公开(公告)号：US20210295186A1

公开(公告)日：2021-09-23

申请号：US17262639

申请日：2019-08-02

申请人： REALEYES OÜ

发明人： Elnar HAJIYEV ,  Martin SALO

IPC分类号： G06N5/04 ,  G06F16/903

摘要： A computer-implemented system in which information is obtained form a user using an automated (i.e. non-human, computerised) interface that is arranged to dynamically adapt questioning based on received feedback from the user. The automated interface may comprise: (i) an agent for extracting information (e.g. meaning, sentiment, etc.) from feedback information from the user and using it to determine a direction for further questioning, and (ii) an agent for controlling the manner in which the further questioning is expressed to the user. The interface may be embodiment as a feedback collection manager communicatively connected over a network with a client device to receive the feedback information, wherein the feedback collection manager comprises: an AI-based topic generator module configured to generate a queiy topic; and an automated interactive question generator for directing an interactive information exchange with the client device using the generated queiy topic.

公开(公告)号：US20180330249A1

公开(公告)日：2018-11-15

申请号：US15775122

申请日：2016-11-17

申请人： REALEYES OÜ

发明人： Elnar HAJIYEV ,  Martin SALO ,  Javier OROZCO

IPC分类号： G06N5/04 ,  G06Q30/02

CPC分类号： G06N5/04 ,  G06N99/005 ,  G06Q30/0202 ,  G06Q30/0242

摘要： A computer-implement method of predicting commercial effectiveness of a piece of media content without collecting data from potential consumers. The method comprises extracting an information-rich content-based parameter from the media content. The parameter may be a vector having a predetermined, e.g. fixed, dimensionality that is designed as an input in a performance data prediction engine. By enabling the same type of parameter to be extracted from media content of different types and durations, the technique proposed allows media content for which performance data has already been gathered to be used to predict performance data for media content. The prediction can be done based on a comparison of the content-based parameters extracted from media content. Alternatively, machine learning techniques may be used to generate a model using known performance data, whereby the model can use the content-based parameter from new media content to predict performance data.

公开(公告)号：US20170249663A1

公开(公告)日：2017-08-31

申请号：US15506652

申请日：2015-09-01

申请人： REALEYES OÜ

发明人： Elnar HAJIYEV ,  Martin SALO

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0254 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0275 ,  G06Q30/0277

摘要： Embodiments of the invention provide a computer-implemented method of participating in a web-based content provision process, e.g. an ad-bidding process for proposing an ad to serve for an ad impression. The method can include recording physical behavioural information, e.g. emotional state, attentiveness, gaze tracking, etc., to infer or further refine a user profile for a user or to establish or further refine a target profile for a piece of media content, e.g. an advertisement. A quantitative indicator can be obtained by comparing user profiles with target profiles, which can be used to automate the content provision process. The process can use a plurality of preset user types and a plurality of preset ad target types, whereby each user is allocated to one or more of the preset user types and each ad is allocated to one or more of the preset ad types.

公开(公告)号：US20160198238A1

公开(公告)日：2016-07-07

申请号：US14911643

申请日：2014-08-14

申请人： REALEYES OÜ

发明人： Elnar HAJIYEV ,  Martin SALO

IPC分类号： H04N21/81 ,  H04N21/25 ,  H04N21/4788 ,  H04N21/258 ,  H04N21/4223 ,  H04N21/442 ,  H04N21/466 ,  H04N21/45

CPC分类号： H04N21/812 ,  H04N21/251 ,  H04N21/25883 ,  H04N21/42201 ,  H04N21/4223 ,  H04N21/4415 ,  H04N21/442 ,  H04N21/4532 ,  H04N21/4667 ,  H04N21/4668 ,  H04N21/4788

摘要： A method of initiating and controlling computer user behavioural data (e.g., emotional state information) collection and processing within the structure of a video ad response provides an analysis of video ad effectiveness as a result of interaction with the computer user. A behavioural data collection and processing module is caused to run by the execution of a Video Ad Standard Template (VAST) compliant video ad response in a video player. The data collection and processing module may be obtained by calling a resource identifier contained in the video ad response, or by providing an executable application within the served video ad response itself. In more particular methods according to the invention, processing of collected data is managed so as to improve the efficiency of media playback at the client computer and communications with remote servers.

摘要翻译： 在视频广告响应的结构内启动和控制计算机用户行为数据（例如，情绪状态信息）收集和处理的方法提供了与计算机用户的交互的结果对视频广告有效性的分析。 通过在视频播放器中执行视频广告标准模板（VAST）视频广告响应，使行为数据收集和处理模块运行。 数据收集和处理模块可以通过调用包含在视频广告响应中的资源标识符，或者通过在所提供的视频广告响应本身内提供可执行应用来获得。 在根据本发明的更具体的方法中，管理收集的数据的处理，以便提高客户端计算机上的媒体回放的效率和与远程服务器的通信。