公开(公告)号：US20140359008A1

公开(公告)日：2014-12-04

申请号：US13904361

申请日：2013-05-29

Applicant: Avaya Inc.

Inventor： Peter Finney ,  Alberto Pasi ,  David Skiba ,  Reinhard P. Klemm

IPC: H04L12/26

CPC classification number: H04W4/90 ,  G06Q10/00 ,  G06Q50/01 ,  G06Q50/10 ,  H04L43/04 ,  H04L51/00 ,  H04L51/22 ,  H04L51/32 ,  H04W4/21

Abstract: Social media websites contain posts which may benefit persons affected by an emergency situation or natural disaster. Discovering trustworthy posters of useful information is disclosed such that messages indicating relevant information, and an associated trust value, may be provided to interested parties.

Abstract translation: 社交媒体网站包含可能受到紧急情况或自然灾害影响的人员的职位。 公开了发现有用信息的值得信赖的海报，使得可以向相关方提供指示相关信息的消息和相关联的信任值。

公开(公告)号：US20140330651A1

公开(公告)日：2014-11-06

申请号：US13925942

申请日：2013-06-25

Applicant: Avaya Inc.

Inventor： Reinhard P. Klemm ,  Doree Duncan Seligmann

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0275 ,  G06Q50/01

Abstract: An advertisement brokering system for social media-aware advertisement brokering is provided. The advertisement brokering system includes a processor and a memory, wherein the memory comprises a rules database and plurality of modules. The memory further comprises a data mining module for mining data from predetermined resources based upon predefined characteristics and behavioral traits of users. The memory further comprises an analysis module for identifying users based on match of the mined data with the predefined characteristics and/or behavioral traits. The memory further comprises a brokering module for offering advertising services to the identified users. The memory further comprises a feedback module for notifying an advertiser corresponding to change in behavioral activities of the identified users after offering advertising services. The memory further comprises a calibration module for calibrating advertising services based on change noticed in behavioral activities of the identified users.

Abstract translation: 提供了一种用于社交媒体感知广告代理的广告代理系统。 广告代理系统包括处理器和存储器，其中存储器包括规则数据库和多个模块。 存储器还包括用于基于用户的预定特征和行为特征从预定资源挖掘数据的数据挖掘模块。 存储器还包括分析模块，用于基于开采的数据与预定特征和/或行为特征的匹配来识别用户。 存储器还包括用于向所识别的用户提供广告服务的代理模块。 存储器还包括反馈模块，用于在提供广告服务之后通知与所识别的用户的行为活动的变化相对应的广告主。 存储器还包括校准模块，用于基于识别的用户的行为活动中注意到的变化来校准广告服务。