公开(公告)号：US20220067791A1

公开(公告)日：2022-03-03

申请号：US17461160

申请日：2021-08-30

Applicant: Xandr Inc.

Inventor： Aaron Martin ,  Craig Miller

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, identifying a first line item having a guaranteed delivery requirement; determining whether a capacity forecast is available for the first line item and whether a forecasted capacity for the first line item is greater than a capacity threshold; responsive to the capacity forecast being available for the first line item and the forecasted capacity being greater than the capacity threshold, accessing a forecast shape curve for the first line item, wherein generating the forecast shape curve comprises normalizing the forecasted capacity based on weighting for a particular time period of a day being equal to forecasted impressions for the particular time period divided by a sum of forecasted impressions over the day; and determining whether to sell an ad space in video content to the first line item pursuant to the guaranteed delivery requirement or to a second line item pursuant to a real-time bidding process. Other embodiments are disclosed.

公开(公告)号：US20210281907A1

公开(公告)日：2021-09-09

申请号：US16987970

申请日：2020-08-07

Applicant: Xandr Inc.

Inventor： Eric Hoffert ,  Brendan Greene ,  Craig Miller

IPC: H04N21/438 ,  H04N21/4627 ,  H04N21/442

Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at least one procurable media content slot; generating according to the first viewership data an estimated viewership size associated with the viewership of media content presentations that include the at least one procurable media content slot; and providing, by the processing system, the estimated viewership size to the media procurement system. Other embodiments are disclosed.

公开(公告)号：US10943271B2

公开(公告)日：2021-03-09

申请号：US16514594

申请日：2019-07-17

Applicant: Xandr Inc.

Inventor： Craig Miller ,  Thomas Shields ,  Aaron Martin ,  Cheryl Barton

IPC: G06Q30/02

Abstract: Aspects of the subject disclosure may include, for example, receiving a request to forecast allocations for a new descriptor, the new descriptor differing from preexisting descriptors, each of the preexisting descriptors being associated with a subset of locations of a network of locations, each location corresponding to an electronic segment in electronic canvases, and the new descriptor being associated with a new subset of locations of the network of locations, identifying one or more affected descriptors having one or more overlapping subsets of locations of the network of locations and one or more non-overlapping subsets of locations of the network of locations, determining a forecast of allocated locations in each of the one or more affected descriptors; identifying, according to the forecast, at least a portion of allocated locations in the one or more overlapping subsets of locations that are displaceable resulting in a number of displaceable allocations, and determining, according to the number of displaceable allocations, a forecast of available unallocated locations with displacement. Other embodiments are disclosed.