公开(公告)号：US11259079B2

公开(公告)日：2022-02-22

申请号：US16987970

申请日：2020-08-07

Applicant: Xandr Inc.

Inventor： Eric Hoffert ,  Brendan Greene ,  Craig Miller

IPC: H04N21/438 ,  H04N21/442 ,  H04N21/4627 ,  H04N21/472

Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at least one procurable media content slot; generating according to the first viewership data an estimated viewership size associated with the viewership of media content presentations that include the at least one procurable media content slot; and providing, by the processing system, the estimated viewership size to the media procurement system. Other embodiments are disclosed.

公开(公告)号：US20220132199A1

公开(公告)日：2022-04-28

申请号：US17570453

申请日：2022-01-07

Applicant: Xandr Inc.

Inventor： Eric Hoffert ,  Brendan Greene ,  Craig Miller

IPC: H04N21/438 ,  H04N21/442 ,  H04N21/4627

Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at least one procurable media content slot; generating according to the first viewership data an estimated viewership size associated with the viewership of media content presentations that include the at least one procurable media content slot; and providing, by the processing system, the estimated viewership size to the media procurement system. Other embodiments are disclosed.

公开(公告)号：US20210281907A1

公开(公告)日：2021-09-09

申请号：US16987970

申请日：2020-08-07

Applicant: Xandr Inc.

Inventor： Eric Hoffert ,  Brendan Greene ,  Craig Miller

IPC: H04N21/438 ,  H04N21/4627 ,  H04N21/442

Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at least one procurable media content slot; generating according to the first viewership data an estimated viewership size associated with the viewership of media content presentations that include the at least one procurable media content slot; and providing, by the processing system, the estimated viewership size to the media procurement system. Other embodiments are disclosed.