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    Generation of contextual image-containing advertisements
    23.
    发明申请
    Generation of contextual image-containing advertisements 有权
    生成含上下文图像的广告

    公开(公告)号：US20070192164A1

    公开(公告)日：2007-08-16

    申请号：US11355634

    申请日：2006-02-15

    申请人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Zheng Chen ,  Hua-Jun Zeng ,  Benyu Zhang ,  Yin Li ,  Dean Carignan ,  Ying-Qing Xu

    发明人： Shuzhen Nong ,  Ying Li ,  Tarek Najm ,  Li Li ,  Zheng Chen ,  Hua-Jun Zeng ,  Benyu Zhang ,  Yin Li ,  Dean Carignan ,  Ying-Qing Xu

    IPC分类号： G07G1/00 ,  H04N7/10

    CPC分类号： G06Q30/02

    摘要： According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

    摘要翻译： 根据本发明的实施例，广告生成系统生成包含图像的广告。 广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，其指定广告目标受众信息，成本信息和广告商行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载含图像的广告的网页上的一种或多种颜色而自动建议的。

    Peer-to-peer advertisement platform
    24.
    发明授权
    Peer-to-peer advertisement platform 有权
    对等广告平台

    公开(公告)号：US08548853B2

    公开(公告)日：2013-10-01

    申请号：US11147247

    申请日：2005-06-08

    申请人： Benyu Zhang ,  Fengping Zeng ,  Hua-Jun Zeng ,  Li Li ,  Tarek Najm ,  Wei-Ying Ma ,  Ying Li ,  Zheng Chen

    发明人： Benyu Zhang ,  Fengping Zeng ,  Hua-Jun Zeng ,  Li Li ,  Tarek Najm ,  Wei-Ying Ma ,  Ying Li ,  Zheng Chen

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0247 ,  G06Q30/0251

    摘要： A peer-to-peer advertisement platform is provided to ubiquitously promote products or services supplied by advertisers across content-based applications executing on nodes in a peer-to-peer network. The peer-to-peer advertisement platform may include a registration component to register nodes in the peer-to-peer advertising platform, an advertisement submission component to receive advertisement data from the advertisers, and a distribution component to distribute the advertisement data to the nodes registered in the peer-to-peer advertisement platform. The peer-to-peer advertisement platform also includes a money sharing component to reward nodes based on a contribution level assigned to the node. Accordingly, the peer-to-peer advertisement platform stores the advertisement data locally at the plurality of nodes registered in the peer-to-peer advertising platform and shares a portion of the revenue generated from the advertisement data with the nodes registered in the peer-to-peer advertising platform.

    摘要翻译： 提供了一个对等广告平台，无处不在地促进广告商提供的产品或服务，基于在对等网络中的节点上执行的基于内容的应用程序。 点对点广告平台可以包括注册组件以注册对等广告平台中的节点，用于从广告商接收广告数据的广告提交组件以及将广告数据分发到节点的分发组件 注册在对等广告平台。 点对点广告平台还包括基于分配给节点的贡献级别来奖励节点的钱共享组件。 因此，点对点广告平台将广告数据本地存储在登记在对等广告平台中的多个节点处，并且共享从广告数据生成的收入的一部分， 对等广告平台。

    Reinforced clustering of multi-type data objects for search term suggestion
    25.
    发明授权
    Reinforced clustering of multi-type data objects for search term suggestion 失效
    用于搜索词建议的多类型数据对象的加强聚类

    公开(公告)号：US07689585B2

    公开(公告)日：2010-03-30

    申请号：US10826159

    申请日：2004-04-15

    申请人： Hua-Jun Zeng ,  Benyu Zhang ,  Zheng Chen ,  Wei-Ying Ma ,  Li Li ,  Ying Li ,  Tarek Najm

    发明人： Hua-Jun Zeng ,  Benyu Zhang ,  Zheng Chen ,  Wei-Ying Ma ,  Li Li ,  Ying Li ,  Tarek Najm

    IPC分类号： G06F7/00

    CPC分类号： G06F17/30864 ,  Y10S707/99945

    摘要： Systems and methods for related term suggestion are described. In one aspect, relationships among respective ones of two or more multi-type data objects are identified. The respective ones of the multi-type data objects include at least one object of a first type and at least one object of a second type that is different from the first type. The multi-type data objects are iteratively clustered in view of respective ones of the relationships to generate reinforced clusters.

    摘要翻译： 描述相关术语建议的系统和方法。 在一个方面，识别两个或多个多类型数据对象中的各个之间的关系。 多类型数据对象中的相应的一个包括第一类型的至少一个对象和与第一类型不同的第二类型的至少一个对象。 根据相应的关系，多重数据对象被迭代地聚集以产生增强的聚类。

    Peer-to-peer advertisement platform
    27.
    发明申请
    Peer-to-peer advertisement platform 有权

    公开(公告)号：US20060282309A1

    公开(公告)日：2006-12-14

    申请号：US11147247

    申请日：2005-06-08

    申请人： Benyu Zhang ,  Fengping Zeng ,  Hua-Jun Zeng ,  Li Li ,  Tarek Najm ,  Wei-Ying Ma ,  Ying Li ,  Zheng Chen

    发明人： Benyu Zhang ,  Fengping Zeng ,  Hua-Jun Zeng ,  Li Li ,  Tarek Najm ,  Wei-Ying Ma ,  Ying Li ,  Zheng Chen

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0247 ,  G06Q30/0251

    摘要： A peer-to-peer advertisement platform is provided to ubiquitously promote products or services supplied by advertisers across content-based applications executing on nodes in a peer-to-peer network. The peer-to-peer advertisement platform may include a registration component to register nodes in the peer-to-peer advertising platform, an advertisement submission component to receive advertisement data from the advertisers, and a distribution component to distribute the advertisement data to the nodes registered in the peer-to-peer advertisement platform. The peer-to-peer advertisement platform also includes a money sharing component to reward nodes based on a contribution level assigned to the node. Accordingly, the peer-to-peer advertisement platform stores the advertisement data locally at the plurality of nodes registered in the peer-to-peer advertising platform and shares a portion of the revenue generated from the advertisement data with the nodes registered in the peer-to-peer advertising platform.

    Verifying relevance between keywords and Web site contents
    28.
    发明申请
    Verifying relevance between keywords and Web site contents 失效
    验证关键字和网站内容之间的相关性

    公开(公告)号：US20050234953A1

    公开(公告)日：2005-10-20

    申请号：US10826162

    申请日：2004-04-15

    申请人： Benyu Zhang ,  Hua-Jun Zeng ,  Zheng Chen ,  Wei-Ying Ma ,  Li Li ,  Ying Li ,  Tarek Najm

    发明人： Benyu Zhang ,  Hua-Jun Zeng ,  Zheng Chen ,  Wei-Ying Ma ,  Li Li ,  Ying Li ,  Tarek Najm

    IPC分类号： G06F19/00 ,  G06F17/30

    CPC分类号： G06F17/30687 ,  G06F17/30663 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935

    摘要： Systems and methods for verifying relevance between terms and Web site contents are described. In one aspect, site contents from a bid URL are retrieved. Expanded term(s) semantically and/or contextually related to bid term(s) are calculated. Content similarity and expanded similarity measurements are calculated from respective combinations of the bid term(s), the site contents, and the expanded terms. Category similarity measurements between the expanded terms and the site contents are determined in view of a trained similarity classifier. The trained similarity classifier having been trained from mined web site content associated with directory data. A confidence value providing an objective measure of relevance between the bid term(s) and the site contents is determined from the content, expanded, and category similarity measurements evaluating the multiple similarity scores in view of a trained relevance classifier model.

    摘要翻译： 描述了用于验证术语和网站内容之间的相关性的系统和方法。 一方面，检索出价网址中的网站内容。 计算语法上和/或与投标期相关的扩展术语。 内容相似性和扩展的相似度测量是根据投标条件，站点内容和扩展条款的各自组合计算的。 考虑到经过训练的相似性分类器，确定扩展术语和站点内容之间的类别相似度测量。 经过训练的相似性分类器已经从与目录数据相关联的挖掘的网站内容训练。 考虑到训练有素的相关性分类器模型，从评估多重相似度分数的内容，扩展和类别相似度测度中确定提供投标项和站点内容之间的相关性的客观量度的置信度值。