摘要:
Methods, systems, and computer-readable media for search query extension are disclosed. A particular method retrieves a set of queries related to a search query from a query repository. The search query includes one or more search words and at least one search word is included in each query in the set of queries. A set of context words based on one or more computer-readable files accessible to a computer is generated and an intersection is calculated. The intersection is based on the set of queries and the set of context words. An extended search query is generated based on the calculated intersection and the search query.
摘要:
A social incentive system is described herein that formalizes information propagation through social networks in a structured and systematic way. The system provides incentives and rewards to entities who participate in propagating the information, allowing heavy influencers to gain from their influence while the marketer rewards them. The system provides one or more tools for creation and design of social incentive plans with rewards for socially distributing information, including marketing campaigns. In particular, the system introduces a semantic framework where marketers can create structured incentive plans for rewarding consumers and distribution platforms for distributing information through social networks. As users complete specified activities they earn points, and the points can be redeemed for various incentives, such as cash, debit cards, prizes, merchandise, subscriptions, and so forth. The framework is robustly designed to avoid abuse and allow for fraud detection.
摘要:
Methods, systems, and computer-readable media are disclosed for processing advertising bids based on user interactions. A particular method represents available user interactions in a probabilistic interaction graph that contains user interaction probabilities. Bids for advertising opportunities are received, and an expected overall bid value for each of the received bids is calculated using the probabilistic interaction graph. The bids with the highest expected overall bid values are awarded the advertising opportunities. The bidders awarded advertising opportunities are charged a fee that may be based on actual user interactions, the expected overall bid value of their bid, and the next-highest expected overall bid value of the received bids.
摘要:
A method of presenting information on a display monitor within a computing environment includes accessing a website containing a related collection of electronic pages, crawling the website to obtain raw image data for at least some of each of the pages, porting the raw image data into a template so that each of the crawled pages is converted into a corresponding information panel containing a mapping of the content of its respective corresponding page, and displaying each of the information panels on a respective display monitor so all of the panels are viewable to a user in a single screen shot. Related methods, apparatus, and systems are further provided.
摘要:
Security risk for a single IT asset and/or a set of IT assets in a network such as an enterprise or corporate network may be estimated and represented in a visual form by categorizing risk into different discrete levels. The IT assets may include both computing devices and users. The risk categorization uses a security assessment of an IT asset that is generated to indicate the type of security problem encountered, the severity of the problem, and the fidelity of the assessment. The asset value of an IT asset to the enterprise is also assigned. Security risk is then categorized (and a numeric risk value provided) for each IT asset for different problem types by considering the IT asset value along with the severity and fidelity of the security assessment. The security risk for the enterprise is estimated using the numeric risk value and then displayed in visual form.
摘要:
A service provides an image collection as a visual preview of content pages having a link in or otherwise related to a current page. A first content page is provided to a user and may have one or more links to additional content pages. Each of the related content pages may have one or more images. Selected images of the one or more content pages are provided in an image collection. The images may be positioned in rows, columns, or some other manner within the collection. The image collection is prepared dynamically from related content pages when the current page is loaded and does not require any software in the currently content page to be changed as the linked content pages change.
摘要:
A requested content page is provided with additional relevant content that is dynamically generated. A page originally requested by a browser application is generated and examined to determine key words, address information, and other information for which relevant content may be retrieved. The other information may not be part of the original page content, but it can be the relation between the content page and other pages. The relevant content is determined based on the results of the content page examination. After retrieving the relevant content, the retrieved content is embedded into the requested content page and provided to the requesting user. The retrieved relevant content may be provided with the requested content page in a designated portion within the requested content page, near related content in the page, and/or displayed in response to user input as a pop-up window or in a preview pane. Relevant content can be determined, retrieved and embedded in a content page by a relevant content engine implemented as a server application, client application or browser application plug-in.
摘要:
A system and method for dynamically generating a web page is disclosed. The web page includes a frame having content cells. Content for the content cells is provided based in part on business rules. A business rules engine processes, in real-time, an online interaction and determines appropriate content for the content cells. The business rules engine outputs a pointer to the content which is used to populate the content cell.
摘要:
A system and method for dynamically generating a web page is disclosed. The web page includes a frame having content cells. Content for the content cells is provided based in part on business rules. A business rules engine processes, in real-time, an online interaction and determines appropriate content for the content cells. The business rules engine outputs a pointer to the content which is used to populate the content cell.
摘要:
Techniques for determining a set of keywords associated with a document are provided. A document is received that may be classified into a taxonomy that includes a plurality of categories. A categorization ranking is determined for each category for the received document. A set of categories of the taxonomy having highest categorization rankings is determined for the received document. Documents representing the set of categories having highest categorization rankings are combined together into a cumulative representative text that includes a plurality of terms. A cumulative term corpus importance score is determined for each term in the cumulative representative text. The cumulative term corpus importance score for a particular term indicates an importance of the particular term in a context of the cumulative representative text. A set of terms of the cumulative representative text having highest cumulative term corpus importance scores is selected to be keywords for the received document.