权促进网络中事件分类和存储的系统和方法公开(公告)号：US20090024469A1
公开(公告)日：2009-01-22
申请号：US11781170
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： A system and method to facilitate classification and storage of events in a network are described. An event and associated content information are received from an entity over a network. The content information is further analyzed to determine one or more themes representing subject matter related to the content information. The event is further classified according to the themes into one or more corresponding categories. Finally, the event is stored into one or more corresponding databases of a data storage module according to the one or more corresponding categories.
摘要翻译： 描述了促进网络中的事件的分类和存储的系统和方法。 通过网络从实体接收事件和相关内容信息。 进一步分析内容信息以确定表示与内容信息相关的主题的一个或多个主题。 该事件根据主题进一步分类为一个或多个相应的类别。 最后，根据一个或多个相应的类别将事件存储到数据存储模块的一个或多个相应的数据库中。
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3.发明授权System and method to facilitate classification and storage of events in a network 有权促进网络中事件分类和存储的系统和方法公开(公告)号：US08666819B2
公开(公告)日：2014-03-04
申请号：US11781170
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： A system and method to facilitate classification and storage of events in a network are described. An event and associated content information are received from an entity over a network. The content information is further analyzed to determine one or more themes representing subject matter related to the content information. The event is further classified according to the themes into one or more corresponding categories. Finally, the event is stored into one or more corresponding databases of a data storage module according to the one or more corresponding categories.
摘要翻译： 描述了促进网络中的事件的分类和存储的系统和方法。 通过网络从实体接收事件和相关内容信息。 进一步分析内容信息以确定表示与内容信息相关的主题的一个或多个主题。 该事件根据主题进一步分类为一个或多个相应的类别。 最后，根据一个或多个相应的类别将事件存储到数据存储模块的一个或多个相应的数据库中。
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4.发明申请System and Method to Facilitate Mapping and Storage of Data Within One or More Data Taxonomies 审中-公开在一个或多个数据分类中促进数据映射和存储的系统和方法公开(公告)号：US20090024623A1
公开(公告)日：2009-01-22
申请号：US11781176
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06F16/951
摘要： A system and method to facilitate mapping and storage of data within one or more data taxonomies are described. Content information is received over a network. The content information is further analyzed to determine at least one theme representing subject matter related to the content information. Finally, the content information is stored within respective predetermined categories organized within at least one taxonomy, the predetermined categories being associated with the at least one theme.
摘要翻译： 描述了一种有助于在一个或多个数据分类中映射和存储数据的系统和方法。 通过网络接收内容信息。 进一步分析内容信息以确定表示与内容信息相关的主题的至少一个主题。 最后，将内容信息存储在组织在至少一个分类法内的各个预定类别内，预定类别与至少一个主题相关联。
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5.发明申请System and Method to Facilitate Matching of Content to Advertising Information in a Network 有权促进网络内容与广告信息匹配的系统和方法公开(公告)号：US20090024468A1
公开(公告)日：2009-01-22
申请号：US11781147
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0277
摘要： A system and method to facilitate matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to he displayed for a user entity in association with content information within a web page requested by the user entity. Advertising information related to one or more themes of the content information on the web page is further determined, the themes representing subject matter contextually related to the content information. Advertisements are further selected from the advertising information based on keywords and metadata stored within the web page and based on a set of predetermined parameters stored within the data storage module. The selected advertisements are further ranked to obtain a ranked list of advertisements. The ranked list of advertisements is subsequently optimized based on feedback data to obtain a list of optimized advertisements to be displayed for the user entity on the requested web page.
摘要翻译： 描述了一种促进内容与网络中的广告信息匹配的系统和方法。 通过网络接收对广告信息的请求，所述广告信息与用户实体所请求的网页内的内容信息相关联地显示给用户实体。 进一步确定与网页上的内容信息的一个或多个主题相关的广告信息，表示与内容信息内容相关的主题的主题。 基于存储在网页内的关键字和元数据，并且基于存储在数据存储模块内的一组预定参数，从广告信息中进一步选择广告。 所选择的广告被进一步排名以获得排名的广告列表。 随后基于反馈数据优化广告的排名列表，以获得要在所请求的网页上为用户实体显示的优化广告的列表。
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